Arka Fincap has announced the appointment of Centrick Marketing Solutions for its creative duties.
The agency will be responsible for building and managing the brand across online destinations, social channels, offline communication and spaces.
No multi-agency pitch was involved for this account win.
Vimal Bhandari, executive vice chairman and CEO, Arka Fincap, said, “Arka Fincap is at the cusp of scaling up its SME, MSME and personal lending businesses. This necessitates amplifying marketing and branding efforts to create a stronger resonance of the Arka brand in the minds of potential customers and stakeholders. Centrick was chosen to work with Arka Fincap towards this goal, in light of their proven credentials and track record of engagement with the Kirloskar Group. Arka Fincap is excited about this partnership towards creating a top-of-mind recall for the brand Arka in the minds of its diverse stakeholders.”
Roy Menezes, partner and chief creative officer, Centrick, said, "At Centrick, we don't encourage or appreciate the 'pitch' process. To us, it's simply a waste of our talent and resources. This win is a testament to our belief that good work will get you good brands. After partnering and learning from e-commerce brands, corporates, conglomerates, supply chain and logistics companies, NGOs, hotels, and insurance, Arka Fincap brings a new specialisation, thinking and learning to Centrick. We are growing, and we are excited about this win.”
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