Campaign India Team
Nov 10, 2022

New Business League: September 2022 update

The top three in the creative agency list see a change

New Business League: September 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide BurgerKing, Stashfin Project, Walkroo Project 81.1   81.1 33
2 3 Wunderman Thompson HSBC, Capwell Project, Unilever - Novology Project 62.5   62.5 100
3 2 DDB Mudra Group Flipkart, Slurrp Farm Millet, Piramal 61.1   61.1 46
4 4 L&K Saatchi & Saatchi Akasa Air, Goodricke Group, Ajio 43.6   43.6 30
5 5 Leo Burnett PepsiCo brands 42.9   42.9 24
6 6 Wondrlab Campus Activewear Limited Project, Riverine Body Care Project, Deutsche Cars (BMW) Project 36.6   36.6 156
7 7 Ogilvy Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy 26.5   26.5 19
8 11 Dentsu MakeMyTrip digital, Britannia 27 Ajio 25 46
9 13 The Womb Rupeek, Epigamia, Jolies, Piramal, Scaler 21.5   21.5 18
10 8 LS Digital Canon, Kotak Cherry, Kotak GI 14.3   14.3 18
11 9 VMLY&R Spotify, Cipla Project, Meta 14   14 35
12 10 McCann Worldgroup Agoda Project, 3M Project 12.8   12.8 23
13 12 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
14 14 Kinnect vivo, Amazon News, Priya Grahak, Pernod Ricard, Asian Paints, Trucare 9.7   9.7 22
15 15 BBH Roposo 8   8 4
16 16 Digitas Embassy Group, OKAYA Power Group 8   8 6
17 17 BBDO Mars pet care project , Brown Foreman, Zinka Logistics Solutions 7.3   7.3 10
18 18 FoxyMoron, Rabbit Hole Kingfisher 6.7   6.7 1
19 19 Orchard ICICI Bank, Cleartrip 5.4   5.4 4
20 20 M&C Saatchi Group Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.9   4.9 5
               
          2022 (Jan-Sep) 528.7 627
          2021 (Jan-Sep) 448.3 466
          YoY Comparison 17.90% 34.50%
 
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Media Apollo Healthco Limited, Aegon Life, Savex Technologie - Fire Bolt 46.7   46.7 24
2 2 Performics TikTok Content, Mondelez International, Lenskart, Baidyanath Group 41.2   41.2 28
3 3 Mindshare SBI Life Offline media, Biotique, Lux Industries Digital + OOH 45.6   34.2 32
4 4 Wavemaker Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah 44.9 Acko Life Insurance 20.3 14
5 8 Carat Auto Client 18.3   18.3 6
6 5 Zenith Homelane, Pep Technologies 17.5   17.5 12
7 9 Dentsu X Tata 1MG Technologies, Bosch Limited, Dabur India 17.2   17.2 9
8 6 iProspect IT client 16.8   16.8 10
9 7 MediaCom Duracell Digital, FunNFood, Lendingkart, Dhan.co 16.3   16.3 11
10 10 LS Digital USDC Global, Piramal Finance, Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony 14.9   14.9 46
11 11 Publicis Media PepsiCo 10.3   10.3 1
12 12 PHD Acko Life Insurance 8.6   8.6 1
13 13 Starcom Abbott Laboratories Project 7.5   7.5 5
14 14 Initiative R K Marbles, ITC, BIC Cello India 7.4   7.4 3
15 15 OMD MudraMax Sab TV offline 2.4   2.4 2
16 16 Dentsu Tata 1mg 1.7   1.7 1
17 17 Media Kinnect House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.8   0.8 9
18 19 m/SIX Zee News, VKC Nuts 3.6   -0.5 7
19 18 Lodestar UM         0
20 20 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homeland -1 3
               
          2022 (Jan-Sep) 282 221
          2021 (Jan-Sep) 197.2 120
          YoY Comparison: 43% 84.2%
 
Source:
Campaign India

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