Campaign India Team
May 02, 2008

Pepsi shows IPL's unity in diversity

Piggybacking on the IPL fever sweeping across the country, the cola major has unveiled a JWT-developed commercial on YouTube, soon to be on air, featuring M.S.Dhoni.The film begins with Dhoni standing in a mill with his bat, dressed in south Indian attire. A voice over introducing Dhoni says, "Dhoni from Jharkhand". Dhoni responds and says in his new-found south Indian accent, "Yem, Yes Dhoni from Chennai...mind it!"

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

20 hours ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

20 hours ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

1 day ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.