Campaign India Team
Mar 01, 2019

New Business League: January 2019 update

Leo Burnett and Mindshare start the year on top

New Business League: January 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue
(Crore)
Recent losses Estimated overall YTD revenue (Crore) No.of Wins
1 4 Leo Burnett CarDekho.com, Bajaj Auto, Ola 18.1   18.1 7
2 1 Mudra DDB Toyota-A11, Soch, Delhi Airport 16.1   16.1 8
3 2 Ogilvy Wet n Joy  AOR , OPPO Mobiles Project , Plan International  AOR 5.0   5.0 4
4 40 Digitas Puma, PUMA India, Myntra Designs Private Limited 3.4   3.4 4
5 20 Famous Innovations Monster 3.4   3.4 1
6 39 BBDO BUMBLE 3.4   3.4 1
7 52 Indigo Consulting Ola 3.4   3.4 1
8 6 Publicis + Publicis Ambiance MX Player Project 2.4   2.4 1
9 59 Accenture Aria 0.4   0.4 1
10 16= Merkley+Partners Performix 0.3   0.3 1
MEDIA AGENCY LEAGUE 55.9 29
1 3 Mindshare GSK, BP Castrol, Quickleap Solutions Limited (ET Money) 51.0   51.0 7
2 22 Madison Media Marico, Marico Media 15.4   15.4 2
3 2 Wavemaker ITC 1.7   1.7 1
4 5 Havas Media Sesa Care AOR - Integrated 1.3   1.3 1
5 23 PHD Singapore Airlines 1.2   1.2 1
6 13 Starcom Zivame 1.0   1.0 1
7 6 Lodestar Universal Universal McCann 0.0 Zivame -1.0 0
  70.7 13

Source:
Campaign India