Campaign India Team
Feb 21, 2023

New Business League: December 2022 update

L&K Saatchi & Saatchi and Havas Media end 2022 on top of the creative and media lists respectively

New Business League: December 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 L&K Saatchi & Saatchi Akasa Air, Goodricke Group, Ajio 141.7   141.7 47
2 2 Havas Worldwide Hero Motocorp, HP Enterprises Project, LinkedIn Project 123.3   123.3 52
3 3 Leo Burnett PepsiCo brands 71.6   71.6 36
4 5 Wunderman Thompson Kyndryl, Lux Industries, Century Plywood 72.2   70.1 129
5 4 DDB Mudra Group AquaGuard Project, Chai Point Project, Galaxy Chocolates Project 69.4   69.4 71
6 6 Wondrlab JBM Group Project, Philips Preethi 42   42 191
7 7 LS Digital Canon, Kotak Cherry, Kotak GI 30.2   30.2 27
8 8 Ogilvy PUMA , Unibic Foods India, Aditya Birla Group 29   29 21
9 9 Digitas Embassy Group, OKAYA Power Group 22.1   22.1 19
10 12 McCann Worldgroup Ministry of External Affairs, Money View 21.5   21.5 28
11 10 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5   21.5 18
12 11 Dentsu MakeMyTrip digital, Britannia, Orchard Healthcare 27.9 Ajio 21.4 47
13 13 BBDO World Health Organisation Project, Cargill (edible oil), Birla Eternia, Amishi consumer Technologies 15.4   15.4 15
14 14 VMLY&R Tira Retainer, Plum Project 16.5   16.5 39
15 15 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
16 16 Kinnect Blackmores India, House of Masaba 9.8   9.8 24
17 17 BBH Roposo 9.2   9.2 6
18 18 Orchard ICICI Bank, Cleartrip 7.5   7.5 11
19 19 FoxyMoron, Rabbit Hole Kingfisher 6.7   6.7 1
20 20 Arc Global Display System 6.7   6.7 5
               
          2022 (Jan-Dec) 789.1 851
          2021 (Jan-Dec) 593 624
          YoY Comparison 33.10% 36.40%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Media Dalmia Cement, Sturlite Electricals, Sunstone Digital 52 Swarovski 48.9 31
2 2 Mindshare Grofers, DS Group, National Stock Exchange 53.1   47.8 39
3 3 Zenith Swarovski, Homelane, Pep Technologies 46.7   46.7 13
4 4 Performics Bloomberg, Cue Learn 37.1   37.1 42
5 5 Starcom Abbott Laboratories Project 34   34 11
6 6 LS Digital Property Share Online Platform, Emami Agrotech 30.1   30.1 101
7 10 iProspect Adidas, Reliance General Insurance, DHL Express (Singapore) 24   24 22
8 7 Carat Auto client 18.3   18.3 6
9 8 dentsu X Tata 1MG Technologies, Bosch, Dabur India 18.1   18.1 10
10 8 MediaCom Sony Playstation, National Payments Corporation of India, Duracell Digital 17.9   17.9 13
11 11 Wavemaker H K Jewellers, Arvind Fashion, Parcos 51.6 Jagat Pharma 14.3 20
12 12 Initiative J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India 11   11 5
13 13 PHD Acko Life Insurance 8.6   8.6 1
14 14 OMD MudraMax Beiersdorf, SAB TV Offline 3.2   3.2 3
15 15 m/SIX Nexxbase Marketing, Fujifilm India 5.4   2.3 13
16 16 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.8   0.8 9
17 17 Dentsu Tata 1MG 1.7 Cue Learn -0.8 1
18 18 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7   -1.6 3
               
          2022 (Jan-Dec) 359.6 343
          2021 (Jan-Dec) 540.7 263
          YoY Comparison: -33.50% 30.40%

 

Source:
Campaign India

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