The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins |
Estimated YTD win revenue (Crore) |
Recent losses | Estimated overall YTD revenue (Crore) | No.of Wins |
| 1 | 4 | Leo Burnett | CarDekho.com, Bajaj Auto, Ola | 18.1 | 18.1 | 7 | |
| 2 | 1 | Mudra DDB | Toyota-A11, Soch, Delhi Airport | 16.1 | 16.1 | 8 | |
| 3 | 2 | Ogilvy | Wet n Joy AOR , OPPO Mobiles Project , Plan International AOR | 5.0 | 5.0 | 4 | |
| 4 | 40 | Digitas | Puma, PUMA India, Myntra Designs Private Limited | 3.4 | 3.4 | 4 | |
| 5 | 20 | Famous Innovations | Monster | 3.4 | 3.4 | 1 | |
| 6 | 39 | BBDO | BUMBLE | 3.4 | 3.4 | 1 | |
| 7 | 52 | Indigo Consulting | Ola | 3.4 | 3.4 | 1 | |
| 8 | 6 | Publicis + Publicis Ambiance | MX Player Project | 2.4 | 2.4 | 1 | |
| 9 | 59 | Accenture | Aria | 0.4 | 0.4 | 1 | |
| 10 | 16= | Merkley+Partners | Performix | 0.3 | 0.3 | 1 | |
| MEDIA AGENCY LEAGUE | 55.9 | 29 | |||||
| 1 | 3 | Mindshare | GSK, BP Castrol, Quickleap Solutions Limited (ET Money) | 51.0 | 51.0 | 7 | |
| 2 | 22 | Madison Media | Marico, Marico Media | 15.4 | 15.4 | 2 | |
| 3 | 2 | Wavemaker | ITC | 1.7 | 1.7 | 1 | |
| 4 | 5 | Havas Media | Sesa Care AOR - Integrated | 1.3 | 1.3 | 1 | |
| 5 | 23 | PHD | Singapore Airlines | 1.2 | 1.2 | 1 | |
| 6 | 13 | Starcom | Zivame | 1.0 | 1.0 | 1 | |
| 7 | 6 | Lodestar Universal | Universal McCann | 0.0 | Zivame | -1.0 | 0 |
| 70.7 | 13 | ||||||
.PNG&h=268&w=401&q=100&v=20170226&c=1)
