Campaign India Team
May 02, 2008

Pepsi shows IPL's unity in diversity

Piggybacking on the IPL fever sweeping across the country, the cola major has unveiled a JWT-developed commercial on YouTube, soon to be on air, featuring M.S.Dhoni.The film begins with Dhoni standing in a mill with his bat, dressed in south Indian attire. A voice over introducing Dhoni says, "Dhoni from Jharkhand". Dhoni responds and says in his new-found south Indian accent, "Yem, Yes Dhoni from Chennai...mind it!"

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

20 hours ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

21 hours ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

21 hours ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

22 hours ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.