Campaign India Team
Apr 30, 2018

New Business League: March 2018 update

Ogilvy, Wavemaker continue to lead

New Business League: March 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Ogilvy ICICI Bank,Thermax, Shemaroo, Star Sports Project 34.7   34.7 15
2 2 DDB Mudra Hindware, Toyota Yaris, VIVO, Future Group Project, Wicked Ride-Metro Bikes 30.8   30.8 18
3   TBWA India Intel 13.4   13.4 1
4 16 Leo Burnett Dream11, Bajaj Auto, Nabhiraja Software Design Project 10   10 61
5 6 Publicis + Publicis Ambience Times Network, Mobile One, Nitesh Estates, Club Factory Project, Zee 5 Cafes 10.7 Zee Entertainment 8.7 8
6 3 Enormous Brands Dish TV 8.7   8.7 2
7= 4= MullenLowe Group Lintas Group Bajaj Discover 6.7   6.7 1
7= 4= Merkley+Partners Land O'Frost 6.7   6.7 1
9= 32 Famous Innovations VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein 6   6 3
10 42 BC WebWise Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital 6   6 3
11 7 McCann Worldgroup Nokia Handsets, UB Limited, Hero Project 7.8   5.8 1
12 9= Media Moments GrabOnRent, VLCC Digital 5.4   5.4 3
13 92 Fruitbowl Digital Karvy Group Digital, Society Tea Digital, 4   4 2
14 8 J Walter Thompson Reebok 5.8 Sony ESPN 3.8 6
15 9= Gozoop Paisalo Digital 3.4   3.4 1
16 12= Triton Communications Soujanya, Dainik Bhaskar 4   3.4 2
17 11 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali 3   3 3
18 23 FCB Bisleri Fonzo 2.7   2.7 1
19   Digitas Henkel, Mahindra Holidays Project 2.5   2.5 2
20 17 Dentsu Discovery Jeet Project 2.5   2.5 6
            184.8 168
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Wavemaker Bisleri, Eureka Forbes, Amway 18.5 Campbell Soup 14.8 7
2 2 Lintas Media Group M G Motors, Mitsubishi 8.6   8.6 2
3 3 Carat British Council, ZEE5, Franchise India Holdings (FIHL), Fossil Group 8.6   8.6 4
4 14= PHD Vivo Digital, Angel Wealth 6.7   6.7 2
5 7 Havas Media Bajaj Allianz, FMC India, Clarks Future Footwear 5   5 3
6 5 Starcom Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 4.2   4.2 5
7 4 Vizeum Car Client 4   4 1
8 6 Zenith NIIT Digital 2.7   2.7 2
9 20 Mindshare Unibic 6.4 Car Client 2.5 9
10 8 Publicis Group Campbell Soup 2.1   2.1 1
11 9 Spark Foundry Marriott 1.6   1.6 1
12 10 Mediacom Bose 0.3   0.3 1
13 11 dentsu X Government Client 3.6 Mother Dairy 0.3 1
14 12 Sapient Razorfish Marriott 0.2   0.2 1
15 13 OMD MudraMax Qantas 0.1   0.1 1
16= 14= Famous Innovations        
16= 14= Bottle Openers          
16= 14= Motivator          
16= 14= Madison Media          
20 19 Lodestar UM Wipro 1.7 Mitsubishi -1.9 -1.9
            59.90 42

Source:
Campaign India

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