Campaign India Team
Oct 24, 2016

New Business League: September 2016 update

MullenLowe Lintas Group, Mindshare remain on top

New Business League: September 2016 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com
 
CREATIVE AGENCY PERFORMANCE LEAGUE 
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mullen Lowe Lintas Group TravelTriangle, Ayurwin Pharma, Bajaj ADHO, Varmora Granito 926.1   926.1 46
2 2 J Walter Thompson TUI India Project, Dindayal, Droom, Headinfo-tech 906.08 Kingfisher Ultra 901.78 143
3 5 Ogilvy Bata India, Alkem Laboratories, Essel Group Project 643.8 Fiat 540.93 57
4 4 McCann WorldGroup Reliance JIO, Cigna, RB-Bharat Swachh 537.14 VIP 523.41 59
5 3 Rediffusion Y&R Presidency University, Lux Hoisery - ONN and Lyra 418.67   418.67 18
6 6 Leo Burnett Reliance Jio Project, SIAM Project, Colorplus 320.58 Sony Entertainment TV 315.43 34
7 7 DDB Mudra Kornitos, Leomaster, ITC Coffee (Digital), Fix Derma 245.71 L&T Realty 240.57 59
8 8 Publicis + Publicis Ambience Ministry of InfoTech, Nat'l Institute of Elec & InfoTech, Mumbai Live Project 237.87   237.87 56
9 11 Isobar Micromax, Panasonic(Digital) 202.53   202.53 29
10 10 Cheil Bata India, Fox Life, William Grant & Sons, inshorts (Digital) 166.64   166.64 17
11 14 Dentsu NPCI, Hug Innovations, FundsIndia.com 195.99 Cremica 159.57 8
12 9 L&K Saatchi & Saatchi Unicef Project, Star Cosmetics, SREI, WASH United Project 151.83   151.83 22
13 16 Social Kinnect L'Oreal Professionnel, Repeat Whisky(Digital), UpGrad(Social Media) 102.95   102.95 5
14= 12 Soho Square Faber, Vasmol, Piaggio(Vespa and Aprilia) 82.36   82.36 4
14= 17 IBD Tokri.com, Jivi Mobiles, Morisons Baby Dreams, Only Vimal 82.36   82.36 4
16 13 FCB Jagran Prakashan Brands, Arogya Keralam(Digital), Equitas Holdings 82.36 Siemens 74.57 4
17 15 Contract YU Televentures, Aviva Life Insurance, BlueStone.com 75.5 Star TV 43.21 5
18 -- DigitasLBi Orient Electric(Digital), Piaggio's Aprilia(Digital) 41.18   41.18 2
19= 18= Langoor Krispy Kreme (Digital) 34.32   34.32 2
19= 18= Wieden+Kennedy Delhi Tourism 34.32   34.32 1
21 20 iContract Garnier (Digital) 27.45   27.45 1
22= 21 RK Swamy BBDO Crompton Greaves 20.59   20.59 1
22= 22 Havas Worldwide D'lecta 20.59   20.59 1
22= 23 August Communications ZIOX Mobiles 20.59   20.59 1
            5,370 579

MEDIA AGENCY PERFORMANCE LEAGUE
 
New Rank Old Rank Agency Recent Wins Estimated YTD wins revenue (Rs crore) Recent losses Estimated overall YTD revenue No. of wins
1 1 Mindshare Bank Of Baroda, Godrej Consumers Products, Telengana Tourism 423.87   423.87 4 46
2 2 Havas Media Taj Hotels, Inbisco, Save the Children, Shasun Pharma 286.86 DBS Bank (Buying) 281.38 22
3 3 Lintas Media Group Syntech Technology, Xiaomi(Social), Plackal(Social) 262.19   262.19 9
4 4 Lodestar Universal Coca-Cola, Saregama, FitBit, Borosil Glass Works 231.75 DMK Party 146.6 13
5 5 Maxus OLX, Droom, Tata Motors, Janalakshmi Financial Services 149.28 Nikon (Digital) 85.79 5
6 5 PHD Volkswagen, Allianz, Hindsiam Bevs, Fossil, Coolwinks 82.58 GSK Nutritian 77.74 5
7 10 Vizeum Warner Brothers Pictures, TCT Mobile 62.49 Colors 51.77 4
8 9 OMD Apollo Hospital, Colors Regional, Magzter Digital Stores 90.04 Spice Mobility 51.26 9
9 7 Madison Media Angel Broking, LeEco, Zopper.com, Timesjobs.com, Dixcy 78.93 Times Network 33.56 5
10 11 Dentsu Media Electronic client 39.4 Bridgestone 29.1 7
11 8 Zenith Telenor(Digital), Lenovo, Abof, Hatsun Agro, UtsavFashion(Performance) 170.9 FitBit 27.63 20
12 13 Alliance Vivo 13.73   13.73 1
14= 15= FoxyMoron Ather Energy 10.3   10.3 1
14= 15= Media Kinnect Indiabulls Housing Finance 10.3   10.3 1
14= 15= Hill & Knowlton Aviva Life Insurance 10.3   10.3 1
17 18 MEC 10i Commerce Service, Konark Rajhans Estates 20.93 MetLife 8.24 6
18 12 Starcom Merck, Reliance General Insurance, Dabur(Digital) 18.87 Jaguar Land Rover 7.91 3
19 19 MediaCom Dilmah Tea, Royal Enfield 20.59 Volkswagen -48.04 2
            1,496.70 193

 

Source:
Campaign India

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