Campaign India Team
Jul 04, 2023

Arka Fincap assigns its creative duties to Centrick

No multi-agency pitch was involved

Arka Fincap assigns its creative duties to Centrick
Arka Fincap has announced the appointment of Centrick Marketing Solutions for its creative duties. 
 
The agency will be responsible for building and managing the brand across online destinations, social channels, offline communication and spaces. 
 
No multi-agency pitch was involved for this account win. 
 
Vimal Bhandari, executive vice chairman and CEO, Arka Fincap, said, “Arka Fincap is at the cusp of scaling up its SME, MSME and personal lending businesses. This necessitates amplifying marketing and branding efforts to create a stronger resonance of the Arka brand in the minds of potential customers and stakeholders. Centrick was chosen to work with Arka Fincap towards this goal, in light of their proven credentials and track record of engagement with the Kirloskar Group. Arka Fincap is excited about this partnership towards creating a top-of-mind recall for the brand Arka in the minds of its diverse stakeholders.”
 
Roy Menezes, partner and chief creative officer, Centrick, said, "At Centrick, we don't encourage or appreciate the 'pitch' process. To us, it's simply a waste of our talent and resources. This win is a testament to our belief that good work will get you good brands. After partnering and learning from e-commerce brands, corporates, conglomerates, supply chain and logistics companies, NGOs, hotels, and insurance, Arka Fincap brings a new specialisation, thinking and learning to Centrick. We are growing, and we are excited about this win.”
 
Source:
Campaign India

Related Articles

Just Published

51 minutes ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

1 hour ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.

1 hour ago

India at Cannes Lions 2025: A springboard, not a summit

Some of the biggest names in Indian advertising gathered for a freewheeling conversation on India's Cannes performance and what should be the country’s future aspirations.

1 hour ago

Hiring without the hustle: SuperStuff.ai rewires ...

The startup is tackling adland’s broken hiring pipelines with AI, proof-of-work portfolios, and on-demand creative expertise.