Chalkboard Entertainment has announced its foray into the factual content space. For this, the production company has announced the appointment of Shiv Sethuraman. Sethuraman will head the division.
Sethuraman's last-full time stint was with Cheil Worldwide, where he was group president for the South West Asia region. After that he founded The New Business.
Vikesh Bhutani and Shujaat Saudagar, co-founders, Chalkboard Entertainment, said, “As streaming services have opened the doors to various forms of filmmaking, the appetite for non-fiction has hugely increased over the last few years. Weaving art and truth is something that we are looking to do here at Chalkboard, to bring forth stories of a wider spectrum to audiences”.
Sethuraman said, “Non fiction is at an inflection point both in terms of audience interest as well as the creator ecosystem. The staggering global success Indian non-fiction films have had over the last couple of years is just the start of what, we believe, will be a massive play in the years to come. At Chalkboard, our aim is to create an enabling and nurturing ecosystem for film-makers, writers, researchers and allied talent to create world class factual content. We are already collaborating with some of the best and brightest global talent in this space and will be announcing our maiden film very shortly.
He has also worked with TBWA\ and Ogilvy.