Centrick has announced the elevation of Malavika Shah, head - interactive content, as chief operating officer.
Shah joined the agency three and a half years ago. This is part of Centrick aiming to enhance its senior management. According to a statement from the agency, it will be picking from its people that were instrumental in the agency's growth.
Vistasp Hodiwala, partner, Centrick, said, "Centrick has always been an organisation with a difference. Being 'different' starts with people. 'Different' has an impact on the structure. 'Different' will steer relationships. Here is an organisation that has grown 417% without pitches, typical servicing or new biz development teams. Here 'creative people' lead a creative organisation that celebrates one thing together: Creativity. That's why we believe our people are our biggest asset and the perfect successors to this organisation eventually. Malavika is the perfect first step of many in that direction."
Roy Menezes, partner and chief creative officer, added, "Malavika joined us 3.5 years ago as a writer, which quickly escalated to the responsibility of heading a team. She made Centrick her own. Her tenacity, attitude and personality, with a sharp eye for the fine details of product output or relationships, make her the perfect person for this new role. We are glad to see our dear people take on the reins."
Shah said, "Centrick has always had this warm fuzzy feeling we love to call home. Vistasp, Vikram and Roy have tried to build a place where one does not come in to do a 'job' but to do what they love to do. I love talking to people and I love writing and I just did what I loved doing. I thank them for building this place that celebrates good work and people and look forward to this new role."