New Business League: January 2019 update

Leo Burnett and Mindshare start the year on top

Mar 01, 2019 08:35:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue
(Crore)
Recent lossesEstimated overall YTD revenue (Crore)No.of Wins
14Leo BurnettCarDekho.com, Bajaj Auto, Ola18.1 18.17
21Mudra DDBToyota-A11, Soch, Delhi Airport16.1 16.18
32OgilvyWet n Joy  AOR , OPPO Mobiles Project , Plan International  AOR5.0 5.04
440DigitasPuma, PUMA India, Myntra Designs Private Limited3.4 3.44
520Famous InnovationsMonster3.4 3.41
639BBDOBUMBLE3.4 3.41
752Indigo ConsultingOla3.4 3.41
86Publicis + Publicis AmbianceMX Player Project2.4 2.41
959AccentureAria0.4 0.41
1016=Merkley+PartnersPerformix0.3 0.31
MEDIA AGENCY LEAGUE55.929
13MindshareGSK, BP Castrol, Quickleap Solutions Limited (ET Money)51.0 51.07
222Madison MediaMarico, Marico Media15.4 15.42
32WavemakerITC1.7 1.71
45Havas MediaSesa Care AOR - Integrated1.3 1.31
523PHDSingapore Airlines1.2 1.21
613StarcomZivame1.0 1.01
76Lodestar UniversalUniversal McCann0.0Zivame-1.00
 70.713