Campaign India Team
Aug 07, 2023

Partner content: Experience the joy of connection - vivo aims to connect consumers with their loved ones

Conceptualised by FCB India, the film aims to unlock the joy of connection by showcasing how technology can enable this for users

Partner content: Experience the joy of connection - vivo aims to connect consumers with their loved ones




In a world where joy is often sought in scaling the peaks of success and achievement, vivo's latest brand campaign, 'Live the Joy,' brings a refreshing perspective that aims to touch consumers' hearts and souls.


This heartwarming initiative redefines the very essence of joy by celebrating the beauty of connections we share with the ones we love.


Conceptualised by FCB India, the film aims to showcase the magic of togetherness with vivo's innovative technology, as they unlock the joy of connections and create cherished moments that last a lifetime.


Embrace joy in every connection


As a trusted global smartphone brand, vivo has always been synonymous with cutting-edge technology. But with 'Live the Joy,' they go beyond mere features and specifications

They weave a tapestry of emotions that emphasise the significance of relationships and meaningful connections. Say goodbye to the myth that joy is only found at the peak of achievements; instead, vivo envisions joy in every heartwarming connection you make.


Soulful stories


Central to this extraordinary campaign is a captivating brand film, a masterpiece brought to life by the brilliant minds at FCB India and the award-winning director Neeraj Ghaywan.


Three heartwarming stories unfold on the screen, featuring protagonists leading seemingly successful lives.


However, as the film unfolds, they realise that there is joy to be found in the bonds they share with their families and loved ones. Watch as vivo's innovative technology acts as a catalyst, seamlessly connecting hearts across distances and bringing forth the purest moments of truth.



Seamless technology, boundless joy


At the heart of this campaign is vivo's commitment to enriching lives through innovative yet intuitive technology. Their advanced smartphones ensure that connecting with those who matter most becomes an effortless joy.


From video calls with spouses who are starting a new phase in their familial life to a father and daughter duo bounding over food, vivo's technology fosters meaningful connections that light up your life.


Join the joyful journey


With a mission to spread joy far and wide, the campaign will resonate across digital platforms like YouTube, Facebook, and Twitter, inviting everyone to be a part of this joyful journey.

So, leap into a world where joy is found in the simplest of moments, where love binds hearts together, and where vivo's innovative technology becomes the key to unlocking the power of togetherness.


Embrace the essence of joy through vivo’s seamless connectivity


Rediscover the magic of togetherness with vivo's heartwarming brand campaign. Let the power of love connect you with the ones you cherish, creating everlasting memories that light up your soul.


In the end, life is all about living, sharing, and connecting with the ones we love - and vivo is here to lead the way.


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