New Business League: February 2019 update

DDB Mudra takes the creative agency lead; Mindshare retains top spot among media agencies

Apr 01, 2019 06:12:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.  
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated overall YTD revenue (crore)No. of wins
12DDB MudraMcDonald's, Toyota A-11, Soch, Delhi airport36.2 36.29
23OgilvyITC Intense Sticks Project, Amazon
Pay, ITC HNB, Wet n Joy
20.120.116
31Leo BurnettKalia Outreach Program Project,
Food Panda, Aaj Tak (TV Today
Network Ltd), CarDekho.com
22.1Coke - Thumsup                   20.013
412MullenLowe Group
Lintas Group
Mobile Premier League, Zee Media13.413.42
5-Wunderman ThompsonDalmia Cement Bharat Ltd, Honda, Timex8.38.310
616McCann WorldGroupAqualite Project, STAR BENGALI Project8.38.35
7=4DigitasPuma, PUMA India, Myntra Designs
Private Limited
3.4Nestle Skin Health
India Pvt Ltd                         3.4
4
7=5Famous InnovationsMonster3.43.41
7=6BBDOBUMBLE3.43.41
7=7Indigo ConsultingOla3.43.41
7=52Jack in the Box 3.43.41
128Publicis + Publicis
Ambiance
Twitter Project,  VFS Global Project,  MX Player  Project3.03.03
13=35Gozoopamanté digital2.02.01
13=-DCMNBehrouz Biryani digital2.02.01
13=-Lodestar UMZomato digital2.02.01
16-CutwaterSmitten Ice Cream, Mdsave, Just, OneLogin1.21.26
179AccentureAria0.40.41
18=10Merkley+PartnersPerformix0.30.31
18=-Online CircleBarilla0.30.31
20-Grapes DigitalRSH Global0.20.21
     134.680
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated overall YTD revenue (crore)No. of wins
11MindshareSun TV Network (AOR content), DMK, JSW Paints, GSK60.4 60.418
22Madison MediaMarico, Marico Media13.713.71
33WavemakerCure.Fit, ITC6.06.02
4-Lintas Media GroupRSH Global, Bal Raksha Bharat
(Save The Children)
2.52.52
54Havas MediaSesa Care AOR - Integrated1.31.31
65PHDSingapore Airlines1.21.21
76StarcomZivame1.01.01
8-Carat 0.0PV Ramaswamy &               -0.3
Co (Ramsons)
0
97Lodestar Universal 0.0Zivame                                  -1.00
     84.926