Campaign India Team
Apr 30, 2018

New Business League: March 2018 update

Ogilvy, Wavemaker continue to lead

New Business League: March 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Ogilvy ICICI Bank,Thermax, Shemaroo, Star Sports Project 34.7   34.7 15
2 2 DDB Mudra Hindware, Toyota Yaris, VIVO, Future Group Project, Wicked Ride-Metro Bikes 30.8   30.8 18
3   TBWA India Intel 13.4   13.4 1
4 16 Leo Burnett Dream11, Bajaj Auto, Nabhiraja Software Design Project 10   10 61
5 6 Publicis + Publicis Ambience Times Network, Mobile One, Nitesh Estates, Club Factory Project, Zee 5 Cafes 10.7 Zee Entertainment 8.7 8
6 3 Enormous Brands Dish TV 8.7   8.7 2
7= 4= MullenLowe Group Lintas Group Bajaj Discover 6.7   6.7 1
7= 4= Merkley+Partners Land O'Frost 6.7   6.7 1
9= 32 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
10 42 BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
11 7 McCann Worldgroup Nokia Handsets, UB Limited, Hero Project 7.8   5.8 1
12 9= Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
13 92 Fruitbowl Digital Karvy Group Digital, Society Tea Digital, 4   4 2
14 8 J Walter Thompson Reebok 5.8 Sony ESPN 3.8 6
15 9= Gozoop Paisalo Digital 3.4   3.4 1
16 12= Triton Communications Soujanya, Dainik Bhaskar 4   3.4 2
17 11 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali 3   3 3
18 23 FCB Bisleri Fonzo 2.7   2.7 1
19   Digitas Henkel, Mahindra Holidays Project 2.5   2.5 2
20 17 Dentsu Discovery Jeet Project 2.5   2.5 6
            184.8 168
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Wavemaker Bisleri, Eureka Forbes, Amway 18.5 Campbell Soup 14.8 7
2 2 Lintas Media Group M G Motors, Mitsubishi 8.6   8.6 2
3 3 Carat British Council, ZEE5, Franchise India Holdings (FIHL), Fossil Group 8.6   8.6 4
4 14= PHD Vivo Digital, Angel Wealth 6.7   6.7 2
5 7 Havas Media Bajaj Allianz, FMC India, Clarks Future Footwear 5   5 3
6 5 Starcom Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 4.2   4.2 5
7 4 Vizeum Car Client 4   4 1
8 6 Zenith NIIT Digital 2.7   2.7 2
9 20 Mindshare Unibic 6.4 Car Client 2.5 9
10 8 Publicis Group Campbell Soup 2.1   2.1 1
11 9 Spark Foundry Marriott 1.6   1.6 1
12 10 Mediacom Bose 0.3   0.3 1
13 11 dentsu X Government Client 3.6 Mother Dairy 0.3 1
14 12 Sapient Razorfish Marriott 0.2   0.2 1
15 13 OMD MudraMax Qantas 0.1   0.1 1
16= 14= Famous Innovations        
16= 14= Bottle Openers          
16= 14= Motivator          
16= 14= Madison Media          
20 19 Lodestar UM Wipro 1.7 Mitsubishi -1.9 -1.9
            59.90 42

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

12 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

12 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.