The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 9 | Havas Worldwide | Shaze Luxury Retail, Thoughtworks Technologies India Project, Vikram Solar | 33.5 | 33.5 | 10 | |
| 2 | 1 | Ogilvy | Mahindra & Mahindra, Lux Industries, Cowrks India | 13.9 | 13.9 | 12 | |
| 3 | 3 | DDB Mudra Group | Meta, Infosys Springboard, Life Insurance Council | 13.4 | 13.4 | 5 | |
| 4 | 2 | Wondrlab | Faasos Project, Cholayil Private Limited (Medimix), Tata Strive | 12.1 | 12.1 | 44 | |
| 5 | 4 | Wunderman Thompson | Sun Pharmaceutical, AU Small Finance, Edelweiss Project | 8.5 | 8.5 | 16 | |
| 6 | 8 | VMLY&R | Truecaller Project, BollyCoin Project, Amala Earth | 5.9 | 5.9 | 13 | |
| 7 | 10 | The Womb | Matter, TrueCaller, Livlively | 5.5 | 5.5 | 5 | |
| 8 | 5 | M&C Saatchi Group | Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project | 4.3 | 4.3 | 4 | |
| 9 | 6 | BBDO | P&G - Shiksha Project | 3.7 | 3.7 | 2 | |
| 10 | 7 | Kinnect | MX Player, Mahindra Electric Project | 3.7 | 3.7 | 6 | |
| 11 | 11 | MullenLowe Lintas Group | ITC Foods, Zebpay, Ferns N Petals Project | 3.5 | 3.5 | 4 | |
| 12 | 12 | McCann Worldgroup | IIFL Finance, Navi Finance Project, Etisalat/edcast | 1.9 | 1.9 | 4 | |
| 2022 (Jan-Feb) | 106.2 | 125 | |||||
| 2021 (Jan-Feb) | 103.5 | 105 | |||||
| YoY Comparison: | 2.50% | 19.00% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Mindshare | Dmart, Earthmade Organix, Provee | 28.8 | 28.8 | 12 | |
| 2 | 6 | Havas Media | CoinSwitch, Valvoline, Supr Daily (Swiggy) | 14.5 | 14.5 | 5 | |
| 3 | 2 | Wavemaker | Paytm, Sharekhan (Digital/Content) Project, UNICEF (Offline) Project | 6 | 6 | 5 | |
| 4 | 3 | MediaCom | Raise Fintech Ventures, Raise Financial Services, Larsen & Toubro, Pocket FM | 5.6 | 5.6 | 4 | |
| 5 | 4 | OMD MudraMax | SAB TV Offline | 0.7 | 0.7 | 1 | |
| 6 | 5 | Media Kinnect | Turtlemint, Geojit Financial, Bajaj Consumer | 0.4 | 0.4 | 3 | |
| 2022 (Jan-Feb) | 53 | 30 | |||||
| 2021 (Jan-Feb) | 31.3 | 16 | |||||
| YoY Comparison: | 69.10% | 87.50% |
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