New Business League: January 2021 update

Which agencies are leading early in 2021?

Mar 08, 2021 10:04:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	6	VMLY&R	IDFC, HUL project, IOCL (Indian Oil) project	18.6	Bel Cheese	18.5	18
2		IPG Team Dynamic	BMW	13.4		13.4	1
3	8	The Womb	MPL, WheelsEMI	12.9		12.9	2
4	67	FCB	Lakme, Elle18	6.7	IOCL (Indian Oil) project	5.4	2
5	3	Havas Worldwide	ITC BINGO Digital, Dabur Digital, P&G Head & Shoulders Digital	3.7		3.7	4
6	68	Publicis + Publicis Ambience	Capital Foods	2.2		2.2	1
7	11	Leo Burnett	Udemy Project	2.1	Fortis Healthcare	2	6
8	15	MullenLowe Lintas Group	OLX Auto,Turespaña, Prestige Group	1.9		1.9	4
9	2	McCann Worldgroup	Birla Carbon Retainer	0.5		0.5	1
10	16	BBDO	Finance client	0.5		0.5	2
11	40	BBH	Hotstar project, Goodworker project	0.1		0.1	2
12	47	Y-Axis					1
					2021 Jan	58.7	44
					2020 Jan	43.9	37
					YoY Comparison:	32.40%	18.9%

MEDIA AGENCY LEAGUE

Rank This Month	Rank Last Month	Agency	Recent Wins	Estimated YTD Win Revenue (crore)	Recent Losses	Estimated Overall YTD Win Revenue (crore)	No. of wins
1	5	Wavemaker	Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan)	17.4		17.4	9
2	6	Zenith	Urban Company	0.7		0.7	1
					2021 Jan	18.1	10
					2020 Jan	12.1	7
					YoY Comparison:	49.40%	42.90%