New Business League: June 2022 update

Which agencies are leading the creative and media list?

Aug 26, 2022 09:01:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Havas Worldwide	Google project, Bosch India project, Oplus Mobitech India, SEB India project	61.7		61.7	22
2	2	Wunderman Thompson	Grows project, Cera, HSBC AMC	38.2		38.2	63
3	3	DDB Mudra Group	One Plus	35.1		35.1	31
4	4	Wondrlab	Sky Gate Hospitality, Emami, Mediatek Inc project	28.5		28.5	109
5	5	Ogilvy	Aditya Birla Group, Bio Veda Farmacy	26		26	18
6	6	Dentsu	Auto client	14.2	Ajio	12.2	30
7	7	VMLY&R	Upstoxx, Vick's Inhaler project, Amstel (UB) project	12.1		12.1	31
8	8	Centrick	EFL Global, LuvLap, Kirloskar, Vasundhara	10.1		10.1	5
9	10	The Womb	Rupeek, Epigamia, Jolies	9.7		9.7	9
10	9	McCann Worldgroup	Ajio Retail, DS Foods, Techno project, Housing.com project	8.6		8.6	15
11	13	Kinnect	Google India, GM Modular, HDFC Life	6.5		6.5	12
12	11	M&C Saatchi Group	Canva project, Shareit Global project, Coin DCX project, Fi Money project	4.9		4.9	5
13	12	LogicServce Digital	Dunzo, Cultfit, Orchids	4.6		4.6	11
14	17	L&K Saatchi & Saatchi	Goodricke Group, Ajio	4		4	2
15	14	BBDO India	Brown Foreman, Zinka Logistics Solutions	4		4	6
16	15	MullenLowe Lintas Group	ITC Foods, Zebpay, Ferns N Petals project	3.5		3.5	4
17	18	BBH	IT client	2		2	1
18	34	Verve Media	Urban Gully social	0.2		0.2	1
					2022 (Jan-Jun)	268.2	376
					2021 (Jan-Jun)	297.9	331
					YoY Comparison	-10.00%	13.60%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Mindshare	Rainbow Hospital, Nothing Tech, NIIT, Credavenue, AlphaVector	41.8		41.8	28
2	2	Havas Media	GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun)	28.8		28.8	14
3	6	iProspect	IT Client	16.6		16.6	9
4	3	MediaCom	FunNFood, Lendingkart, Dhan.co	15.4		15.4	10
5		Performics	Mondelez International, Lenskart, Baidyanath	13.7		13.7	8
6	5	Carat	Auto client	11.6		11.6	2
7	9	dentsu X	Tata 1MG Technologies, Bosch, Dabur India	11.2		11.2	8
8	7	PHD	Acko Life Insurance	8.6		8.6	1
9		Initiative	ITC	6.9		6.9	1
10	4	Wavemaker	Danone, VIP, PhysicsWallah	25	Acko Life Insurance	5.9	10
11	8	Logicserve Digital	Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony	5.8		5.8	31
12		Zenith	Homelane, Pep Technologies	5.1		5.1	3
13		Starcom	Abbott Laboratories Project	1.7		1.7	1
14	11	OMD MudraMax	SAB TV Offline	0.7		0.7	1
15	12	Media Kinnect	Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer	0.5		0.5	4
16	13	Lodestar UM
17	10	Essence	Bombay Shaving Company, Plum, Rebel Foods	0.7	Homelane	-1	3
18	14	m/SIX		0		-3.1	0

					2022 (Jan-June)	170.3	134
					2021 (Jan-June)	141.2	69
					YoY Comparison:	20.60%	94.20%