Numero Uno has appointed Percept Media to handle their media duties. The account was won following a multi-agency pitch.
The agency will handle media planning, ATL, BTL and digital activities and also look towards ‘scaling up the communication’ informed an official statement.
Narinder Singh, managing director, Numero Uno, said, "We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute 3,600 campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."
Shripad Kulkarni, CEO, Percept Media, commented, "It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our Strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with the brand."