Campaign India Team
Jan 04, 2023

New Business League: October 2022 update

New leaders emerge on both the creative and media lists

New Business League: October 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 4 L&K Saatchi & Saatchi Akasa Air, Goodricke Group, AJIO 141.7   141.7 47
2 1 Havas Worldwide Bain and Company project, Bosch project, Confluent project 83.8   83.8 39
3 5 Leo Burnett PepsiCo brands 71.6   71.6 36
4 3 DDB Mudra Group Pearl Academy, AVT Tea, Infosys 62.2   62.2 55
5 2 Wunderman Thompson HSBC, Capwell Project, Unilever - Novology Project 63.6   61.5 105
6 6 Wondrlab Campus Activewear Project, Riverine Body Care Project, Deutsche Cars (BMW) Project 36.6   36.6 156
7 10 LS Digital Canon, Kotak Cherry, Kotak GI 30.2   30.2 27
8 7 Ogilvy Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy 26.5   26.4 19
9 16 Digitas Embassy Group, OKAYA Power Group 22.1   22.1 19
10 9 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5   21.5 18
11 8 Dentsu MakeMyTrip digital, Britannia 27 Ajio 20.5 46
12 12 McCann Worldgroup Ministry of External Affairs, Money View 17.2   17.2 26
13 11 VMLY&R Budweiser Project, Kwality Walls 14.8   11.8 37
14 13 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
15 14 Kinnect vivo, Amazon News | Priya Grahak, Pernod Ricard | Royal Stag, Asian Paints | TruCare 9.7   9.7 22
16 15 BBH Roposo 9.2   9.2 6
17 17 BBDO Red Bull, Mars pet care project , Brown Foreman, Zinka Logistics Solutions 7.5   7.5 11
18 18 Orchard ICICI Bank, Cleartrip 7.5   7.5 11
19 18 FoxyMoron, Rabbit Hole Kingfisher 6.7   6.7 1
20   Arc   6.7   6.7 5
               
          2022 (Jan-Oct) 528.7 627
          2021 (Jan-Oct) 448.3 466
          YoY Comparison 17.90% 34.50%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 3 Mindshare Grofers, DS Group, National Stock Exchange 53.1   53.1 39
2 1 Havas Media Apollo Healthco, Aegon Life, Savex Technologies - Fire Bolt 46.7   46.7 24
3 6 Zenith Homelane, Pep Technologies 43.6   43.6 12
4 2 Performics Bloomberg, Cue Learn 37.1   37.1 42
5 13 Starcom Abbott Laboratories Project 34   34 11
6 10 LS Digital Born High Digital, Cleartrip 26.5   26.5 87
7 4 Wavemaker Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah 44.9 Jagat Pharma 18.5 14
8 5 Carat Auto Client 18.3   18.3 6
9 7 dentsu X Tata 1MG Technologies, Bosch, Dabur India 17.2   17.2 9
10 8 iProspect IT client 16.8   16.8 10
11 9 MediaCom Duracell Digital, FunNFood, Lendingkart, Dhan.co 16.3   16.3 11
12 12 PHD Acko Life Insurance 8.6   8.6 1
13 14 Initiative Nexon Paints, R K Marbles, ITC, BIC Cello India 8.4   8.4 4
14 15 OMD MudraMax Sab TV offline 2.4   2.4 2
15 18 m/SIX HDFC, Increff, Jagat Pharma 4.4   1.3 10
16 17 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.8   0.8 9
17 16 Dentsu Tata 1mg 1.7 Cue Learn -0.8 1
18 20 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1.6 3
               
               
               
          2022 (Jan-Oct) 282 221
          2021 (Jan-Oct) 197.2 120
          YoY Comparison: 43.00% 84.20%

 

Source:
Campaign India

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