Campaign India Team
Apr 01, 2019

New Business League: February 2019 update

DDB Mudra takes the creative agency lead; Mindshare retains top spot among media agencies

New Business League: February 2019 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 2 DDB Mudra McDonald's, Toyota A-11, Soch, Delhi airport 36.2   36.2 9
2 3 Ogilvy ITC Intense Sticks Project, Amazon
Pay, ITC HNB, Wet n Joy
20.1 20.1 16
3 1 Leo Burnett Kalia Outreach Program Project,
Food Panda, Aaj Tak (TV Today
Network Ltd), CarDekho.com
22.1 Coke - Thumsup                   20.0 13
4 12 MullenLowe Group
Lintas Group
Mobile Premier League, Zee Media 13.4 13.4 2
5 - Wunderman Thompson Dalmia Cement Bharat Ltd, Honda, Timex 8.3 8.3 10
6 16 McCann WorldGroup Aqualite Project, STAR BENGALI Project 8.3 8.3 5
7= 4 Digitas Puma, PUMA India, Myntra Designs
Private Limited
3.4 Nestle Skin Health
India Pvt Ltd                         3.4
4
7= 5 Famous Innovations Monster 3.4 3.4 1
7= 6 BBDO BUMBLE 3.4 3.4 1
7= 7 Indigo Consulting Ola 3.4 3.4 1
7= 52 Jack in the Box   3.4 3.4 1
12 8 Publicis + Publicis
Ambiance
Twitter Project,  VFS Global Project,  MX Player  Project 3.0 3.0 3
13= 35 Gozoop amanté digital 2.0 2.0 1
13= - DCMN Behrouz Biryani digital 2.0 2.0 1
13= - Lodestar UM Zomato digital 2.0 2.0 1
16 - Cutwater Smitten Ice Cream, Mdsave, Just, OneLogin 1.2 1.2 6
17 9 Accenture Aria 0.4 0.4 1
18= 10 Merkley+Partners Performix 0.3 0.3 1
18= - Online Circle Barilla 0.3 0.3 1
20 - Grapes Digital RSH Global 0.2 0.2 1
          134.6 80
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated overall YTD revenue (crore) No. of wins
1 1 Mindshare Sun TV Network (AOR content), DMK, JSW Paints, GSK 60.4   60.4 18
2 2 Madison Media Marico, Marico Media 13.7 13.7 1
3 3 Wavemaker Cure.Fit, ITC 6.0 6.0 2
4 - Lintas Media Group RSH Global, Bal Raksha Bharat
(Save The Children)
2.5 2.5 2
5 4 Havas Media Sesa Care AOR - Integrated 1.3 1.3 1
6 5 PHD Singapore Airlines 1.2 1.2 1
7 6 Starcom Zivame 1.0 1.0 1
8 - Carat   0.0 PV Ramaswamy &               -0.3
Co (Ramsons)
0
9 7 Lodestar Universal   0.0 Zivame                                  -1.0 0
          84.9 26

Source:
Campaign India

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