The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Ogilvy | ICICI Bank,Thermax, Shemaroo, Star Sports Project | 34.7 | 34.7 | 15 | |
| 2 | 2 | DDB Mudra | Hindware, Toyota Yaris, VIVO, Future Group Project, Wicked Ride-Metro Bikes | 30.8 | 30.8 | 18 | |
| 3 | TBWA India | Intel | 13.4 | 13.4 | 1 | ||
| 4 | 16 | Leo Burnett | Dream11, Bajaj Auto, Nabhiraja Software Design Project | 10 | 10 | 61 | |
| 5 | 6 | Publicis + Publicis Ambience | Times Network, Mobile One, Nitesh Estates, Club Factory Project, Zee 5 Cafes | 10.7 | Zee Entertainment | 8.7 | 8 |
| 6 | 3 | Enormous Brands | Dish TV | 8.7 | 8.7 | 2 | |
| 7= | 4= | MullenLowe Group Lintas Group | Bajaj Discover | 6.7 | 6.7 | 1 | |
| 7= | 4= | Merkley+Partners | Land O'Frost | 6.7 | 6.7 | 1 | |
| 9= | 32 | Famous Innovations | VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein | 6 | 6 | 3 | |
| 10 | 42 | BC WebWise | Kangaroo Kids Education Digital, Astral Pipes Digital, International Travel House Digital | 6 | 6 | 3 | |
| 11 | 7 | McCann Worldgroup | Nokia Handsets, UB Limited, Hero Project | 7.8 | 5.8 | 1 | |
| 12 | 9= | Media Moments | GrabOnRent, VLCC Digital | 5.4 | 5.4 | 3 | |
| 13 | 92 | Fruitbowl Digital | Karvy Group Digital, Society Tea Digital, | 4 | 4 | 2 | |
| 14 | 8 | J Walter Thompson | Reebok | 5.8 | Sony ESPN | 3.8 | 6 |
| 15 | 9= | Gozoop | Paisalo Digital | 3.4 | 3.4 | 1 | |
| 16 | 12= | Triton Communications | Soujanya, Dainik Bhaskar | 4 | 3.4 | 2 | |
| 17 | 11 | L&K Saatchi & Saatchi | Muthoot Fin Corp, Blackberrys, Future Generali | 3 | 3 | 3 | |
| 18 | 23 | FCB | Bisleri Fonzo | 2.7 | 2.7 | 1 | |
| 19 | Digitas | Henkel, Mahindra Holidays Project | 2.5 | 2.5 | 2 | ||
| 20 | 17 | Dentsu | Discovery Jeet Project | 2.5 | 2.5 | 6 | |
| 184.8 | 168 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Bisleri, Eureka Forbes, Amway | 18.5 | Campbell Soup | 14.8 | 7 |
| 2 | 2 | Lintas Media Group | M G Motors, Mitsubishi | 8.6 | 8.6 | 2 | |
| 3 | 3 | Carat | British Council, ZEE5, Franchise India Holdings (FIHL), Fossil Group | 8.6 | 8.6 | 4 | |
| 4 | 14= | PHD | Vivo Digital, Angel Wealth | 6.7 | 6.7 | 2 | |
| 5 | 7 | Havas Media | Bajaj Allianz, FMC India, Clarks Future Footwear | 5 | 5 | 3 | |
| 6 | 5 | Starcom | Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs | 4.2 | 4.2 | 5 | |
| 7 | 4 | Vizeum | Car Client | 4 | 4 | 1 | |
| 8 | 6 | Zenith | NIIT Digital | 2.7 | 2.7 | 2 | |
| 9 | 20 | Mindshare | Unibic | 6.4 | Car Client | 2.5 | 9 |
| 10 | 8 | Publicis Group | Campbell Soup | 2.1 | 2.1 | 1 | |
| 11 | 9 | Spark Foundry | Marriott | 1.6 | 1.6 | 1 | |
| 12 | 10 | Mediacom | Bose | 0.3 | 0.3 | 1 | |
| 13 | 11 | dentsu X | Government Client | 3.6 | Mother Dairy | 0.3 | 1 |
| 14 | 12 | Sapient Razorfish | Marriott | 0.2 | 0.2 | 1 | |
| 15 | 13 | OMD MudraMax | Qantas | 0.1 | 0.1 | 1 | |
| 16= | 14= | Famous Innovations | |||||
| 16= | 14= | Bottle Openers | |||||
| 16= | 14= | Motivator | |||||
| 16= | 14= | Madison Media | |||||
| 20 | 19 | Lodestar UM | Wipro | 1.7 | Mitsubishi | -1.9 | -1.9 |
| 59.90 | 42 | ||||||
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