Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Feb 26, 2025
Why more celebrities are taking the creative reins at luxury brands
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Opinion
Oct 06, 2025
IndiaSpiration: How India inspires luxury brands
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Digital
May 15, 2025
Search me if you can: Fashion’s SEO shake-up
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
2 hours ago
Questions mount over AI’s emotional limits
OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
2 hours ago
ChatGPT traffic is small, but high-intent: AdLift
New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
Advertising
3 hours ago
Disney Christmas ad tells story of a doodle looking ...
Taika Waititi directed the film.
Advertising
3 hours ago
WPP brings in McKinsey to advise on strategic review
Consulting firm is helping to 'facilitate and stress-test' planning for new strategy.
