Campaign India Team
Sep 22, 2009

Nissan launches campaign for Teana, X-Trail

Nissan Motor India has unveiled the advertising campaign for two of its recently launched vehicles - the SUV X-Trail and the luxury sedan Teana.The Japanese auto major's media mix for both vehicles will use only print and out-of-home, moving on to digital media and activations in the coming months. TBWA\India handles the creative duties of Nissan in India.

Nissan launches campaign for Teana, X-Trail
Nissan Motor India has unveiled the advertising campaign for two of its recently launched vehicles - the SUV X-Trail and the luxury sedan Teana.

The Japanese auto major's media mix for both vehicles will use only print and out-of-home, moving on to digital media and activations in the coming months. TBWA\India handles the creative duties of Nissan in India.

Nitish Tipnis, CEO, Hover Automotive which is responsible for Nissan's marketing in India, says, "Nissan has not made an impact till now in the Indian market. What we've done differently is that for the first time we launched two models - Teana and X-Trail at the same time. The advertising campaign for both vehicles aims to create an aspirational value for the brand."
 
View the print campaign below:
 


The campaign for Nissan Teana positions the car as the ultimate comfort and luxury destination amongst sedans. The copy describes the vehicle as 'Hotel Teana'. Shiv Sethuraman, CEO, TBWA\India said, "Our research showed when you mention luxury, consumers think only about five-star hotels. The ads position Teana a destination as good as them, almost like a hotel with fantastic luxurious space."

For the X-Trail, Sethuraman says that the insight was the observation that a person sitting inside an SUV sees the world outside very differently. "You have the feeling of power. Hence, we positioned it around theme of urban adventure. We've explored that in the print ad where we see how Marine Drive - one of the most recognizable landmarks in India - is seen through the eyes of someone in the X-Trail," said Sethuraman.

 

 

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

9 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

10 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

12 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’