The Economist and INX News have announced the launch of a weekly programme, The Economist on NewsX.
The programme will attempt to bring an analysis of global news from The Economist. Spread over two segments – Politics This Week and Business This Week – the show will give a commentary on the socio-political stories and the key global business developments of the week. The content will be provided by The Economist and will be packaged and produced by NewsX for the weekly programme.
Indrani Mukerjea, chairperson, INX News said, "NewsX is committed to giving its audience a complete and a global perspective on news from across the spectrum. The Economist on NewsX, is an initiative to fulfill this objective. We see the launch of this programme as the beginning of a long term association with The Economist."
"The Economist generates a substantial amount of audio and video stories through its global network and resources. Our two leading video titles Politics This Week and Business This Week have a strong audience loyalty. These two titles have been packaged by NewsX into an exclusive weekend news programme", sums up, Suprio Guha Thakurta, associate publisher, India, The Economist.
