New Business League: December 2022 update

L&K Saatchi & Saatchi and Havas Media end 2022 on top of the creative and media lists respectively

Feb 21, 2023 09:44:00 AM | Article | Campaign India Team Share - Share to Facebook

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11L&K Saatchi & SaatchiAkasa Air, Goodricke Group, Ajio141.7 141.747
22Havas WorldwideHero Motocorp, HP Enterprises Project, LinkedIn Project123.3 123.352
33Leo BurnettPepsiCo brands71.6 71.636
45Wunderman ThompsonKyndryl, Lux Industries, Century Plywood72.2 70.1129
54DDB Mudra GroupAquaGuard Project, Chai Point Project, Galaxy Chocolates Project69.4 69.471
66WondrlabJBM Group Project, Philips Preethi42 42191
77LS DigitalCanon, Kotak Cherry, Kotak GI30.2 30.227
88OgilvyPUMA , Unibic Foods India, Aditya Birla Group29 2921
99DigitasEmbassy Group, OKAYA Power Group22.1 22.119
1012McCann WorldgroupMinistry of External Affairs, Money View21.5 21.528
1110The WombRupeek, Epigamia, Jolies, Piramal, Scaler21.5 21.518
1211DentsuMakeMyTrip digital, Britannia, Orchard Healthcare27.9Ajio21.447
1313BBDOWorld Health Organisation Project, Cargill (edible oil), Birla Eternia, Amishi consumer Technologies15.4 15.415
1414VMLY&RTira Retainer, Plum Project16.5 16.539
1515CentrickEFL Global, LuvLap, Kirloskar Vasundhara10.1 10.15
1616KinnectBlackmores India, House of Masaba9.8 9.824
1717BBHRoposo9.2 9.26
1818OrchardICICI Bank, Cleartrip7.5 7.511
1919FoxyMoron, Rabbit HoleKingfisher6.7 6.71
2020ArcGlobal Display System6.7 6.75
        
     2022 (Jan-Dec)789.1851
     2021 (Jan-Dec)593624
     YoY Comparison33.10%36.40%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11Havas MediaDalmia Cement, Sturlite Electricals, Sunstone Digital52Swarovski48.931
22MindshareGrofers, DS Group, National Stock Exchange53.1 47.839
33ZenithSwarovski, Homelane, Pep Technologies46.7 46.713
44PerformicsBloomberg, Cue Learn37.1 37.142
55StarcomAbbott Laboratories Project34 3411
66LS DigitalProperty Share Online Platform, Emami Agrotech30.1 30.1101
710iProspectAdidas, Reliance General Insurance, DHL Express (Singapore)24 2422
87CaratAuto client18.3 18.36
98dentsu XTata 1MG Technologies, Bosch, Dabur India18.1 18.110
108MediaComSony Playstation, National Payments Corporation of India, Duracell Digital17.9 17.913
1111WavemakerH K Jewellers, Arvind Fashion, Parcos51.6Jagat Pharma14.320
1212InitiativeJ G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India11 115
1313PHDAcko Life Insurance8.6 8.61
1414OMD MudraMaxBeiersdorf, SAB TV Offline3.2 3.23
1515m/SIXNexxbase Marketing, Fujifilm India5.4 2.313
1616Media KinnectHouse of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer0.8 0.89
1717DentsuTata 1MG1.7Cue Learn-0.81
1818EssenceBombay Shaving Company, Plum, Rebel Foods0.7 -1.63
        
     2022 (Jan-Dec)359.6343
     2021 (Jan-Dec)540.7263
     YoY Comparison:-33.50%30.40%

 

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