Campaign India Team
Apr 08, 2024

Olive Crown Awards 2024: VML wins ‘Green Agency of the Year’

The agency bagged nine awards across multiple categories including the 'Green Campaign of the Year’ for ‘#UnplasticIndia’.

Team VML wins the ‘Green Agency Of The Year’ trophy
Team VML wins the ‘Green Agency Of The Year’ trophy

The India Chapter of the International Advertising Association (IAA) organised the 14th edition of the Olive Crown Awards on 5 April at ITC Grand Central, Mumbai. The awards acknowledged the remarkable work of those individuals and corporates who drove the message of sustainability or ‘green advertising’. 

VML bagged nine awards across categories including the ‘Green Agency of the Year’ & Green Campaign of the Year for ‘#UnplasticIndia’.
 
The Times of India won the ‘Green Brand of the Year’—Gold and Earth Brigade Foundation got Gold in the category ‘Green NGO of the Year’.
 
‘Corporate Crusader of the Year’—Gold bagged jointly by Mathrubhumi Printing and Publishing Co. for the work ‘Mathrubhumi Seed’ and The Times of India for their work ‘#UnplasticIndia and Saving Our Stripes.’
 
The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Padma Shri Jadav Payeng for his remarkable work in planting and nurturing trees, transforming a sandbar into the expansive Molai Forest in Jorhat, Assam. 
 
Malhar Kalambe, who has led beach clean-ups in Mumbai for five years and raises awareness on environment conservation, plastic pollution, and gathers volunteers for weekly clean-up activities through social media, was awarded ‘Young Green Crusader’. He is an environmentalist, founder of BeachPlease, and recognised by the Government of India and the U.N. “I am the change I want to see in the world.”
 
Additionally, Ramesh Narayan was honoured as the ‘Most Sustainable Marcom Personality Award’ by Earthday.Org. The ‘International Green Campaign of the Year’ Gold was won by Grameenphone and Grey Advertising from Bangladesh for their outstanding campaign Green Solar Network.
 
A ‘Committee Special Mention Award’ was conferred upon an initiative that brought together singers, artistes, green custodians and actors to act on the menace of Plastic waste. Asif Bhamla (Bhamla Foundation), Neeraj Roy (MD, Hungama), Ricky Kej, Shankar Mahadevan and Armaan Malik are a few of those who contributed to the cause.
 
Avinash Pandey, president IAA India Chapter said "I believe these awards are not just unique but also very special. Unique because they are a symbol of intra-industry collaboration. Even though this is an IAA India Chapter property, it was launched 14 years ago at the GoaFest which is jointly run by the Advertising Club and the Advertising Agencies Association of India. Even now, it is associated with the Asian Federation of Advertising Associations, thereby being the only property with a real reach in both the Eastern and the Western parts of the world. Special, because these awards symbolise the commitment of the Marcom industry to be not just guardians of their respective brands, but also guardians of Brand Earth."
 
Janak Sarda, chairperson, IAA Olive Crown Awards, added, "Any awards are only as good as the jury that judges them. So let me begin by thanking our jury members who were a real asset to us.
Our event could never have been held without the help of our supporters. Some have supported us for the second and third time. This clearly marks them as loyal supporters of the environment.
And then I would like to thank those who have sent in their entries from all over the world. Their active participation shows that the marcom industry is indeed populated with people who believe that what's good is also good for business. Finally, I would like to thank each and everyone who is here today. All true friends of the environment. Planet Earth needs you.”
 

IAA Olive Crown Awards 2024 – Winners List

SNO

Category

Title of Entry / Caption

Agency

Advertiser

 1

Press - Consumer Products

 

 

 

 

Gold

#UnplasticIndia

VML

The Times of India

 

Silver

Plastic to Parks

Ogilvy India

ITC Limited

Press - Corporate

 

 

 

 

Gold

#UnplasticIndia

VML

The Times of India

 

Silver

Broken Wing

Rediffusion Brand Solutions Pvt Ltd

Indian National Press Bombay Pvt Ltd (Free Press Journal)

Press - Unreleased

 

 

 

 

Gold

Machines camouflage the real sounds.

Ogilvy Mumbai

WWF india

 

Gold

Killer Sport

Network Advertising Private Ltd.

PETA (People for the Ethical Treatment of Animals)

 

Special Mention

Plastic Saves Lives

Underdog

Reliance Industries Limited

 

Special Mention

Save forests. Save animals.

Lemon and Spoon

Nityanand Pharmacy

 

Special Mention

The Evidence

VML

NCF - India

 

Special Mention

Shift To Thrift

Ogilvy Mumbai

WWF india

 

Special Mention

Killer Fashion

FCB Interface

World Wildlife Fund: WWF

 

Special Mention

Furniture

FCB Interface

Mahindra Sustainability

 4

Digital

 

 

 

 

Gold

#UnplasticIndia

VML

The Times of India

 

Gold

Saving Our Stripes

The Times Group

The Times of India

 

Gold

Hum Do, Hamaare Do

HyperCollective - A division of Nihilent

HyperCollective - A division of Nihilent

 

Silver

Sustainable is Attainable / Embrace Mother Earth

Rediffusion Brand Solutions

Tata Power

 

Silver

Gas Burner

RK Swamy Ltd

Hindustan Petroleum Corporation Limited (HPCL)

 

Silver

Hong's Kitchen Soup-er Hero

Between Consultancy

Hong's Kitchen

 

Silver

Friendship Day Campaign 2024

Grey Advertising Bangladesh Ltd.

Grameenphone Ltd.

5

Events

 

 

 

 

Silver

#UnplasticIndia

VML

The Times of India

 

Silver

Eveready Light Idol

Ogilvy India

Eveready India

TVC/Cinema – Corporate 

 

 

 

 

Silver

Sustainable is Attainable

Rediffusion Brand Solutions

Tata Power

7

TVC/Cinema – Unreleased 

 

 

 

 

Special Mention

Gas Burner

RK Swamy Ltd

Hindustan Petroleum Corporation Limited (HPCL)

8

Out Of Home

 

 

 

 

Gold

Hong's Kitchen Soup-er Hero

Between Consultancy

Hong's Kitchen

 

Silver

#UnplasticIndia

VML

The Times of India

Print Production

 

 

 

 

Gold

One Page Calendar 2024

Ibisco Mediaworks Pvt Ltd

Gokul Optics

10

Young Green Art Director Of The Year

 

 

 

 

Gold

#UnplasticIndia

Purnajyoti Kundu, VML

The Times of India

 

Silver

Homeless Animals

Prashanti Nagashree
Ogilvy India

THG Publishing Private Limited

 11

Young Green Writer Of The Year

 

 

 

 

Silver

Multiple, Croma

Soham Ghosh
Havas Worldwide

 

12

New Age Green Initiative

 

 

 

 

Gold

Purposeful Programming - Sustainability on Screen

Greening Advertising Media & Entertainment (GAME)

Sony Pictures Networks India

 

Gold

Zero Waste Initiatives at Gujarat Titans Home Stadium, Lollapalooza 2023 & Mahindra Blues Festival

Skrap Waste Management Solutions

Gujarat Titans, Lollapalooza India & Mahindra Blues Festival

 

Silver

Bharavaseya Hasiru

Bharavase

Bharavase

 

Silver

Birds of Freedom

WorkshopQ

Gems & Jewellery Export Promotion Council (GJEPC)

13 

Green Campaign Of The Year

 

 

 

 

Gold

#UnplasticIndia

VML

The Times of India

14 

Green NGO Of The Year

 

 

 

 

Gold

Agni Prithvi Jal

Earth Brigade Foundation

Earth Brigade Foundation

 

Silver

The Collective Dream

Chirag Rural Development Foundation

Chirag Rural Development Foundation

 15

Green Brand  Of The Year

 

 

 

 

Gold

The Times of India

 

 

16 

Corporate Social Crusader Of The Year

 

 

 

 

Gold

Mathrubhumi SEED

Mathrubhumi Printing and Publishing Co. Ltd

Mathrubhumi Printing and Publishing Co. Ltd

 

Gold

#UnplasticIndia & Saving Our Stripes

VML

The Times of India

 

Silver

Ek Ped Ek Zindagi, Mitti Ke Ganesh, Sarthak Diwali and Vastradaan

Dainik Bhaskar

Dainik Bhaskar

17

International Green Campaign of the Year

 

 

 

 

Gold

Green Solar Network

Grey Advertising Bangladesh Limited

Grameenphone Ltd.

 

Silver

Friendship Day Campaign 2024

Grey Advertising Bangladesh Limited

Grameenphone Ltd.

 

Silver

Eco-Museum
(First Interactive Museum in Romania Dedicated to Environmental and Climate Change Education)

Act for Tomorrow

NEPI Rockcastle

18

Green Agency Of The Year

VML

 

 

19

Green Crusader of the Year

Jadav Payeng

 

 

20

Young Green Crusader of the Year

Malhar Kalambe

 

 

 

 

Source:
Campaign India

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