Campaign India Team
Jan 23, 2023

New Business League: November 2022 update

Havas Media regains the lead in the media list, while L&K Saatchi & Saatchi retains lead among creative agencies

New Business League: November 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 L&K Saatchi & Saatchi Akasa Air, Goodricke Group, Ajio 141.7   141.7 47
2 2 Havas Worldwide Google Cloud Project, Hyderabad Black Hawks Project , Watermark Marketing Project 103.2   103.2 42
3 3 Leo Burnett PepsiCo brands 71.6   71.6 36
4 4 DDB Mudra Group AquaGuard Project, Chai Point Project, Galaxy Chocolates Project 68.9   68.9 65
5 5 Wunderman Thompson Kyndryl, Lux Industries, Century Plywood 65.8   63.7 117
6 6 Wondrlab JBM Group Project, Philips Preethi 42   42 191
7 7 LS Digital Canon, Kotak Cherry, Kotak GI 30.2   30.2 27
8 8 Ogilvy Puma , Unibic Foods India, Aditya Birla Group 29   29 21
9 9 Digitas Embassy Group, OKAYA Power Group 22.1   22.1 19
10 10 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5   21.5 18
11 11 Dentsu MakeMyTrip digital, Britannia 27 Ajio 20.5 46
12 12 McCann Worldgroup Ministry of External Affairs, Money View 17.2   17.2 26
13 17 BBDO Cargill (edible oil), Birla Eternia, Amishi consumer Technologies 15.4   15.4 14
14 13 VMLY&R Tira Retainer, Plum Project 16.5   13.5 39
15 14 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
16 15 Kinnect Blackmores India, House of Masaba 9.8   9.8 24
17 16 BBH Roposo 9.2   9.2 6
18 18 Orchard ICICI Bank, Cleartrip 7.5   7.5 11
19 19 FoxyMoron, Rabbit Hole Kingfisher 6.7   6.7 1
20 20 Arc Global Display System 6.7   6.7 5
               
          2022 (Jan-Nov) 756.8 819
          2021 (Jan-Nov) 526.7 557
          YoY Comparison 43.70% 47.00%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 2 Havas Media Dalmia Cement, Sturlite Electricals, Sunstone Digital 52   52 31
2 1 Mindshare Grofers, DS Group, National Stock Exchange 53.1   47.8 39
3 3 Zenith Swarovski, Homelane, Pep Technologies 46.7   46.7 13
4 4 Performics Bloomberg, Cue Learn 37.1   37.1 42
5 5 Starcom Abbott Laboratories Project 34   34 11
6 6 LS Digital Fable Street Lifestyle, Property Share, Orosoft 26.8   26.8 92
7 8 Carat Auto client 18.3   18.3 6
8 11 MediaCom National Payments Corporation of India, Duracell Digital, FunNFood, Lendingkart, Dhan.co 17.6   17.6 12
9 9 dentsu X Tata 1MG Technologies, Bosch, Dabur India 17.2   17.2 9
10 10 iProspect IT client 16.8   16.8 10
11 7 Wavemaker H K Jewellers, Arvind Fashion, Parcos 51.6 Jagat Pharma 14.3 20
12 13 Initiative J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India 11   11 5
13 12 PHD Acko Life Insurance 8.6   8.6 1
14 14 OMD MudraMax Sab TV offline 2.4   2.4 2
15 15 m/SIX Nexxbase Marketing, Fujifilm India  5.4   2.3 13
16 16 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consume 0.8   0.8 9
17 17 Dentsu Tata 1MG 1.7 Cue Learn -0.8 1
18 18 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1.6 3
               
               
               
          2022 (Jan-Nov) 349 319
          2021 (Jan-Nov) 478.9 175
          YoY Comparison: -27.10% 82.30%
 
Source:
Campaign India

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