New Business League: March 2018 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

 

MEDIA AGENCY LEAGUE

 

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	Bisleri, Eureka Forbes, Amway	18.5	Campbell Soup	14.8	7
2	2	Lintas Media Group	M G Motors, Mitsubishi	8.6		8.6	2
3	3	Carat	British Council, ZEE5, Franchise India Holdings (FIHL), Fossil Group	8.6		8.6	4
4	14=	PHD	Vivo Digital, Angel Wealth	6.7		6.7	2
5	7	Havas Media	Bajaj Allianz, FMC India, Clarks Future Footwear	5		5	3
6	5	Starcom	Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs	4.2		4.2	5
7	4	Vizeum	Car Client	4		4	1
8	6	Zenith	NIIT Digital	2.7		2.7	2
9	20	Mindshare	Unibic	6.4	Car Client	2.5	9
10	8	Publicis Group	Campbell Soup	2.1		2.1	1
11	9	Spark Foundry	Marriott	1.6		1.6	1
12	10	Mediacom	Bose	0.3		0.3	1
13	11	dentsu X	Government Client	3.6	Mother Dairy	0.3	1
14	12	Sapient Razorfish	Marriott	0.2		0.2	1
15	13	OMD MudraMax	Qantas	0.1		0.1	1
16=	14=	Famous Innovations
16=	14=	Bottle Openers
16=	14=	Motivator
16=	14=	Madison Media
20	19	Lodestar UM	Wipro	1.7	Mitsubishi	-1.9	-1.9
						59.90	42