New Business League: February 2019 update

DDB Mudra takes the creative agency lead; Mindshare retains top spot among media agencies

Apr 01, 2019 06:12:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	2	DDB Mudra	McDonald's, Toyota A-11, Soch, Delhi airport	36.2		36.2	9
2	3	Ogilvy	ITC Intense Sticks Project, Amazon Pay, ITC HNB, Wet n Joy	20.1	20.1		16
3	1	Leo Burnett	Kalia Outreach Program Project, Food Panda, Aaj Tak (TV Today Network Ltd), CarDekho.com	22.1	Coke - Thumsup 20.0		13
4	12	MullenLowe Group Lintas Group	Mobile Premier League, Zee Media	13.4	13.4		2
5	-	Wunderman Thompson	Dalmia Cement Bharat Ltd, Honda, Timex	8.3	8.3		10
6	16	McCann WorldGroup	Aqualite Project, STAR BENGALI Project	8.3	8.3		5
7=	4	Digitas	Puma, PUMA India, Myntra Designs Private Limited	3.4	Nestle Skin Health India Pvt Ltd 3.4		4
7=	5	Famous Innovations	Monster	3.4	3.4		1
7=	6	BBDO	BUMBLE	3.4	3.4		1
7=	7	Indigo Consulting	Ola	3.4	3.4		1
7=	52	Jack in the Box		3.4	3.4		1
12	8	Publicis + Publicis Ambiance	Twitter Project, VFS Global Project, MX Player Project	3.0	3.0		3
13=	35	Gozoop	amanté digital	2.0	2.0		1
13=	-	DCMN	Behrouz Biryani digital	2.0	2.0		1
13=	-	Lodestar UM	Zomato digital	2.0	2.0		1
16	-	Cutwater	Smitten Ice Cream, Mdsave, Just, OneLogin	1.2	1.2		6
17	9	Accenture	Aria	0.4	0.4		1
18=	10	Merkley+Partners	Performix	0.3	0.3		1
18=	-	Online Circle	Barilla	0.3	0.3		1
20	-	Grapes Digital	RSH Global	0.2	0.2		1
					134.6		80

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated overall YTD revenue (crore)	No. of wins
1	1	Mindshare	Sun TV Network (AOR content), DMK, JSW Paints, GSK	60.4		60.4	18
2	2	Madison Media	Marico, Marico Media	13.7	13.7		1
3	3	Wavemaker	Cure.Fit, ITC	6.0	6.0		2
4	-	Lintas Media Group	RSH Global, Bal Raksha Bharat (Save The Children)	2.5	2.5		2
5	4	Havas Media	Sesa Care AOR - Integrated	1.3	1.3		1
6	5	PHD	Singapore Airlines	1.2	1.2		1
7	6	Starcom	Zivame	1.0	1.0		1
8	-	Carat		0.0	PV Ramaswamy & -0.3 Co (Ramsons)		0
9	7	Lodestar Universal		0.0	Zivame -1.0		0
					84.9		26