Campaign India Team
Feb 01, 2019

Ogilvy launches 82.5 Communications

Branded as an 'India-specific creative agency', it takes over all the Soho Square accounts

Ogilvy launches 82.5 Communications
Ogilvy group has announced the launch of 82.5 Communications. The agency is branded as an 'India-specific creative agency'. It takes over all of Soho Square's clients and will be headquartered in Mumbai. 
 
82.5 is the longitude that defines Indian Standard Time. 
 
Piyush Pandey, worldwide CCO and executive chairman India, Ogilvy, said, "82.5 will meet a key need in the creative services market for an agency that is tailored to help realise the aspirations of emerging Indian companies, entrepreneurs and brands as well as MNCs who want to ‘Indianise’ their brands and forge a connect with Indian audiences. Such challenger brands are often very strong in their respective categories or geographies, and invariably seek the same qualities that they themselves exhibited, in their creative agencies: passion, agility, out-of-the box thinking and a deep desire to grow."
 
Sumanto Chattopadhyay, chairman and CCO, 82.5 Communications, said, "The focus will be on finding ingenious, bespoke solutions to client’s problems. India has for long had a culture of finding interesting and effective solutions to everyday problems—we are, as a nation, very creative. It’s this creative mindset that we hope to inculcate in 82.5. The rationale for our name, incidentally, is that 82.5 is the longitude of Indian Standard Time. As an agency focussed on Indian entrepreneurship and Indian ingenuity, we felt this name would be apt."
 
V.S. Srikanth, who was the director and CEO of Bates CHI & Partners India, will be the CEO at 82.5 Communications. The team also consists of Samrat Bedi (president-West), Chandana Agarwal (president-North), Sharmista Dev (head-Kolkata), Naveen Raman (head-Bengaluru), Siddhartha Roy (EVP planning), Anuraag Khandelwal (ECD), Mayur Verma (ECD), Mukund Sharma (ECD) and Ranadeep Dasgupta (group creative director).
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
England rugby stars become samurai in World Cup ad
Premium
1 day ago

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
1 day ago

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Premium
Havas Group restructures Asia-Pacific organisation
Premium
1 day ago

Havas Group restructures Asia-Pacific organisation

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
House of Pataudi houses Soha and Saif together yet separately for Durgo Puja
Premium
1 day ago

House of Pataudi houses Soha and Saif together yet ...

Watch the film conceptualised by Shamik Sengupta and Makani Creatives here