Olive Crown Awards 2022: Centrick bags 'Green Campaign of the Year', Reliance Industries is the 'Green Brand of the Year'

Gold winners include Centrick (three), Shreerang Charitable Trust (two), Chirag Rural Development, Madison BMB, Ogilvy, Reliance Industries, Skrap Waste Management Solutions and Tata Power Company

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The India Chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 on 28 April in Mumbai.

Centrick Marketing Solutions won the most Gold Crowns on the night. The wins included Gold in the 'Green Campaign of the Year' for the campaign 'Mother Nature Says Hello' for Kirloskar. The entry also won a Gold each in the 'Digital' and 'Events' category.

Sreerang Charitable Trust was the most awarded entrant. It won two Gold and four Silver Crowns. The Gold wins were for 'Vitthal is the Environment. Environment is the Vitthal' in the 'Press - Services' and 'TVC - Services' category.

Reliance Industries won Gold in the 'Green Brand of the Year' category for 'Stories of Sustainability'.

Madison BMB's 'Poems for Climate Change' in the 'Press - Unreleased' category also won a Gold Crown.

Ogilvy's 'Disappearing Stories' won Gold in the same category.

Tata Power Company's 'Act for Mahseer (50 years of Conservation)' won Gold in the 'Corporate Crusader of the Year' category.

Chirag Rural Development Foundation won Gold in the 'Green NGO of the Year' category, along with Chirag Rural Development Foundation.

Skrap Waste Management Solutions was also a Gold winner. It bagged a Gold Crown in the 'New Age Green Initiatives' category for 'Zero Waste Film Shoot'.

The 'Green Crusader of the Year' winner was Sadhguru, while the 'Young Green Crusader of the Year' was Harshvardhan Joshi.

SR NO	Category Name	Gold / Silver	Title of Entry	Agency	Advertiser
1	Press - Unreleased	Gold	Disappearing Stories	Ogilvy	Ogilvy
		Gold	Poems For Climate Change	Madison BMB	Earth5R
		Silver	Set Earth's Temperature Right	FCB Interface	Blue Star Ltd

2	Press Corporate	Silver	#OneThingToday	The Hindu Group	The Hindu Group

3	Press - Services	Gold	Vitthal is the Environment. Environment is the Vitthal.	Shreerang Charitable Trust	Shreerang Charitable Trust
		Silver	Ganesh Idol with Desi or Organic Seeds	Shreerang Charitable Trust	Maharashtra Pollution Control Board

4	TVC / Cinema - Corporate	Silver	The Saviour	Wunderman Thompson	Tata Tiscon

5	TVC / Cinema - Services	Gold	Vitthal is the Environment. Environment is the Vitthal.	Shreerang Charitable Trust	Shreerang Charitable Trust
		Silver	Tribute to Bird Man - Rang Gandh Theory	Shreerang Charitable Trust	The Mumbai Zoo
		Silver	Ganesh Idol with Desi or Organic Seeds	Shreerang Charitable Trust	Maharashtra Pollution Control Board

6	Digital	Gold	Mother Nature Says Hello	Centrick Marketing Solutions LLP	Kirloskar - Limitless
		Silver	FarmDost 100 Farmers. 100 Stories. Virtual Gallery	TAFE - Tractors and Farm Equipment Limited	TAFE - Tractors and Farm Equipment Limited

7	Events	Gold	Mother Nature Says Hello	Centrick Marketing Solutions LLP	Kirloskar - Limitless
E		Silver	Lakme Fashion Week Winter Fashion 2021	Reliance Industries Limited	Reliance Industries Limited
		Silver	FarmDost 100 Farmers. 100 Stories.	TAFE - Tractors and Farm Equipment Limited	TAFE - Tractors and Farm Equipment Limited

8	Out-Of-Home	Silver	Not Your Medicine	Ogilvy	United Nations Environment Programme

9	Print Production	Silver	OverHerd - Cartoon Strips for the Protected Area Update	Ashvini Menon Visual Design Studio	Protected Area Update

10	Green Campaign of the Year	Gold	Mother Nature Says Hello	Centrick Marketing Solutions LLP	Kirloskar - Limitless
		Silver	Vitthal is the Environment. Environment is the Vitthal.	Shreerang Charitable Trust	Shreerang Charitable Trust

11	Green Brand of the Year	Gold	Stories of Sustainability	Reliance Industries Limited	Reliance Industries Limited
		Silver	JFarm Services - Free Tractor Rental Scheme	TAFE - Tractors and Farm Equipment Limited	TAFE - Tractors and Farm Equipment Limited
		Silver	Enabling innovations today for a greener tomorrow	Energy Efficiency Services Limited (EESL)	Energy Efficiency Services Limited (EESL)

12	Corporate Social Crusader of the Year	Gold	Act For Mahseer (50 years of Conservation)	Tata Power Company Limited	Tata Power Company Limited
		Silver	Project CAT India	Discovery Communications India	Discovery Communications India

13	Green NGO of the Year	Gold	Ujala	Chirag Rural Development Foundation	Chirag Rural Development Foundation
		Gold	Saving the Wildlife of Bengaluru	People for Animals Wildlife Rescue and Conservation Centre	People for Animals Wildlife Rescue and Conservation Centre
		Silver	Reliance Foundation Green Initiatives	Reliance Foundation	Reliance Foundation

14	New Age Green Initiatives	Gold	Zero Waste Film Shoot	Skrap Waste Management Solutions	Guy In the Sky Pictures
		Silver	Waste plastic to road initiative	Reliance Industries Limited	Reliance Industries Limited

15	Young Green Crusader of the Year.	Harshvardhan Joshi

16	Green Crusader Award of the year	Sadhguru