New Business League: June 2023 update

Find out which agencies are leading the creative and media lists here

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	Havas Worldwide	The Printers (MYSORE)Project, Autodesk Project, DigiSahamati Foundation Project	44.2		44.2	22
2	2	Wunderman Thompson	VIVO Mobile Project, Hafele Project, RPG Group Project	41.5		41.5	40
3	3	DDB Mudra Group	Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks	33.1		33.1	32
4	4	BBDO	Google - G Pay Projects, P&G - TIDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food	24.1		24.1	4
5	10	McCann Worldgroup	Shree, Bosch, Reliance Retail, Phone Pe Project, Union Project	19.7		19.7	9
6	7	Wondrlab	Bajaj Auto Project, Philips Domestic Appliances India Limited, ICICI Securities Project	18		18	119
7	6	VMLY&R	DFC, Coke Retainer, ThumsUp Retainer, Lakme Project	17.4		17.4	9
8	5	Leo Burnett	FMCG Client	17.4		17.4	13
9	8	M&C Saatchi Group	Rebel Foods Project , Vedantu Project	14.8		14.8	5
10	9	Centrick	Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film	10.7		10.7	7
11	14	MullenLowe Lintas Group	Cipla, Eureka, ZEE5 AVOD	8.3		8.3	9
12	12	Dentsu	Hero MotoCorp, Bangalore International Airport	9.6		8.3	8
13	11	Grey Group	Federal Bank India Project, JM Financial Project, Diageo, Bacardi Project	6		6	5
14	13	The Womb	Samco	1.4		1.4	1
15	15	Performics	Hindustan Unilever	1.3		1.3	1


				2023 (Jan-Jun)	264.2	284
				2022 (Jan-Jun)	268.2	376
				YOY comparison	-1.50%	-24.50%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Overall YTD win revenue (crore)	No of wins
1	1	EssenceMediacom	Vivo Technology, IIFL Securities Finance, Mars Inc Food	50.1		50.1	9
2	3	NP Digital	NDHGO, PNB, Acuvate	47.8		47.8	74
3	5	Wavemaker	Reckitt Benckiser, Pernod Ricard, KRBL	49.8	Centuary Mattress	47.5	15
4	2	LS Digital	QuickHeal, Aditya Birla Paint, Cipla	39.7		39.7	55
5	4	Mindshare	Hafele India, Cult Fitness, Aditya Birla Fashion & Retail	32.5		31.1	23
6	6	OMD MudraMax	Brillon (SC Johnson), Groww, Sugar Cosmetics, Deviyani, Lupin Pharma	21.7		21.7	11
7	9	Havas Media	Capri Global Capital (CGCL), Lvaish Buildmart	13.9		13.9	9
8	7	Initiative	Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions	12.4		12.4	3
9	8	Performics	Cashe	12.4		12.4	9
10	10	iProspect	National Stock Exchange of India, Dr Lal PathLabs, Adidas India	4.2		4.2	8
11	11	m/SIX	Pran Foods Local	4.1		4.1	4
12	12	Omnicom Media Group	Phillips Domestic Appliance, Jaguar Land Rover India	2.9		2.9	2
13	13	PHD	Scapia Cards, Adhinath Agro	2.7		2.7	5
14	14	Zenith	Pharmaceuticals Client	1.4		1.4	1

				2023 (Jan-Jun)		271.5	229
				2022 (Jan-Jun)		170.3	134
				YOY comparison		59.40%	70.90%

				2023 Creative & Media (Jan-Jun)		535.7	513
				2022 Creative & Media (Jan-Jun)		438.5	510
				YoY Comparison:		22.20%	0.60%