New Business League: June 2022 update

Which agencies are leading the creative and media list?

Aug 26, 2022 09:01:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas WorldwideGoogle project, Bosch India project,  Oplus Mobitech India, SEB India project61.7 61.722
22Wunderman ThompsonGrows project, Cera, HSBC AMC38.2 38.263
33DDB Mudra GroupOne Plus35.1 35.131
44WondrlabSky Gate Hospitality, Emami, Mediatek Inc project28.5 28.5109
55OgilvyAditya Birla Group, Bio Veda Farmacy26 2618
66DentsuAuto client14.2Ajio12.230
77VMLY&RUpstoxx, Vick's Inhaler project, Amstel (UB) project12.1 12.131
88CentrickEFL Global, LuvLap, Kirloskar, Vasundhara10.1 10.15
910The WombRupeek, Epigamia, Jolies9.7 9.79
109McCann WorldgroupAjio Retail, DS Foods, Techno project, Housing.com project8.6 8.615
1113KinnectGoogle India, GM Modular, HDFC Life6.5 6.512
1211M&C Saatchi GroupCanva project, Shareit Global project, Coin DCX project, Fi Money project4.9 4.95
1312LogicServce DigitalDunzo, Cultfit, Orchids4.6 4.611
1417L&K Saatchi & SaatchiGoodricke Group, Ajio4 42
1514BBDO IndiaBrown Foreman, Zinka Logistics Solutions4 46
1615MullenLowe Lintas GroupITC Foods, Zebpay, Ferns N Petals project3.5 3.54
1718BBHIT client2 21
1834Verve MediaUrban Gully social0.2 0.21
     2022 (Jan-Jun)268.2376
     2021 (Jan-Jun)297.9331
     YoY Comparison-10.00%13.60%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11MindshareRainbow Hospital, Nothing Tech, NIIT, Credavenue, AlphaVector41.8 41.828
22Havas MediaGoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun)28.8 28.814
36iProspectIT Client16.6 16.69
43MediaComFunNFood, Lendingkart, Dhan.co15.4 15.410
5 PerformicsMondelez International, Lenskart, Baidyanath 13.7 13.78
65CaratAuto client11.6 11.62
79dentsu XTata 1MG Technologies, Bosch, Dabur India11.2 11.28
87PHDAcko Life Insurance8.6 8.61
9 InitiativeITC6.9 6.91
104WavemakerDanone, VIP, PhysicsWallah25Acko Life Insurance5.910
118Logicserve DigitalGoel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony5.8 5.831
12 ZenithHomelane, Pep Technologies5.1 5.13
13 StarcomAbbott Laboratories Project1.7 1.71
1411OMD MudraMaxSAB TV Offline0.7 0.71
1512Media KinnectPhablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.5 0.54
1613Lodestar UM     
1710EssenceBombay Shaving Company, Plum, Rebel Foods0.7Homelane-13
1814m/SIX 0 -3.10
        
     2022 (Jan-June)170.3134
     2021 (Jan-June)141.269
     YoY Comparison:20.60%94.20%