The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 2 | DDB Mudra | Edelweiss, Union Bank of India, Indiabulls Project, TCS-iON, Bestochem Pharma | 93.1 | 83.1 | 43 | |
| 2 | 1 | Ogilvy | KEI Industries, Make a Difference Project, Dharma Productions Project, Campus Shoes, Google's Ignition Labs | 75.8 | Adani Reality | 75.4 | 38 |
| 3 | 3 | J Walter Thompson | Coromandel Fertilizers, Odisha HWC Project, Khimji, MOVING PIXELS PRIVATE LIMITED Project, Wipro Project | 59.1 | Monte Carlo | 54.4 | 97 |
| 4 | 4 | Leo Burnett | Bridgestone, Ministry of New & Renewable Energy Project, Anchor Electricals, Cathay Pacific | 39.1 | KEI Industries Retainer | 37.1 | 128 |
| 5 | 5 | MullenLowe Group Lintas Group | Pharmeasy, Modern Bread, ITC Retainer, Bajaj Discover | 35.6 | 35.6 | 15 | |
| 6 | 7 | Isobar | Marks & Spencer(M&S), Colorbar, Fashion Brand | 29.4 | 29.4 | 30 | |
| 7 | 6 | Publicis + Publicis Ambience | Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project, NBA | 29.5 | MakeMyTrip | 27.5 | 25 |
| 8 | 8 | Dentsu | Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit | 29.8 | Uber | 25.8 | 21 |
| 9 | 9 | TBWA | Intel | 13.4 | 13.4 | 1 | |
| 10 | 10 | McCann Worldgroup | KingFisher Craft Beer, Eris Lifesciences, Maverix Platforms Project, Uber Eats Project | 19.1 | Cathay Pacific | 13.1 | 36 |
| 11 | 11 | Enormous Brands | Dish TV | 12 | 12 | 3 | |
| 12 | 12 | L&K Saatchi & Saatchi | Birla Liva，Muthoot Fin Corp, Blackberrys | 9.8 | 9.8 | 6 | |
| 13 | 13 | RepIndia | Flipkart ads | 8.7 | 8.7 | 2 | |
| 14 | 14 | FCB | Bisleri Fonzo, Vistara, Tata AIA Life | 9 | GPI | 7.3 | 4 |
| 15= | 15= | Merkley+Partners | Land O’Frost | 6.7 | 6.7 | 1 | |
| 15= | 15= | Liqvd Asia | 6.7 | 6.7 | 1 | ||
| 17= | 24 | VMLY&R | Abbott Pediasure, Castrol Transmax, Hyatt Newsroom | 6.3 | 6.3 | 7 | |
| 17= | 43 | Rediffusion | 6.3 | 6.3 | 7 | ||
| 19= | 17= | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6 | 6 | 3 | |
| 19= | 18 | BC WebWise | Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital | 6 | 6 | 3 | |
| 580.1 | 534 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 2 | Mediacom | Vivo, Bose, I-on D- VOIS communications Private Ltd, Oyster Bath - Wellness by Water, adidas (Buying) | 53.6 | Revlon Global | 53 | 11 |
| 2 | 8 | Zenith | GSK, Welspun India, MyGlamm(Performics) Digital AOR, HDFC Life, Nestle Skin Health | 39.8 | Magicbricks | 38.8 | 13 |
| 3 | 3 | Dentsu x | Coolwinks.com | 38.7 | Marriott | 38.7 | 13 |
| 4 | 1 | Mindshare | 3F Industries, Chennai Leisure, Unilever AOR (Digital), SBI Life, KCK Agro Products Pvt Ltd | 70.4 | GSK | 37.6 | 36 |
| 5 | 4 | Wavemaker | Nestaway, Bisleri, Eureka Forbes, Amway, Dream 11, Aquaguard | 40.9 | United Airlines | 34.2 | 18 |
| 6 | 5 | Lodestar Universal | Wipro,IOCL, ClearScore | 36.8 | Cathay Pacific | 31.9 | 4 |
| 7 | 6 | Havas Media | Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR | 31.7 | Nestle Skin Health | 30.3 | 19 |
| 8 | 7 | Lintas Media Group | Anchor Electricals, M G Motors, Mitsubishi | 15.7 | 13.2 | 7 | |
| 9 | 9 | Carat | Microsoft, British Council, ZEE5, Fossil Group | 25.3 | Mother Dairy | 12.3 | 31 |
| 10 | 12 | OMD MudraMax | Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar | 9.6 | Intel | 5.9 | 4 |
| 11 | 11 | Starcom | Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 8.6 | Mars | 5.4 | 8 |
| 12 | 10 | Vizeum | Star client | 5.4 | 5.4 | 2 | |
| 13 | 13 | Spark Foundry | Marriott, Lenovo | 2.6 | 2.6 | 2 | |
| 14 | 14 | Chimp&z Inc | Barista Coffee Company Digital | 1.7 | 1.7 | 1 | |
| 15 | 15 | SapientRazorfish | Marriott | 0.2 | 0.2 | 1 | |
| 16= | 16= | Publicis Groupe | |||||
| 16= | 16= | Famous Innovations | |||||
| 16= | 16= | Bottle Openers | |||||
| 19 | 19 | Madison | Bajaj Electricals，Continental Coffee | 2.7 | Oyo Rooms Media AOR | -0.5 | 2 |
| 20 | 20 | Motivator | Disney | -1.3 | |||
| 290.6 | 177 | ||||||
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