Pantaloons has launched its 'Colours of the season' campaign across print and outdoor.
Saints & Warriors won the retail brand’s fashion advertising business from incumbent agency Percept recently and this campaign is their first after the win.
Pushpinder Singh, Chairman, Saints & Warriors said, “The current creative for Pantaloon is based on the creative thought of ‘fresh fashion.’ Typically the average purchase cycle at a mall is 45 days. Through our new communication, we are going to attempt to reduce
this to about 25 to 30 days. The idea behind the new campaign will be to own certain colours for the season and attract consumers to the store.”
Sanjeev Agrawal, CEO, Pantaloons said “We have identified pink , green and blue from colour trends as being cool for the summer . We have extended these colours as a fashion trend across categories right from men’s formal to women’s ethnic wear to kids wear. We would like to place these colours this season in every wardrobe across the country.”
The media spend of Pantaloon’s fashion advertising business is estimated at about Rs 15 to 16 crore.