Publicis Capital has announced the appointment of Nitin Pradhan as head of creative for its Delh office. Pradhan joins from Curious Films where he was a director.
Pradhan replaces Joy Mohanty who moved to Lowe Lintas in September 2016.
Bobby Pawar, CCO and MD Publicis South Asia, said, “I’m a firm believer that great work comes from a culture that is a greenhouse for creativity. It’s fragile and it depends on great leaders. I’m really excited about Nitin taking over the mantle of nurturing our culture, and the brands we work for and growing our reputation as creators of famously effective ideas.”
Hemant Misra, CEO, Publicis Capital, said, “I am really excited at Nitin’s joining, his width of experience is crucial for us to further add value to creative solutions for our clients. Nitin has proven leadership skills and I look forward to him further strengthening the talented creative pool we already have at Publicis Capital.”
Pradhan added, “Publicis Delhi has a great mix of high visibility brands and potential head turners in its kitty. The idea is to spot opportunities and help push the creative envelope so that it’s not just clients but people who talk about the work. Most importantly, we need to make sure that each one of us has a great time doing that as a team.”
He joined Curious Films in 2014, moving from J. Walter Thompson. In a career spanning 15 years, Pradhan has also worked with Mudra, Ogilvy, Leo Burnett and McCann.
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