Channel Factory launches AI-powered media intelligence suite

The AI-powered contextual advertising platform provider, Channel Factory has launched Channel Factory Intelligence, a media intelligence suite. The adtech player has also launched two more AI-led tools, Media Intelligence Hub, a unified reporting dashboard, and Chatbot Assistant, a personalised AI data analyst.

Channel Factory Intelligence is a machine learning-based media intelligence solution as part of the company’s contextual advertising platform. The integrated AI product suite includes AI solutions for brand suitability and contextual precision across digital video platforms. The suite also aims to help advertisers maximise their return on ad spend (ROAS) with optimisation.

As advertisers are beset with an absence of critical insights when executing campaigns across platforms, existing AI solutions try to address this issue by imposing a trade-off between control and transparency. Channel Factory Intelligence promises to remove that shortcoming and acts as a second brain to deliver optimised campaign insights while offering visibility. Citing a study by PwC, Channel Factory claims to have optimised ad performance for advertisers, slashing down media waste by over 20% and attaining 99% content categorisation accuracy.

As part of ActivateIQ, the new chatbot assistant launched by Channel Factory is its first personalised AI data analyst. ActiveIQ is Channel Factory's all-in-one post-campaign solution which offers strategic media purchases and programmatic buying across social platforms and media formats. By combining real-time analytics with Channel Factory’s contextual intelligence, the assistant helps advertisers make quick adjustments to campaigns, content, and ad spend, eliminating potential waste on the wrong audiences or markets. The assistant delivers curated campaign performance summaries that offer transparency between ad agencies and their technology partners.

The two new analytics, live insights, and reporting tools are available within the intelligence suite and can be used through Channel Factory’s AI-led media activation and optimisation platform for cross-platform campaigns. The newly launched Media Intelligence Hub is customisable dashboard that centralises campaign data and brings up insights such as total media cost, delivery, and performance, offering a single, unified view to reduce inefficiencies, break down data silos, and support fast decision-making.

The hub allows advertisers to move from reactive to proactive strategies, while built-in machine learning forecasts trends, automates reporting, and provides optimisation recommendations in real-time. Advertisers can adjust their budgets on the go and significantly improve ROI by reducing media waste with live tracking of planned versus actual spending and delivery.

Anudit Vikram, chief product officer at Channel Factory, said, “Running ad campaigns requires you to dig through mountains of data. Some of it is valuable, but so much can be insignificant, forcing you to spend time digging through unnecessary metrics to find actionable insights. Our new Chatbot Assistant and Media Intelligence Hub surface the insights that truly drive performance, giving advertisers the clarity they need to make confident, strategic decisions.”