Campaign India Team
May 02, 2008

Pepsi shows IPL's unity in diversity

Piggybacking on the IPL fever sweeping across the country, the cola major has unveiled a JWT-developed commercial on YouTube, soon to be on air, featuring M.S.Dhoni.The film begins with Dhoni standing in a mill with his bat, dressed in south Indian attire. A voice over introducing Dhoni says, "Dhoni from Jharkhand". Dhoni responds and says in his new-found south Indian accent, "Yem, Yes Dhoni from Chennai...mind it!"

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

17 minutes ago

Avaada sheds light on the dark side of the data centre

Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.

25 minutes ago

The ‘green’ cost of FOMO

How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.

51 minutes ago

Hindustan Zinc concludes IITF 2025 showcase with ...

It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.

4 hours ago

Sahil Chopra joins JioHotstar as VP of consumer ...

Before joining JioHotstar, he served as associate vice president of marketing at JioStar.