Campaign India Team
Mar 08, 2021

New Business League: January 2021 update

Which agencies are leading early in 2021?

New Business League: January 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 6 VMLY&R IDFC, HUL project, IOCL (Indian Oil) project 18.6 Bel Cheese 18.5 18
2   IPG Team Dynamic BMW 13.4   13.4 1
3 8 The Womb MPL, WheelsEMI 12.9   12.9 2
4 67 FCB Lakme, Elle18 6.7 IOCL (Indian Oil) project 5.4 2
5 3 Havas Worldwide
ITC BINGO Digital, Dabur Digital,
P&G Head & Shoulders Digital 
3.7   3.7 4
6 68 Publicis + Publicis Ambience Capital Foods 2.2   2.2 1
7 11 Leo Burnett Udemy Project 2.1 Fortis Healthcare 2 6
8 15 MullenLowe Lintas Group OLX Auto,Turespaña, Prestige Group 1.9   1.9 4
9 2 McCann Worldgroup Birla Carbon Retainer 0.5   0.5 1
10 16 BBDO Finance client 0.5   0.5 2
11 40 BBH Hotstar project, Goodworker project 0.1   0.1 2
12 47 Y-Axis         1
          2021 Jan 58.7 44
          2020 Jan 43.9 37
          YoY Comparison: 32.40% 18.9%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 5 Wavemaker Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) 17.4   17.4 9
2 6 Zenith Urban Company 0.7   0.7 1
          2021 Jan 18.1 10
          2020 Jan 12.1 7
          YoY Comparison: 49.40% 42.90%

 

Source:
Campaign India

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