Campaign India Team
Mar 27, 2018

New Business League: February 2018 update

Ogilvy continues to lead the creative while Wavemaker takes the lead among media agencies

New Business League: February 2018 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Ogilvy Shemaroo, Star Sports Project, Sanofi Project 30.7   30.7 13
2 3 DDB Mudra Hindware, Toyota Yaris, VIVO 18.3   18.3 12
3   Enormous Brands Dish TV 8.7   8.7 2
4= 2 MullenLowe Lintas Group Bajaj Discover 6.7   6.7 1
4=   Merkley+Partners Land O’Frost 6.7   6.7 1
6 6 Publicis + Publicis Ambience Times Network, Mobile One, Nitesh Estates 7.6 Zee Entertainment 5.6 4
7 4 McCann Worldgroup Nokia Handsets, UB Limited, Hero Project 6.5 Reebok 4.5 8
8   J Walter Thompson Reebok 5.8   3.8 6
9= 6 Gozoop Paisalo Digital 3.4   3.4 1
9=   Media Moments GrabOnRent, VLCC Digital 3.4   3.4 2
11 7 L&K Saatchi & Saatchi Muthoot Fin Corp, Blackberrys, Future Generali 3   3 3
12= 11 FoxyMoron Aditya Birla Capital Digital 2   2 1
12=   Triton Communications Soujanya 2   2 1
12=   Colombus Snapdeal 2   2 1
12= 11= The Womb Frigorifico Allana, Saregama India 2   2 2
16 8 Leo Burnett Mahindra & Mahindra (SUV) Project, HDFC Bank Project 1.6   1.6 27
17 9 Dentsu Discovery Jeet Project 1.4   1.4 2
18= 11= Social Kinnect DS Group Digital 1.3   1.3 1
18=   21N78E Monocept 1.3   1.3 1
20 10 Grey Group Bose 0.3   0.3 1
            103 94
 
MEDIA AGENCY LEAGUE
 
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD win revenue (Crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 3 Wavemaker Mother Dairy, Shriram Life Insurance, Tata Sky, Perfetti Van Melle 13 Campbell Soup 9.3 4
2 8= Lintas Media Group M G Motors, Mitsubishi 8.6   8.6 2
3 1 Carat ZEE5, Franchise India Holdings (FIHL), Fossil Group 6.9   6.9 3
4 2 Vizeum Car Client 4   4 1
5 6 Starcom Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs 3.5   3.5 4
6 8= Zenith NIIT Digital 2.7   2.7 2
7 4 Havas Media Bajaj Allianz 2.6   2.6 1
8   Publicis Groupe Campbell Soup 2.1   2.1 1
9   Spark Foundry Marriott 1.6   1.6 1
10 5 MediaCom Bose 0.3   0.3 1
11 8= Dentsu X  Government Client 3.6 Mother Dairy 0.3 1
12   SapientRazorfish Marriott 0.2   0.2 1
13 7 OMD MudraMax Qantas 0.1   0.1 1
14= 8= PHD          
14= 8= Famous Innovations        
14= 8= Bottle Openers          
14= 8= Motivator          
14= 8= Madison Media          
19 8= Lodestar Universal     Mitsubishi -3.6  
20 8= Mindshare     Car Client -3.9 -3.9
            34.70 23

 

Source:
Campaign India

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