Campaign India Team
May 31, 2023

Shiv Sethuraman moves to Chalkboard Entertainment

To head the non-fiction arm

Shiv Sethuraman moves to Chalkboard Entertainment
Chalkboard Entertainment has announced its foray into the factual content space. For this, the production company has announced the appointment of Shiv Sethuraman. Sethuraman will head the division.
Sethuraman's last-full time stint was with Cheil Worldwide, where he was group president for the South West Asia region. After that he founded The New Business.
Vikesh Bhutani and Shujaat Saudagar, co-founders, Chalkboard Entertainment, said, “As streaming services have opened the doors to various forms of filmmaking, the appetite for non-fiction has hugely increased over the last few years. Weaving art and truth is something that we are looking to do here at Chalkboard, to bring forth stories of a wider spectrum to audiences”.
Sethuraman said, “Non fiction is at an inflection point both in terms of audience interest as well as the creator ecosystem. The staggering global success Indian non-fiction films have had over the last couple of years is just the start of what, we believe, will be a massive play in the years to come. At Chalkboard, our aim is to create an enabling and nurturing ecosystem for film-makers, writers, researchers and allied talent to create world class factual content. We are already collaborating with some of the best and brightest global talent in this space and will be announcing our maiden film very shortly.
He has also worked with TBWA\ and Ogilvy.
Campaign India

Related Articles

Just Published

4 hours ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

4 hours ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

4 hours ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

6 hours ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.