Campaign India Team
Jan 12, 2022

New Business League: November 2021 update

New leader on the creative agency list; Mindshare retains lead among media agencies

New Business League: November 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 2 DDB Mudra Group GMR Sports, Meesho, Rajasthan Royals 97.5   97.5 44
2 1 Havas Worldwide Akara Capital Advisors, Eruditus, Lionsgate 87.9   87.9 44
3 3 Wunderman Thompson Vedanta project, Mega Lifesciences Public Co project 58.6   58.6 57
4 4 Kinnect Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller 37.6   37.6 38
5 5 Ogilvy Nestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress 33.3   33.3 28
6 6 Wondrlab Sunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project 31.4   31.4 81
7 7 VMLY&R ORL Project, Henkel Project, ITC Project, Indira IVF Project 28.8 Bel Cheese 28.8 59
8 8 The Womb Campus, Be Minimalist 19.2   19.2 6
9 11 MullenLowe Lintas Group Bayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip 16.7   16.7 20
10 10 McCann Worldgroup IndusInd Bank, Bosch, Green Cell Mobility 13.7   13.7 22
11 9 IPG Team Dynamic BMW 13.4   13.4 1
12 12 BBDO Reliance - Milk Basket, Sequoia Capital Project 8.4   8.4 11
13 13 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
14 14 Leo Burnett GOQII, Udemy Project, Luxor Project 8.3 Fortis Healthcare 6.3 35
15 15 Publicis + Publicis Ambience Firefox Project, Coke Project 6.1   6.1 7
16 16 FCB Lakme, Elle18 6.7 IOCL (India Oil) Pro 5.4 2
17 18 M&C Saatchi Group Audible Project 4.9   4.9 9
18 17 BBH Keva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project 3.9   3.9 8
19 19 Tonic Worldwide Pure Nutrition Digital 3.4   3.4 1
20 20 IdeateLabs Planet Marathi 3.4   3.4 1
          2021 (Jan-Nov): 526.7 557
          2020 (Jan-Nov): 308.6 397
          YoY comparison 70.70% 40.30%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Mindshare Zest Money, NBC Bearing, Lovely Professional University, Fuji Films 233.8   233.8 23
2 2 Wavemaker Ace Turtle Pvt Ltd (Performance & Branding), Tata Consumer Products Ltd 88.7 Ambuja Cement 86.5 27
3 3 Havas Media RenewBuy, PureVeda (Aurea Biolabs), ICICI Securities Project, Just Dial, StashFin, Revlon 48.9   48.9 26
4 5 Mediacom The Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives 30.8   30.8 17
5 4 Inititiave Bombinate Technologies (Koo Media), Toyota 33 Hamdard (offline) 30.6 8
6 6 Zenith Smallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome 13   13 15
7 8 OMD MudraMax Beiersdorf, United Biscuits, Apollo Pharmacy Limited, AU Bank 12.5 Bira91 10 13
8 7 Lodestar UM Dyson, Brillon 8.9   8.9 2
9 9 m/Six Noise, Parag Milk Foods, Dindigul Thalappakatti 8   8 13
10 10 dentsu X Finance client 5.8   5.8 8
11 11 Media Kinnect   4.2   4.2 5
12 12 Spark Foundry FMCG client 3.4   3.4 1
13 13 Kinnect Maple Digital 1.7   1.7 1
14 14 PivotRoots Snapdeal Digital 1.7   1.7 1
15 14 Carat Novocura Tech Health Services 1.7   1.7 6
16 16 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8 Realme 1 3
17 17 iProspect FMCG client 0.4   0.4 3
18 18 Essence     Mamaearth -5.5 0
19 19 PHD Lead School, Bel Group Laughing Cow 2.6 Brillon -5.8 3
          2021 (Jan-Nov): 478.9 175
          2020 (Jan-Nov): 151.9 139
          YoY Comparison: 215.20% 25.90%
              25.90%
 
 
Source:
Campaign India

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