New Business League: September 2018 update

DDB Mudra and Mediacom take the lead

Oct 30, 2018 08:16:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
12DDB MudraEdelweiss, Union Bank of India, Indiabulls Project, TCS-iON,  Bestochem Pharma93.1 83.143
21OgilvyKEI Industries, Make a Difference Project, Dharma Productions Project, Campus Shoes, Google's Ignition Labs75.8Adani Reality75.438
33J Walter ThompsonCoromandel Fertilizers, Odisha HWC Project, Khimji, MOVING PIXELS PRIVATE LIMITED Project, Wipro Project59.1Monte Carlo54.497
44Leo BurnettBridgestone, Ministry of New & Renewable Energy Project, Anchor Electricals, Cathay Pacific39.1KEI Industries Retainer37.1128
55MullenLowe Group Lintas GroupPharmeasy, Modern Bread, ITC Retainer, Bajaj Discover35.6 35.615
67IsobarMarks & Spencer(M&S), Colorbar, Fashion Brand29.4 29.430
76Publicis + Publicis AmbienceStoria, Zee 5 Project, Vivo Project, Genting Cruise Lines Project, NBA29.5MakeMyTrip27.525
88DentsuMazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit29.8Uber25.821
99TBWAIntel13.4 13.41
1010McCann WorldgroupKingFisher Craft Beer, Eris Lifesciences, Maverix Platforms Project, Uber Eats Project19.1Cathay Pacific13.136
1111Enormous BrandsDish TV12 123
1212L&K Saatchi & SaatchiBirla Liva,Muthoot Fin Corp, Blackberrys9.8 9.86
1313RepIndiaFlipkart ads8.7 8.72
1414FCBBisleri Fonzo, Vistara, Tata AIA Life9GPI7.34
15=15=Merkley+PartnersLand O’Frost6.7 6.71
15=15=Liqvd Asia 6.7 6.71
17=24VMLY&RAbbott Pediasure, Castrol Transmax, Hyatt Newsroom6.3 6.37
17=43Rediffusion 6.3 6.37
19=17=Famous InnovationsVIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein6 63
19=18BC WebWiseKangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital6 63
      580.1534
 
 
MEDIA AGENCY LEAGUE
 
Rank This MonthRank Last MonthAgencyRecent WinsEstimated YTD Win Revenue (crore)Recent LossesEstimated Overall YTD Win Revenue (crore)No. of wins
12MediacomVivo, Bose, I-on D- VOIS communications Private Ltd, Oyster Bath - Wellness by Water, adidas (Buying)53.6Revlon Global5311
28ZenithGSK, Welspun India, MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health39.8Magicbricks38.813
33Dentsu xCoolwinks.com38.7Marriott38.713
41Mindshare3F Industries, Chennai Leisure, Unilever AOR (Digital), SBI Life, KCK Agro Products Pvt Ltd70.4GSK37.636
54WavemakerNestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard40.9United Airlines34.218
65Lodestar UniversalWipro,IOCL, ClearScore36.8Cathay Pacific31.94
76Havas MediaVoltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR31.7Nestle Skin Health30.319
87Lintas Media GroupAnchor Electricals, M G Motors, Mitsubishi15.7 13.27
99CaratMicrosoft, British Council, ZEE5, Fossil Group25.3Mother Dairy12.331
1012OMD MudraMaxMobistar, Qantas, Wipro Consumer Care, Adani Wilmar9.6Intel5.94
1111StarcomNykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs8.6Mars5.48
1210VizeumStar client5.4 5.42
1313Spark FoundryMarriott, Lenovo2.6 2.62
1414Chimp&z IncBarista Coffee Company Digital1.7 1.71
1515SapientRazorfishMarriott0.2 0.21
16=16=Publicis Groupe     
16=16=Famous Innovations    
16=16=Bottle Openers     
1919MadisonBajaj Electricals,Continental Coffee2.7Oyo Rooms Media AOR -0.52
2020Motivator  Disney-1.3 
      290.6177