New Business League: January 2019 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].  

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (Crore)	Recent losses	Estimated overall YTD revenue (Crore)	No.of Wins
1	4	Leo Burnett	CarDekho.com, Bajaj Auto, Ola	18.1		18.1	7
2	1	Mudra DDB	Toyota-A11, Soch, Delhi Airport	16.1		16.1	8
3	2	Ogilvy	Wet n Joy  AOR , OPPO Mobiles Project , Plan International  AOR	5.0		5.0	4
4	40	Digitas	Puma, PUMA India, Myntra Designs Private Limited	3.4		3.4	4
5	20	Famous Innovations	Monster	3.4		3.4	1
6	39	BBDO	BUMBLE	3.4		3.4	1
7	52	Indigo Consulting	Ola	3.4		3.4	1
8	6	Publicis + Publicis Ambiance	MX Player Project	2.4		2.4	1
9	59	Accenture	Aria	0.4		0.4	1
10	16=	Merkley+Partners	Performix	0.3		0.3	1
MEDIA AGENCY LEAGUE						55.9	29
1	3	Mindshare	GSK, BP Castrol, Quickleap Solutions Limited (ET Money)	51.0		51.0	7
2	22	Madison Media	Marico, Marico Media	15.4		15.4	2
3	2	Wavemaker	ITC	1.7		1.7	1
4	5	Havas Media	Sesa Care AOR - Integrated	1.3		1.3	1
5	23	PHD	Singapore Airlines	1.2		1.2	1
6	13	Starcom	Zivame	1.0		1.0	1
7	6	Lodestar Universal	Universal McCann	0.0	Zivame	-1.0	0
						70.7	13