Sports apparel and athletics brand, Puma has appointed its media duties to OMD. The business was won after a multi-agency pitch that involved ZenithOptimedia and Maxus. ZenithOptimedia was the incumbent agency for Puma. Following the appointment, OMD will be taking care of all the media duties. Jasmin Sohrabji confirmed the movement.
Commenting on the win, Jasmin Sohrabhji, managing director, OMD, said, "The entire team is delighted with the news and everyone is looking forward to working on the business. The team demonstrated insights, ideas and results to deliver relevant, differentiated solutions tailored to the diverse needs of the Puma which are more about engagement and activation and below-theline connections, the Reliance businesses operate in new, growing categories. The team went all out to demonstrate passion for excellence which has won us the business. I am very proud of them”.
This win follows the media duties of Reliance Communications that were won by OMD a month ago.