Campaign India Team
Oct 30, 2018

New Business League: September 2018 update

DDB Mudra and Mediacom take the lead

New Business League: September 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 DDB Mudra Edelweiss, Union Bank of India, Indiabulls Project, TCS-iON,  Bestochem Pharma 93.1   83.1 43
2 1 Ogilvy KEI Industries, Make a Difference Project, Dharma Productions Project, Campus Shoes, Google's Ignition Labs 75.8 Adani Reality 75.4 38
3 3 J Walter Thompson Coromandel Fertilizers, Odisha HWC Project, Khimji, MOVING PIXELS PRIVATE LIMITED Project, Wipro Project 59.1 Monte Carlo 54.4 97
4 4 Leo Burnett Bridgestone, Ministry of New & Renewable Energy Project, Anchor Electricals, Cathay Pacific 39.1 KEI Industries Retainer 37.1 128
5 5 MullenLowe Group Lintas Group Pharmeasy, Modern Bread, ITC Retainer, Bajaj Discover 35.6   35.6 15
6 7 Isobar Marks & Spencer(M&S), Colorbar, Fashion Brand 29.4   29.4 30
7 6 Publicis + Publicis Ambience Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project, NBA 29.5 MakeMyTrip 27.5 25
8 8 Dentsu Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit 29.8 Uber 25.8 21
9 9 TBWA Intel 13.4   13.4 1
10 10 McCann Worldgroup KingFisher Craft Beer, Eris Lifesciences, Maverix Platforms Project, Uber Eats Project 19.1 Cathay Pacific 13.1 36
11 11 Enormous Brands Dish TV 12   12 3
12 12 L&K Saatchi & Saatchi Birla Liva,Muthoot Fin Corp, Blackberrys 9.8   9.8 6
13 13 RepIndia Flipkart ads 8.7   8.7 2
14 14 FCB Bisleri Fonzo, Vistara, Tata AIA Life 9 GPI 7.3 4
15= 15= Merkley+Partners Land O’Frost 6.7   6.7 1
15= 15= Liqvd Asia   6.7   6.7 1
17= 24 VMLY&R Abbott Pediasure, Castrol Transmax, Hyatt Newsroom 6.3   6.3 7
17= 43 Rediffusion   6.3   6.3 7
19= 17= Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
19= 18 BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
            580.1 534
 
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 Mediacom Vivo, Bose, I-on D- VOIS communications Private Ltd, Oyster Bath - Wellness by Water, adidas (Buying) 53.6 Revlon Global 53 11
2 8 Zenith GSK, Welspun India, MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health 39.8 Magicbricks 38.8 13
3 3 Dentsu x Coolwinks.com 38.7 Marriott 38.7 13
4 1 Mindshare 3F Industries, Chennai Leisure, Unilever AOR (Digital), SBI Life, KCK Agro Products Pvt Ltd 70.4 GSK 37.6 36
5 4 Wavemaker Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard 40.9 United Airlines 34.2 18
6 5 Lodestar Universal Wipro,IOCL, ClearScore 36.8 Cathay Pacific 31.9 4
7 6 Havas Media Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR 31.7 Nestle Skin Health 30.3 19
8 7 Lintas Media Group Anchor Electricals, M G Motors, Mitsubishi 15.7   13.2 7
9 9 Carat Microsoft, British Council, ZEE5, Fossil Group 25.3 Mother Dairy 12.3 31
10 12 OMD MudraMax Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar 9.6 Intel 5.9 4
11 11 Starcom Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 8.6 Mars 5.4 8
12 10 Vizeum Star client 5.4   5.4 2
13 13 Spark Foundry Marriott, Lenovo 2.6   2.6 2
14 14 Chimp&z Inc Barista Coffee Company Digital 1.7   1.7 1
15 15 SapientRazorfish Marriott 0.2   0.2 1
16= 16= Publicis Groupe          
16= 16= Famous Innovations        
16= 16= Bottle Openers          
19 19 Madison Bajaj Electricals,Continental Coffee 2.7 Oyo Rooms Media AOR  -0.5 2
20 20 Motivator     Disney -1.3  
            290.6 177

 

Source:
Campaign India