The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Worldwide | Google project, Bosch India project, Oplus Mobitech India, SEB India project | 61.7 | 61.7 | 22 | |
| 2 | 2 | Wunderman Thompson | Grows project, Cera, HSBC AMC | 38.2 | 38.2 | 63 | |
| 3 | 3 | DDB Mudra Group | One Plus | 35.1 | 35.1 | 31 | |
| 4 | 4 | Wondrlab | Sky Gate Hospitality, Emami, Mediatek Inc project | 28.5 | 28.5 | 109 | |
| 5 | 5 | Ogilvy | Aditya Birla Group, Bio Veda Farmacy | 26 | 26 | 18 | |
| 6 | 6 | Dentsu | Auto client | 14.2 | Ajio | 12.2 | 30 |
| 7 | 7 | VMLY&R | Upstoxx, Vick's Inhaler project, Amstel (UB) project | 12.1 | 12.1 | 31 | |
| 8 | 8 | Centrick | EFL Global, LuvLap, Kirloskar, Vasundhara | 10.1 | 10.1 | 5 | |
| 9 | 10 | The Womb | Rupeek, Epigamia, Jolies | 9.7 | 9.7 | 9 | |
| 10 | 9 | McCann Worldgroup | Ajio Retail, DS Foods, Techno project, Housing.com project | 8.6 | 8.6 | 15 | |
| 11 | 13 | Kinnect | Google India, GM Modular, HDFC Life | 6.5 | 6.5 | 12 | |
| 12 | 11 | M&C Saatchi Group | Canva project, Shareit Global project, Coin DCX project, Fi Money project | 4.9 | 4.9 | 5 | |
| 13 | 12 | LogicServce Digital | Dunzo, Cultfit, Orchids | 4.6 | 4.6 | 11 | |
| 14 | 17 | L&K Saatchi & Saatchi | Goodricke Group, Ajio | 4 | 4 | 2 | |
| 15 | 14 | BBDO India | Brown Foreman, Zinka Logistics Solutions | 4 | 4 | 6 | |
| 16 | 15 | MullenLowe Lintas Group | ITC Foods, Zebpay, Ferns N Petals project | 3.5 | 3.5 | 4 | |
| 17 | 18 | BBH | IT client | 2 | 2 | 1 | |
| 18 | 34 | Verve Media | Urban Gully social | 0.2 | 0.2 | 1 | |
| 2022 (Jan-Jun) | 268.2 | 376 | |||||
| 2021 (Jan-Jun) | 297.9 | 331 | |||||
| YoY Comparison | -10.00% | 13.60% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Rainbow Hospital, Nothing Tech, NIIT, Credavenue, AlphaVector | 41.8 | 41.8 | 28 | |
| 2 | 2 | Havas Media | GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun) | 28.8 | 28.8 | 14 | |
| 3 | 6 | iProspect | IT Client | 16.6 | 16.6 | 9 | |
| 4 | 3 | MediaCom | FunNFood, Lendingkart, Dhan.co | 15.4 | 15.4 | 10 | |
| 5 | Performics | Mondelez International, Lenskart, Baidyanath | 13.7 | 13.7 | 8 | ||
| 6 | 5 | Carat | Auto client | 11.6 | 11.6 | 2 | |
| 7 | 9 | dentsu X | Tata 1MG Technologies, Bosch, Dabur India | 11.2 | 11.2 | 8 | |
| 8 | 7 | PHD | Acko Life Insurance | 8.6 | 8.6 | 1 | |
| 9 | Initiative | ITC | 6.9 | 6.9 | 1 | ||
| 10 | 4 | Wavemaker | Danone, VIP, PhysicsWallah | 25 | Acko Life Insurance | 5.9 | 10 |
| 11 | 8 | Logicserve Digital | Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony | 5.8 | 5.8 | 31 | |
| 12 | Zenith | Homelane, Pep Technologies | 5.1 | 5.1 | 3 | ||
| 13 | Starcom | Abbott Laboratories Project | 1.7 | 1.7 | 1 | ||
| 14 | 11 | OMD MudraMax | SAB TV Offline | 0.7 | 0.7 | 1 | |
| 15 | 12 | Media Kinnect | Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer | 0.5 | 0.5 | 4 | |
| 16 | 13 | Lodestar UM | |||||
| 17 | 10 | Essence | Bombay Shaving Company, Plum, Rebel Foods | 0.7 | Homelane | -1 | 3 |
| 18 | 14 | m/SIX | 0 | -3.1 | 0 | ||
| 2022 (Jan-June) | 170.3 | 134 | |||||
| 2021 (Jan-June) | 141.2 | 69 | |||||
| YoY Comparison: | 20.60% | 94.20% |
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