Campaign India Team
Feb 16, 2015

Percept Media to handle media mandate of Numero Uno

Account won following multi-agency pitch

Percept Media to handle media mandate of Numero Uno
Numero Uno has appointed Percept Media to handle their media duties. The account was won following a multi-agency pitch.
 
The agency will handle media planning, ATL, BTL and digital activities and also look towards ‘scaling up the communication’ informed an official statement.
 
Narinder Singh, managing director, Numero Uno, said, "We were looking for a media agency with whom we could get a certain level of comfort - whether it was understanding of our business needs, ability to plan and execute 3,600 campaigns and a countrywide presence and capability. We found what we were looking for in Percept Media and believe our account is in good hands."
 
Shripad Kulkarni, CEO, Percept Media, commented, "It is a matter of great pride to be associated with a youth iconic brand like Numero Uno. Our success in winning this account has largely been due to our Strategic thought, comprehensive understanding of the media employed across every vertical and their pro-active approach. To have won such an important and comprehensive pitch is a great honour for us and we look forward to a successful partnership with the brand."
Source:
Campaign India

Related Articles

Just Published

23 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention