New Business League: September 2017 update

JWT and Havas consolidate their position at the top

Oct 26, 2017 03:58:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	J Walter Thompson	Flight Raja Travels Project, Milton, Hyundai Motors Project	830.7	Horlicks	806.4	103
2	2	Ogilvy	Kasturi & Sons, I To 1 Help.Net, Amazon Project	743.5		743.5	60
3	3	Leo Burnett	PSI, General Mills Project, Fiat (SI), SBI Life Insurance	459.6		459.6	72
4	4	McCann Worldgroup	L'Oreal, Rupa & Co, MRM Dubai Project	377.7		377.7	45
5	6	DDB Mudra	Royal Enfield Digital, Marsh & McLennan, Acharya Institute	327		327	102
6	5	MullenLowe Lintas Group	Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax	289.9	Croma	283.2	34
7	7	Publicis + Publicis Ambience	Zee TV, Big FM, N K Proteins Project	292.88	Times Group	268	29
8	8	Rediffusion Y&R	Tata Steel, Sonalika Tractors, Great Lakes Institute Project	226.7		226.7	14
9	9	Dentsu	Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential	176.6		176.6	20
10	10	L&K Saatchi & Saatchi	Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery	119.7		119.7	13
11	11	Digital F5	BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital)	87.1		87.1	5
12		The Womb	ASUS, Godrej Tyson, Honeywell Air Purifiers	74		74	7
13=	12=	Wieden & Kennedy	Budweiser, Haywards 5000, Dalmia Cement	67		67	4
13=	12	Social Kinnect	Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21	67		67	5
13=	12=	Langoor	EPSON (Digital), Goodness! (Digital), Tata Sky (Digital)	67		67	4
16	16	iCubes Wire	Sanghi Cement(Digital), Printronix	60.3		60.3	3
17	17	Isobar	VIP Bags Digital	57.4		57.4	7
18		Foxymoron	Wok to Walk (Digital), HOOQ	53.6		53.6	3
19=	15	Famous Innovations	Ruosh, Taneira, Livpure	46.9		46.9	3
19=	22	Scarecrow	ArthImpact Digital	46.9		46.9	3
						5336.7	608

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	Havas Media	Sharekhan, Bajaj Finserv, Glen Home Appliances	465.9		465.9	33
2	3	Dentsu X	Car Client	316.5		316.5	7
3	2	Wavemaker	NMIMS, Phonepe.Com, Cavinkare, Corvi	369.3	Cigna TTK	308.9	7
4	4	Mediacom	Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo	262.5		262.5	12
5	6	Mindshare	IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates	332.8	Godrej & Boyce	225.6	26
6	7	Starcom	Godrej & Boyce, Lenskart, BookMyShow	245.4		218.6	13
7	5	Lodestar Universal	Bank of India, BMW, Orient Electric, M.P Birla Group, Duroflex	217.5		217.5	9
8	10	Zenith	Honeywell, Reliance MF SEO, Nestle Nutrition (performance)	132.1	FoodPanda	116.2	7
9	8	OMD MudraMax	Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable	119.6	Bajaj Finserv	92.79	14
10	9	Lintas Media Group	Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group	119.6	Kraft Heinz	92.8	4
11	16	PHD	Kazo, HP(digital)	33.6		33.6	3
12	11	Famous Innovations	Ruosh	20.6		20.6	2
13	18	Madison Media	NestAway, Uber	24	Birla Cement	14	1
14=	12=	Bottle Openers	Carrier	10.3		10.3	1
14=	12=	Xposure	UCWeb	10.3		10.3	1
16	14	Vizeum	Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles	27.9	Colors	9.6	7
17	15	21N78E	IONA	6.9		6.9	1
18	17	Motivator	Bajaj Corp	5.1		5.1	1
19	19	Carat	Standard Chartered Bank	56.2	Sony	-10.8	20
						2,426.20	171