Olive Crown Awards 2022: Centrick bags 'Green Campaign of the Year', Reliance Industries is the 'Green Brand of the Year'

Gold winners include Centrick (three), Shreerang Charitable Trust (two), Chirag Rural Development, Madison BMB, Ogilvy, Reliance Industries, Skrap Waste Management Solutions and Tata Power Company

Apr 29, 2022 07:52:00 AM | Article | Campaign India Team

The India Chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 on 28 April in Mumbai. 
 
Centrick Marketing Solutions won the most Gold Crowns on the night. The wins included Gold in the 'Green Campaign of the Year' for the campaign 'Mother Nature Says Hello' for Kirloskar. The entry also won a Gold each in the 'Digital' and 'Events' category.
 
Sreerang Charitable Trust was the most awarded entrant. It won two Gold and four Silver Crowns. The Gold wins were for 'Vitthal is the Environment. Environment is the Vitthal' in the 'Press - Services' and 'TVC - Services' category.
 
Reliance Industries won Gold in the 'Green Brand of the Year' category for 'Stories of Sustainability'.
 
Madison BMB's 'Poems for Climate Change' in the 'Press - Unreleased' category also won a Gold Crown.
 
Ogilvy's 'Disappearing Stories' won Gold in the same category.
 
Tata Power Company's 'Act for Mahseer (50 years of Conservation)' won Gold in the 'Corporate Crusader of the Year' category.
 
Chirag Rural Development Foundation won Gold in the 'Green NGO of the Year' category, along with Chirag Rural Development Foundation.
 
Skrap Waste Management Solutions was also a Gold winner. It bagged a Gold Crown in the 'New Age Green Initiatives' category for 'Zero Waste Film Shoot'.
 
The 'Green Crusader of the Year' winner was Sadhguru, while the 'Young Green Crusader of the Year' was Harshvardhan Joshi.
 

SR NO

Category Name

Gold / Silver

Title of Entry

Agency

Advertiser

1

Press - Unreleased

Gold

Disappearing Stories

Ogilvy

Ogilvy

 

 

Gold

Poems For Climate Change

Madison BMB

Earth5R

 

 

Silver

Set Earth's Temperature Right

FCB Interface

Blue Star Ltd

 

    

 

2

Press Corporate

Silver

#OneThingToday

The Hindu Group

The Hindu Group

 

    

 

3

Press - Services

Gold

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

 

Silver

Ganesh Idol with Desi or Organic Seeds

Shreerang Charitable Trust

Maharashtra Pollution Control Board

 

    

 

4

TVC / Cinema - Corporate

Silver

The Saviour

Wunderman Thompson

Tata Tiscon

 

    

 

5

TVC / Cinema - Services

Gold

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

 

Silver

Tribute to Bird Man  - Rang Gandh Theory

Shreerang Charitable Trust

The Mumbai Zoo

 

 

Silver

Ganesh Idol with Desi or Organic Seeds

Shreerang Charitable Trust

Maharashtra Pollution Control Board

 

    

 

6

Digital

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

 

Silver

FarmDost 100 Farmers. 100 Stories. Virtual Gallery

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

    

 

7

Events

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

Silver

Lakme Fashion Week Winter Fashion 2021

Reliance Industries Limited

Reliance Industries Limited

 

 

Silver

FarmDost 100 Farmers. 100 Stories.

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

    

 

8

Out-Of-Home

Silver

Not Your Medicine

Ogilvy

United Nations Environment Programme

 

    

 

9

Print Production

Silver

OverHerd - Cartoon Strips for the Protected Area Update

Ashvini Menon Visual Design Studio

Protected Area Update

 

    

 

10

Green Campaign of the Year

Gold

Mother Nature Says Hello

Centrick Marketing Solutions LLP

Kirloskar - Limitless

 

 

Silver

Vitthal is the Environment. Environment is the Vitthal.

Shreerang Charitable Trust

Shreerang Charitable Trust

 

    

 

11

Green Brand of the Year

Gold

Stories of Sustainability

Reliance Industries Limited

Reliance Industries Limited

 

 

Silver

JFarm Services - Free Tractor Rental Scheme

TAFE - Tractors and Farm Equipment Limited

TAFE - Tractors and Farm Equipment Limited

 

 

Silver

Enabling innovations today for a greener tomorrow

Energy Efficiency Services Limited (EESL)

Energy Efficiency Services Limited (EESL)

 

    

 

12

Corporate Social Crusader of the Year

Gold

Act For Mahseer (50 years of Conservation)

Tata Power Company Limited

Tata Power Company Limited

 

 

Silver

Project CAT India

Discovery Communications India

Discovery Communications India

 

    

 

13

Green NGO of the Year

Gold

Ujala

Chirag Rural Development Foundation

Chirag Rural Development Foundation

 

 

Gold

Saving the Wildlife of Bengaluru

People for Animals Wildlife Rescue and Conservation Centre

People for Animals Wildlife Rescue and Conservation Centre

 

 

Silver

Reliance Foundation Green Initiatives

Reliance Foundation

Reliance Foundation

 

    

 

14

New Age Green Initiatives

Gold

Zero Waste Film Shoot

Skrap Waste Management Solutions

Guy In the Sky Pictures

 

 

Silver

Waste plastic to road initiative

Reliance Industries Limited

Reliance Industries Limited

 

    

 

15

Young Green Crusader of the Year.

Harshvardhan Joshi

 

    

 

16

Green Crusader Award of the year

Sadhguru