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Media veterans Nitin Jain and Rema Harish have launched a specialist consulting firm, Domor Communication Consulting. A company statement says that the idea behind launching the consulting firm was “to help advertisers and allied businesses improve marketing effectiveness.” The new venture has been established in strategic partnership with consultancy firm R3.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.