Campaign India Team
Jul 21, 2008

NewsX, The Economist announce partnership

The Economist and INX News have announced the launch of a weekly programme, The Economist on NewsX.The programme will attempt to bring an analysis of global news from The Economist.  Spread over two segments – Politics This Week and Business This Week – the show will give a commentary on the socio-political stories and the key global business developments of the week. The content will be provided by The Economist and will be packaged and produced by NewsX for the weekly programme.

NewsX, The Economist announce partnership

The Economist and INX News have announced the launch of a weekly programme, The Economist on NewsX.

The programme will attempt to bring an analysis of global news from The Economist.  Spread over two segments – Politics This Week and Business This Week – the show will give a commentary on the socio-political stories and the key global business developments of the week. The content will be provided by The Economist and will be packaged and produced by NewsX for the weekly programme.

Indrani Mukerjea, chairperson, INX News said, "NewsX is committed to giving its audience a complete and a global perspective on news from across the spectrum. The Economist on NewsX, is an initiative to fulfill this objective. We see the launch of this programme as the beginning of a long term association with The Economist."

 "The Economist generates a substantial amount of audio and video stories through its global network and resources. Our two leading video titles Politics This Week and Business This Week have a strong audience loyalty. These two titles have been packaged by NewsX into an exclusive weekend news programme", sums up, Suprio Guha Thakurta, associate publisher, India, The Economist.
 

Source:
Campaign India

Related Articles

Just Published

22 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.