digital media

Feb 26, 2021

New Government guidelines to hold social media and OTT platforms responsible for their content

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

Jan 06, 2020

Interactive Avenues to handle Rajasthan Royals' social media

Account won a post a multi-agency pitch

Jul 04, 2016

Media fights to loosen grip of Facebook/Google 'duopoly'

Companies are seeking ways to cut their dependence on the two giants, observes the author

Feb 08, 2016

Maxus digital appoints Suraj Nambiar as GM South

He was VP – South at Interactive Avenues prior

Sep 22, 2015

Carat revises India ad spend upwards to 12 pc for 2016

Global growth pegged at 4 per cent for 2015, down from March prediction numbers

May 13, 2015

YouTube takes over KitKat wrappers

Watch the campaign conceptualised by J Walter Thompson here