New Business League: November 2021 update

New leader on the creative agency list; Mindshare retains lead among media agencies

Jan 12, 2022 02:55:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
12DDB Mudra GroupGMR Sports, Meesho, Rajasthan Royals97.5 97.544
21Havas WorldwideAkara Capital Advisors, Eruditus, Lionsgate87.9 87.944
33Wunderman ThompsonVedanta project, Mega Lifesciences Public Co project58.6 58.657
44KinnectZoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller37.6 37.638
55OgilvyNestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress33.3 33.328
66WondrlabSunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project31.4 31.481
77VMLY&RORL Project, Henkel Project, ITC Project, Indira IVF Project28.8Bel Cheese28.859
88The WombCampus, Be Minimalist19.2 19.26
911MullenLowe Lintas GroupBayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip16.7 16.720
1010McCann WorldgroupIndusInd Bank, Bosch, Green Cell Mobility13.7 13.722
119IPG Team DynamicBMW13.4 13.41
1212BBDOReliance - Milk Basket, Sequoia Capital Project8.4 8.411
1313DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project7.3 7.311
1414Leo BurnettGOQII, Udemy Project, Luxor Project8.3Fortis Healthcare6.335
1515Publicis + Publicis AmbienceFirefox Project, Coke Project6.1 6.17
1616FCBLakme, Elle186.7IOCL (India Oil) Pro5.42
1718M&C Saatchi GroupAudible Project4.9 4.99
1817BBHKeva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project3.9 3.98
1919Tonic WorldwidePure Nutrition Digital3.4 3.41
2020IdeateLabsPlanet Marathi3.4 3.41
     2021 (Jan-Nov):526.7557
     2020 (Jan-Nov):308.6397
     YoY comparison70.70%40.30%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareZest Money, NBC Bearing, Lovely Professional University, Fuji Films233.8 233.823
22WavemakerAce Turtle Pvt Ltd (Performance & Branding), Tata Consumer Products Ltd88.7Ambuja Cement86.527
33Havas MediaRenewBuy, PureVeda (Aurea Biolabs), ICICI Securities Project, Just Dial, StashFin, Revlon48.9 48.926
45MediacomThe Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives30.8 30.817
54InititiaveBombinate Technologies (Koo Media), Toyota33Hamdard (offline)30.68
66ZenithSmallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome13 1315
78OMD MudraMaxBeiersdorf, United Biscuits, Apollo Pharmacy Limited, AU Bank12.5Bira911013
87Lodestar UMDyson, Brillon8.9 8.92
99m/SixNoise, Parag Milk Foods, Dindigul Thalappakatti8 813
1010dentsu XFinance client5.8 5.88
1111Media Kinnect 4.2 4.25
1212Spark FoundryFMCG client3.4 3.41
1313KinnectMaple Digital1.7 1.71
1414PivotRootsSnapdeal Digital1.7 1.71
1514CaratNovocura Tech Health Services1.7 1.76
1616StarcomFreshtoHome, Junglee Entertainment, Boat3.8Realme13
1717iProspectFMCG client0.4 0.43
1818Essence  Mamaearth-5.50
1919PHDLead School, Bel Group Laughing Cow2.6Brillon-5.83
     2021 (Jan-Nov):478.9175
     2020 (Jan-Nov):151.9139
     YoY Comparison:215.20%25.90%
       25.90%