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Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
VML unveils new Asia-Pacific leadership lineup
The soon-to-be-merged WPP super agency has selected who will lead its individual markets across ANZ, Southeast Asia and East Asia, while South Asia leadership will be decided in Q1 2024
VML’s chiefs on new super-agency, redefining creativity and making cost savings
Jon Cook and Mel Edwards say criticism over the loss of legacy agency brand names like J Walter Thompson and Young & Rubicam disrespects the work put into evolving them.
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards
We are not using AI to cut costs: Mark Read
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
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