Surekha Ragavan
May 28, 2025

‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.

Maren Costa

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