Leo India emerged as the top winner on Day 2 of the Abby Awards 2025, powered by One Show, clinching 21 metals. The agency bagged 12 bronze and nine silver awards across various digital and social media categories. It won the ‘Direct Specialist Agency of the Year’ award and shared the ‘Technology Specialist Agency of the Year’ title with Mindshare.
Enormous came a close second with 20 wins, including 12 bronze, seven silver, and one gold award. It was also awarded the ‘Digital Specialist Agency of the Year’ and ‘Mobile Specialist Agency of the Year’.
Famous Innovations and FCB India also made strong showings with 14 metals each. FCB India’s tally included a coveted Grand Prix, five golds, and four silvers, making it the ‘Public Relations Specialist Agency of the Year’.
Y&H was announced as the ‘Design Specialist Agency of the Year’, whereas Zee Entertainment Enterprises Limited won the ‘Broadcaster of the Year’ award.
Other agencies that made their mark were:
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Y&H with 11 metals (eight bronze, three silver)
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Tribes Communication Pvt Ltd with eight awards (five bronze, two silver, and one gold)
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Mudra Max with seven awards (six bronze, one silver)
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^a t o m network with six awards (five bronze, one silver)
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Open Strategy and Design Pvt Ltd and McCann Worldgroup India, both with six wins each
The evening celebrated standout campaigns from brands like Ikea, Britannia, and Reliance General Insurance. There were 2,678 entries spanning categories such as digital storytelling, co-creation campaigns, branded content, and influencer collaborations.
The Abby Awards, now in their 56th edition, honour creative excellence in the Indian advertising industry, with Day 2 focusing heavily on digital craft and strategic communication. The jury comprised 401 members tasked with adjudicating work by more than 160 participants.
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