Watch the campaign conceptualised by Dentsu One here
Nissan Motor India has unveiled the advertising campaign for two of its recently launched vehicles - the SUV X-Trail and the luxury sedan Teana.The Japanese auto major's media mix for both vehicles will use only print and out-of-home, moving on to digital media and activations in the coming months. TBWA\India handles the creative duties of Nissan in India.
W+K India is believed to have bagged the creative duties for Chevrolet Cruise, a luxury sedan expected to hit the Indian market soon. The agency will also handle yet another ‘new mini car’ from Chevrolet’s stable, the name of which is not yet known.General Motors (GM) had called for a creative pitch for its sedan brand Chevrolet Cruise in April this year and various agencies including Publicis Ambience, Leo Burnett, McCann Erickson and W+K were involved in the pitch.
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