Campaign India Team
May 21, 2020

New Business League: March 2020 update

McCann Worldgroup India takes the lead among creative agencies while Havas Media retains pole position among media agencies

New Business League: March 2020 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 2 McCann Worldgroup Life Insurance Corporation Project, TV9 Bharatvarsh Project, Bytedance (Tiktok) Project 20.6   20.6 9
2 1 DDB Mudra Star / Novidigital Project, Bumble Project, Mylan 18.4   18.4 8
3 3 Havas WW SAS Project, VIVO Project, Skoda Project 15.4   15.4 18
4 4 VML Y&R DELL, Intel, Colgate, Jindal Steel Project 12.8   12.8 8
5 5 Wunderman Thompson Panasonic 9 Hershey 5.6 9
6   Dentsu IT client 7.4   5.5 4
7 6 L&K Saatchi & Saatchi Reliance Digital, Hettich, Practo 3.5   3.5 3
8 7 MullenLowe Group Lintas Group Hershey 3.4   3.4 1
9 9 Leo Burnett Amazon- Prime Foods, The Rummy Federation Project, Intra City (Rail Yatri) Project 2.3   2.3 4
10 18 BBDO HP Project, Yes Bank, Idea Projects 1.4   1.4 3
11 8 Isobar Max Bupa Digital, Diageo Brands 1.2   1.2 2
12 11 Publicis + Publicis Ambience Emami Navratna 0.3   0.3 1
13 12 Famous Innovations Supr Daily 0.3   0.3 1
14 13 Zero Gravity Communications Red Hunt Digital 0.3   0.3 1
15 14 Team Pumpkin Tata Steel Digital 0.3   0.3 1
16 15 Blink Digital Spartan Poker Social 0.3   0.3 1
17 16 AutumnGrey Dabur Brands, Pepsi Co Brands 0.3   0.3 2
18 17 Digitas Infinix Project, Phone Pe, Cholayil 0.2   0.2 4
            85 83
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 1 Havas Media Kia, ACC Cement, Smule, Vikram Solar 12.3 Emirates Airlines 11.3 4
2 5 Denstu X Benetton Digital 7.9   7.9 6
3 2 PHD Diageo 3.7   3.7 2
4 6 Lodestar UM Emirates Airlines 3.4   3.4 3
5 3 Mindshare IT client 3.1   3.1 1
6 4 MediaCom Citroën, Hasbro 2.5   2.5 2
7 10 Starcom Cholayil 1.7   1.7 1
8 7 Madison Media Dr. Fixit 0.3   0.3 1
9 8 iProspect VFS Global 0.3   0.3 1
10 9 OMD MudraMax     Cholayil -2.4 0
11 11 Wavemaker     Vikram Solar -2.6 0
12 12 Carat   0.3 Diageo -3 1
            26.2 22

 

Source:
Campaign India

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