Campaign India Team
Feb 26, 2024

Centrick joins hands with One One Six Network

Aims to leverage the London-headquartered agency's global database of human brands, sport personalities, actors, celebrities, category specialists and market voices

Centrick joins hands with One One Six Network
One One Six Network has announced a strategic alliance with Centrick Marketing Solutions. 
 
Through this alliance, Centrick Marketing Solutions' clients will have the ability to leverage and utilise the former's global database of human brands, sport personalities, actors, celebrities, category specialists and market voices.  
 
One One Six Network, through this association, will now offer brands and corporates the flexibility to choose a single window solution where they can book talent or celebrities and also get strategic, creative and production solutions to utilise these celebrity and talent endorsements. 
 
Roy Menezes, partner and chief creative officer, Centrick, said, “Centrick and One One Six Network have been working together and leveraging each other's specialisations for a few years now. The brands we associate with have derived great value from this association through accurate and well thought through endorsement deals that have not only delivered high impact for the brands but also great value. This association for us is a game changer.”
 
Gaurav Bahirvani, CEO and founder, One One Six Network, said, “This formalisation of an association has only happened after testing waters for some time now. Centrick has partnered with us to deliver creative, content and production solutions for brands, leveraging our services to onboard the best-suited brand endorsers. Confident with our past associations, we look forward to a future that only strengthens this relationship.” 
 
Source:
Campaign India

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