The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Worldwide | BurgerKing, Stashfin Project, Walkroo Project | 81.1 | 81.1 | 33 | |
| 2 | 3 | Wunderman Thompson | HSBC, Capwell Project, Unilever - Novology Project | 62.5 | 62.5 | 100 | |
| 3 | 2 | DDB Mudra Group | Flipkart, Slurrp Farm Millet, Piramal | 61.1 | 61.1 | 46 | |
| 4 | 4 | L&K Saatchi & Saatchi | Akasa Air, Goodricke Group, Ajio | 43.6 | 43.6 | 30 | |
| 5 | 5 | Leo Burnett | PepsiCo brands | 42.9 | 42.9 | 24 | |
| 6 | 6 | Wondrlab | Campus Activewear Limited Project, Riverine Body Care Project, Deutsche Cars (BMW) Project | 36.6 | 36.6 | 156 | |
| 7 | 7 | Ogilvy | Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy | 26.5 | 26.5 | 19 | |
| 8 | 11 | Dentsu | MakeMyTrip digital, Britannia | 27 | Ajio | 25 | 46 |
| 9 | 13 | The Womb | Rupeek, Epigamia, Jolies, Piramal, Scaler | 21.5 | 21.5 | 18 | |
| 10 | 8 | LS Digital | Canon, Kotak Cherry, Kotak GI | 14.3 | 14.3 | 18 | |
| 11 | 9 | VMLY&R | Spotify, Cipla Project, Meta | 14 | 14 | 35 | |
| 12 | 10 | McCann Worldgroup | Agoda Project, 3M Project | 12.8 | 12.8 | 23 | |
| 13 | 12 | Centrick | EFL Global, LuvLap, Kirloskar Vasundhara | 10.1 | 10.1 | 5 | |
| 14 | 14 | Kinnect | vivo, Amazon News, Priya Grahak, Pernod Ricard, Asian Paints, Trucare | 9.7 | 9.7 | 22 | |
| 15 | 15 | BBH | Roposo | 8 | 8 | 4 | |
| 16 | 16 | Digitas | Embassy Group, OKAYA Power Group | 8 | 8 | 6 | |
| 17 | 17 | BBDO | Mars pet care project , Brown Foreman, Zinka Logistics Solutions | 7.3 | 7.3 | 10 | |
| 18 | 18 | FoxyMoron, Rabbit Hole | Kingfisher | 6.7 | 6.7 | 1 | |
| 19 | 19 | Orchard | ICICI Bank, Cleartrip | 5.4 | 5.4 | 4 | |
| 20 | 20 | M&C Saatchi Group | Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project | 4.9 | 4.9 | 5 | |
| 2022 (Jan-Sep) | 528.7 | 627 | |||||
| 2021 (Jan-Sep) | 448.3 | 466 | |||||
| YoY Comparison | 17.90% | 34.50% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Apollo Healthco Limited, Aegon Life, Savex Technologie - Fire Bolt | 46.7 | 46.7 | 24 | |
| 2 | 2 | Performics | TikTok Content, Mondelez International, Lenskart, Baidyanath Group | 41.2 | 41.2 | 28 | |
| 3 | 3 | Mindshare | SBI Life Offline media, Biotique, Lux Industries Digital + OOH | 45.6 | 34.2 | 32 | |
| 4 | 4 | Wavemaker | Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah | 44.9 | Acko Life Insurance | 20.3 | 14 |
| 5 | 8 | Carat | Auto Client | 18.3 | 18.3 | 6 | |
| 6 | 5 | Zenith | Homelane, Pep Technologies | 17.5 | 17.5 | 12 | |
| 7 | 9 | Dentsu X | Tata 1MG Technologies, Bosch Limited, Dabur India | 17.2 | 17.2 | 9 | |
| 8 | 6 | iProspect | IT client | 16.8 | 16.8 | 10 | |
| 9 | 7 | MediaCom | Duracell Digital, FunNFood, Lendingkart, Dhan.co | 16.3 | 16.3 | 11 | |
| 10 | 10 | LS Digital | USDC Global, Piramal Finance, Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony | 14.9 | 14.9 | 46 | |
| 11 | 11 | Publicis Media | PepsiCo | 10.3 | 10.3 | 1 | |
| 12 | 12 | PHD | Acko Life Insurance | 8.6 | 8.6 | 1 | |
| 13 | 13 | Starcom | Abbott Laboratories Project | 7.5 | 7.5 | 5 | |
| 14 | 14 | Initiative | R K Marbles, ITC, BIC Cello India | 7.4 | 7.4 | 3 | |
| 15 | 15 | OMD MudraMax | Sab TV offline | 2.4 | 2.4 | 2 | |
| 16 | 16 | Dentsu | Tata 1mg | 1.7 | 1.7 | 1 | |
| 17 | 17 | Media Kinnect | House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer | 0.8 | 0.8 | 9 | |
| 18 | 19 | m/SIX | Zee News, VKC Nuts | 3.6 | -0.5 | 7 | |
| 19 | 18 | Lodestar UM | 0 | ||||
| 20 | 20 | Essence | Bombay Shaving Company, Plum, Rebel Foods | 0.7 | Homeland | -1 | 3 |
| 2022 (Jan-Sep) | 282 | 221 | |||||
| 2021 (Jan-Sep) | 197.2 | 120 | |||||
| YoY Comparison: | 43% | 84.2% |
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