2 months ago| article

L&K Saatchi & Saatchi and Havas Media end 2022 on top of the creative and media lists respectively
Feb 21, 2023 09:44:00 AM | Article | Campaign India Team Share -
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
1 | 1 | L&K Saatchi & Saatchi | Akasa Air, Goodricke Group, Ajio | 141.7 | 141.7 | 47 | |
2 | 2 | Havas Worldwide | Hero Motocorp, HP Enterprises Project, LinkedIn Project | 123.3 | 123.3 | 52 | |
3 | 3 | Leo Burnett | PepsiCo brands | 71.6 | 71.6 | 36 | |
4 | 5 | Wunderman Thompson | Kyndryl, Lux Industries, Century Plywood | 72.2 | 70.1 | 129 | |
5 | 4 | DDB Mudra Group | AquaGuard Project, Chai Point Project, Galaxy Chocolates Project | 69.4 | 69.4 | 71 | |
6 | 6 | Wondrlab | JBM Group Project, Philips Preethi | 42 | 42 | 191 | |
7 | 7 | LS Digital | Canon, Kotak Cherry, Kotak GI | 30.2 | 30.2 | 27 | |
8 | 8 | Ogilvy | PUMA , Unibic Foods India, Aditya Birla Group | 29 | 29 | 21 | |
9 | 9 | Digitas | Embassy Group, OKAYA Power Group | 22.1 | 22.1 | 19 | |
10 | 12 | McCann Worldgroup | Ministry of External Affairs, Money View | 21.5 | 21.5 | 28 | |
11 | 10 | The Womb | Rupeek, Epigamia, Jolies, Piramal, Scaler | 21.5 | 21.5 | 18 | |
12 | 11 | Dentsu | MakeMyTrip digital, Britannia, Orchard Healthcare | 27.9 | Ajio | 21.4 | 47 |
13 | 13 | BBDO | World Health Organisation Project, Cargill (edible oil), Birla Eternia, Amishi consumer Technologies | 15.4 | 15.4 | 15 | |
14 | 14 | VMLY&R | Tira Retainer, Plum Project | 16.5 | 16.5 | 39 | |
15 | 15 | Centrick | EFL Global, LuvLap, Kirloskar Vasundhara | 10.1 | 10.1 | 5 | |
16 | 16 | Kinnect | Blackmores India, House of Masaba | 9.8 | 9.8 | 24 | |
17 | 17 | BBH | Roposo | 9.2 | 9.2 | 6 | |
18 | 18 | Orchard | ICICI Bank, Cleartrip | 7.5 | 7.5 | 11 | |
19 | 19 | FoxyMoron, Rabbit Hole | Kingfisher | 6.7 | 6.7 | 1 | |
20 | 20 | Arc | Global Display System | 6.7 | 6.7 | 5 | |
2022 (Jan-Dec) | 789.1 | 851 | |||||
2021 (Jan-Dec) | 593 | 624 | |||||
YoY Comparison | 33.10% | 36.40% |
Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
1 | 1 | Havas Media | Dalmia Cement, Sturlite Electricals, Sunstone Digital | 52 | Swarovski | 48.9 | 31 |
2 | 2 | Mindshare | Grofers, DS Group, National Stock Exchange | 53.1 | 47.8 | 39 | |
3 | 3 | Zenith | Swarovski, Homelane, Pep Technologies | 46.7 | 46.7 | 13 | |
4 | 4 | Performics | Bloomberg, Cue Learn | 37.1 | 37.1 | 42 | |
5 | 5 | Starcom | Abbott Laboratories Project | 34 | 34 | 11 | |
6 | 6 | LS Digital | Property Share Online Platform, Emami Agrotech | 30.1 | 30.1 | 101 | |
7 | 10 | iProspect | Adidas, Reliance General Insurance, DHL Express (Singapore) | 24 | 24 | 22 | |
8 | 7 | Carat | Auto client | 18.3 | 18.3 | 6 | |
9 | 8 | dentsu X | Tata 1MG Technologies, Bosch, Dabur India | 18.1 | 18.1 | 10 | |
10 | 8 | MediaCom | Sony Playstation, National Payments Corporation of India, Duracell Digital | 17.9 | 17.9 | 13 | |
11 | 11 | Wavemaker | H K Jewellers, Arvind Fashion, Parcos | 51.6 | Jagat Pharma | 14.3 | 20 |
12 | 12 | Initiative | J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India | 11 | 11 | 5 | |
13 | 13 | PHD | Acko Life Insurance | 8.6 | 8.6 | 1 | |
14 | 14 | OMD MudraMax | Beiersdorf, SAB TV Offline | 3.2 | 3.2 | 3 | |
15 | 15 | m/SIX | Nexxbase Marketing, Fujifilm India | 5.4 | 2.3 | 13 | |
16 | 16 | Media Kinnect | House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer | 0.8 | 0.8 | 9 | |
17 | 17 | Dentsu | Tata 1MG | 1.7 | Cue Learn | -0.8 | 1 |
18 | 18 | Essence | Bombay Shaving Company, Plum, Rebel Foods | 0.7 | -1.6 | 3 | |
2022 (Jan-Dec) | 359.6 | 343 | |||||
2021 (Jan-Dec) | 540.7 | 263 | |||||
YoY Comparison: | -33.50% | 30.40% |