Campaign India Team
Aug 17, 2023

New Business League: June 2023 update

Find out which agencies are leading the creative and media lists here

New Business League: June 2023 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]

CREATIVE AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 Havas Worldwide The Printers (MYSORE)Project, Autodesk Project, DigiSahamati Foundation Project 44.2   44.2 22
2 2 Wunderman Thompson VIVO Mobile Project, Hafele Project, RPG Group Project 41.5   41.5 40
3 3 DDB Mudra Group Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 33.1   33.1 32
4 4 BBDO Google - G Pay Projects, P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food 24.1   24.1 4
5 10 McCann Worldgroup Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project 19.7   19.7 9
6 7 Wondrlab Bajaj Auto Project, Philips Domestic Appliances India Limited, ICICI Securities Project 18   18 119
7 6 VMLY&R DFC, Coke Retainer, ThumsUp Retainer, Lakme Project 17.4   17.4 9
8 5 Leo Burnett FMCG Client 17.4   17.4 13
9 8 M&C Saatchi Group Rebel Foods Project , Vedantu Project 14.8   14.8 5
10 9 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7   10.7 7
11 14 MullenLowe Lintas Group Cipla, Eureka, ZEE5 AVOD 8.3   8.3 9
12 12 Dentsu Hero MotoCorp, Bangalore International Airport 9.6   8.3 8
13 11 Grey Group Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project 6   6 5
14 13 The Womb Samco 1.4   1.4 1
15 15 Performics Hindustan Unilever 1.3   1.3 1
               
               
        2023 (Jan-Jun) 264.2 284  
        2022 (Jan-Jun) 268.2 376  
        YOY comparison -1.50% -24.50%  

MEDIA AGENCY LEAGUE

Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Overall YTD win revenue (crore) No of wins
1 1 EssenceMediacom Vivo Technology, IIFL Securities Finance, Mars Inc Food 50.1   50.1 9
2 3 NP Digital NDHGO, PNB, Acuvate 47.8   47.8 74
3 5 Wavemaker Reckitt Benckiser, Pernod Ricard, KRBL 49.8 Centuary Mattress 47.5 15
4 2 LS Digital QuickHeal, Aditya Birla Paint, Cipla 39.7   39.7 55
5 4 Mindshare Hafele India, Cult Fitness, Aditya Birla Fashion & Retail 32.5   31.1 23
6 6 OMD MudraMax Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 21.7   21.7 11
7 9 Havas Media Capri Global Capital (CGCL), Lvaish Buildmart 13.9   13.9 9
8 7 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4   12.4 3
9 8 Performics Cashe 12.4   12.4 9
10 10 iProspect National Stock Exchange of India, Dr Lal PathLabs, Adidas India 4.2   4.2 8
11 11 m/SIX Pran Foods Local 4.1   4.1 4
12 12 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9   2.9 2
13 13 PHD Scapia Cards, Adhinath Agro 2.7   2.7 5
14 14 Zenith Pharmaceuticals Client 1.4   1.4 1
               
        2023 (Jan-Jun)   271.5 229
        2022 (Jan-Jun)   170.3 134
        YOY comparison   59.40% 70.90%
               
        2023 Creative & Media (Jan-Jun)   535.7 513
        2022 Creative & Media (Jan-Jun)   438.5 510
        YoY Comparison:   22.20% 0.60%

 

Source:
Campaign India

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