The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive
New agency will be called VML and led by Jon Cook and Mel Edwards
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
Dentsu Creative and VMLY&R also among winners
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