Campaign India Team
Mar 08, 2021

New Business League: January 2021 update

Which agencies are leading early in 2021?

New Business League: January 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 6 VMLY&R IDFC, HUL project, IOCL (Indian Oil) project 18.6 Bel Cheese 18.5 18
2   IPG Team Dynamic BMW 13.4   13.4 1
3 8 The Womb MPL, WheelsEMI 12.9   12.9 2
4 67 FCB Lakme, Elle18 6.7 IOCL (Indian Oil) project 5.4 2
5 3 Havas Worldwide
ITC BINGO Digital, Dabur Digital,
P&G Head & Shoulders Digital 
3.7   3.7 4
6 68 Publicis + Publicis Ambience Capital Foods 2.2   2.2 1
7 11 Leo Burnett Udemy Project 2.1 Fortis Healthcare 2 6
8 15 MullenLowe Lintas Group OLX Auto,Turespaña, Prestige Group 1.9   1.9 4
9 2 McCann Worldgroup Birla Carbon Retainer 0.5   0.5 1
10 16 BBDO Finance client 0.5   0.5 2
11 40 BBH Hotstar project, Goodworker project 0.1   0.1 2
12 47 Y-Axis         1
          2021 Jan 58.7 44
          2020 Jan 43.9 37
          YoY Comparison: 32.40% 18.9%
 
MEDIA AGENCY LEAGUE
 
Rank This Month Rank Last Month Agency Recent Wins Estimated YTD Win Revenue (crore) Recent Losses Estimated Overall YTD Win Revenue (crore) No. of wins
1 5 Wavemaker Zydus Cadila Pharmaceutical, Perfetti Van Melle (Offline & Content), Zydus Heinz (Complan) 17.4   17.4 9
2 6 Zenith Urban Company 0.7   0.7 1
          2021 Jan 18.1 10
          2020 Jan 12.1 7
          YoY Comparison: 49.40% 42.90%

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

FCB Group India launches 'FCB Now', a tech-first ...

It created this initiative in collaboration with tech companies like Amazon, Google, LinkedIn, Jio, Meta, and ShareChat.

2 days ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

2 days ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

2 days ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.