Stahl has announced the appointment of Centrick to handle its creative mandate. Centrick won the cookware brand's mandate without a multi-agency pitch.
Stahl was founded in 2013. It is looking to expand to international shores now.
Dhruv Agarwal, director, Stahl, said, "We are really looking forward to working with Centrick, Roy and the team. We truly believe their thought processes align and we feel they will be great partners to grow the brand. Their current work is fabulous, they are super responsive and energetic. This is the start of a long partnership.”
Roy Menezes, partner and chief creative officer, Centrick, said, "Stahl is different. If you just hold its products, you will feel the effort gone into making them. From the finish to the ergonomics, its weight, the materials, everything is just something else. At Centrick we believe in strong design principles, aesthetics and experiences to grow brands. That's why we are excited to partner with Stahl, a brand that shares these same values and principles."
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