The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | J Walter Thompson | Flight Raja Travels Project, Milton, Hyundai Motors Project | 830.7 | Horlicks | 806.4 | 103 |
| 2 | 2 | Ogilvy | Kasturi & Sons, I To 1 Help.Net, Amazon Project | 743.5 | 743.5 | 60 | |
| 3 | 3 | Leo Burnett | PSI, General Mills Project, Fiat (SI), SBI Life Insurance | 459.6 | 459.6 | 72 | |
| 4 | 4 | McCann Worldgroup | L'Oreal, Rupa & Co, MRM Dubai Project | 377.7 | 377.7 | 45 | |
| 5 | 6 | DDB Mudra | Royal Enfield Digital, Marsh & McLennan, Acharya Institute | 327 | 327 | 102 | |
| 6 | 5 | MullenLowe Lintas Group | Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax | 289.9 | Croma | 283.2 | 34 |
| 7 | 7 | Publicis + Publicis Ambience | Zee TV, Big FM, N K Proteins Project | 292.88 | Times Group | 268 | 29 |
| 8 | 8 | Rediffusion Y&R | Tata Steel, Sonalika Tractors, Great Lakes Institute Project | 226.7 | 226.7 | 14 | |
| 9 | 9 | Dentsu | Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential | 176.6 | 176.6 | 20 | |
| 10 | 10 | L&K Saatchi & Saatchi | Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery | 119.7 | 119.7 | 13 | |
| 11 | 11 | Digital F5 | BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital) | 87.1 | 87.1 | 5 | |
| 12 | The Womb | ASUS, Godrej Tyson, Honeywell Air Purifiers | 74 | 74 | 7 | ||
| 13= | 12= | Wieden & Kennedy | Budweiser, Haywards 5000, Dalmia Cement | 67 | 67 | 4 | |
| 13= | 12 | Social Kinnect | Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21 | 67 | 67 | 5 | |
| 13= | 12= | Langoor | EPSON (Digital), Goodness! (Digital), Tata Sky (Digital) | 67 | 67 | 4 | |
| 16 | 16 | iCubes Wire | Sanghi Cement(Digital), Printronix | 60.3 | 60.3 | 3 | |
| 17 | 17 | Isobar | VIP Bags Digital | 57.4 | 57.4 | 7 | |
| 18 | Foxymoron | Wok to Walk (Digital), HOOQ | 53.6 | 53.6 | 3 | ||
| 19= | 15 | Famous Innovations | Ruosh, Taneira, Livpure | 46.9 | 46.9 | 3 | |
| 19= | 22 | Scarecrow | ArthImpact Digital | 46.9 | 46.9 | 3 | |
| 5336.7 | 608 |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD win revenue (Crore) | Recent losses | Estimated overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Sharekhan, Bajaj Finserv, Glen Home Appliances | 465.9 | 465.9 | 33 | |
| 2 | 3 | Dentsu X | Car Client | 316.5 | 316.5 | 7 | |
| 3 | 2 | Wavemaker | NMIMS, Phonepe.Com, Cavinkare, Corvi | 369.3 | Cigna TTK | 308.9 | 7 |
| 4 | 4 | Mediacom | Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo | 262.5 | 262.5 | 12 | |
| 5 | 6 | Mindshare | IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates | 332.8 | Godrej & Boyce | 225.6 | 26 |
| 6 | 7 | Starcom | Godrej & Boyce, Lenskart, BookMyShow | 245.4 | 218.6 | 13 | |
| 7 | 5 | Lodestar Universal | Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex | 217.5 | 217.5 | 9 | |
| 8 | 10 | Zenith | Honeywell, Reliance MF SEO, Nestle Nutrition (performance) | 132.1 | FoodPanda | 116.2 | 7 |
| 9 | 8 | OMD MudraMax | Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable | 119.6 | Bajaj Finserv | 92.79 | 14 |
| 10 | 9 | Lintas Media Group | Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group | 119.6 | Kraft Heinz | 92.8 | 4 |
| 11 | 16 | PHD | Kazo, HP(digital) | 33.6 | 33.6 | 3 | |
| 12 | 11 | Famous Innovations | Ruosh | 20.6 | 20.6 | 2 | |
| 13 | 18 | Madison Media | NestAway, Uber | 24 | Birla Cement | 14 | 1 |
| 14= | 12= | Bottle Openers | Carrier | 10.3 | 10.3 | 1 | |
| 14= | 12= | Xposure | UCWeb | 10.3 | 10.3 | 1 | |
| 16 | 14 | Vizeum | Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles | 27.9 | Colors | 9.6 | 7 |
| 17 | 15 | 21N78E | IONA | 6.9 | 6.9 | 1 | |
| 18 | 17 | Motivator | Bajaj Corp | 5.1 | 5.1 | 1 | |
| 19 | 19 | Carat | Standard Chartered Bank | 56.2 | Sony | -10.8 | 20 |
| 2,426.20 | 171 |
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