The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 2 | DDB Mudra Group | GMR Sports, Meesho, Rajasthan Royals | 97.5 | 97.5 | 44 | |
| 2 | 1 | Havas Worldwide | Akara Capital Advisors, Eruditus, Lionsgate | 87.9 | 87.9 | 44 | |
| 3 | 3 | Wunderman Thompson | Vedanta project, Mega Lifesciences Public Co project | 58.6 | 58.6 | 57 | |
| 4 | 4 | Kinnect | Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller | 37.6 | 37.6 | 38 | |
| 5 | 5 | Ogilvy | Nestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress | 33.3 | 33.3 | 28 | |
| 6 | 6 | Wondrlab | Sunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project | 31.4 | 31.4 | 81 | |
| 7 | 7 | VMLY&R | ORL Project, Henkel Project, ITC Project, Indira IVF Project | 28.8 | Bel Cheese | 28.8 | 59 |
| 8 | 8 | The Womb | Campus, Be Minimalist | 19.2 | 19.2 | 6 | |
| 9 | 11 | MullenLowe Lintas Group | Bayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip | 16.7 | 16.7 | 20 | |
| 10 | 10 | McCann Worldgroup | IndusInd Bank, Bosch, Green Cell Mobility | 13.7 | 13.7 | 22 | |
| 11 | 9 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 12 | 12 | BBDO | Reliance - Milk Basket, Sequoia Capital Project | 8.4 | 8.4 | 11 | |
| 13 | 13 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 14 | 14 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 8.3 | Fortis Healthcare | 6.3 | 35 |
| 15 | 15 | Publicis + Publicis Ambience | Firefox Project, Coke Project | 6.1 | 6.1 | 7 | |
| 16 | 16 | FCB | Lakme, Elle18 | 6.7 | IOCL (India Oil) Pro | 5.4 | 2 |
| 17 | 18 | M&C Saatchi Group | Audible Project | 4.9 | 4.9 | 9 | |
| 18 | 17 | BBH | Keva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project | 3.9 | 3.9 | 8 | |
| 19 | 19 | Tonic Worldwide | Pure Nutrition Digital | 3.4 | 3.4 | 1 | |
| 20 | 20 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 2021 (Jan-Nov): | 526.7 | 557 | |||||
| 2020 (Jan-Nov): | 308.6 | 397 | |||||
| YoY comparison | 70.70% | 40.30% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Zest Money, NBC Bearing, Lovely Professional University, Fuji Films | 233.8 | 233.8 | 23 | |
| 2 | 2 | Wavemaker | Ace Turtle Pvt Ltd (Performance & Branding), Tata Consumer Products Ltd | 88.7 | Ambuja Cement | 86.5 | 27 |
| 3 | 3 | Havas Media | RenewBuy, PureVeda (Aurea Biolabs), ICICI Securities Project, Just Dial, StashFin, Revlon | 48.9 | 48.9 | 26 | |
| 4 | 5 | Mediacom | The Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives | 30.8 | 30.8 | 17 | |
| 5 | 4 | Inititiave | Bombinate Technologies (Koo Media), Toyota | 33 | Hamdard (offline) | 30.6 | 8 |
| 6 | 6 | Zenith | Smallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome | 13 | 13 | 15 | |
| 7 | 8 | OMD MudraMax | Beiersdorf, United Biscuits, Apollo Pharmacy Limited, AU Bank | 12.5 | Bira91 | 10 | 13 |
| 8 | 7 | Lodestar UM | Dyson, Brillon | 8.9 | 8.9 | 2 | |
| 9 | 9 | m/Six | Noise, Parag Milk Foods, Dindigul Thalappakatti | 8 | 8 | 13 | |
| 10 | 10 | dentsu X | Finance client | 5.8 | 5.8 | 8 | |
| 11 | 11 | Media Kinnect | 4.2 | 4.2 | 5 | ||
| 12 | 12 | Spark Foundry | FMCG client | 3.4 | 3.4 | 1 | |
| 13 | 13 | Kinnect | Maple Digital | 1.7 | 1.7 | 1 | |
| 14 | 14 | PivotRoots | Snapdeal Digital | 1.7 | 1.7 | 1 | |
| 15 | 14 | Carat | Novocura Tech Health Services | 1.7 | 1.7 | 6 | |
| 16 | 16 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | Realme | 1 | 3 |
| 17 | 17 | iProspect | FMCG client | 0.4 | 0.4 | 3 | |
| 18 | 18 | Essence | Mamaearth | -5.5 | 0 | ||
| 19 | 19 | PHD | Lead School, Bel Group Laughing Cow | 2.6 | Brillon | -5.8 | 3 |
| 2021 (Jan-Nov): | 478.9 | 175 | |||||
| 2020 (Jan-Nov): | 151.9 | 139 | |||||
| YoY Comparison: | 215.20% | 25.90% | |||||
| 25.90% |
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