New Business League: December 2022 update

L&K Saatchi & Saatchi and Havas Media end 2022 on top of the creative and media lists respectively

Feb 21, 2023 09:44:00 AM | Article | Campaign India Team Share -

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	L&K Saatchi & Saatchi	Akasa Air, Goodricke Group, Ajio	141.7		141.7	47
2	2	Havas Worldwide	Hero Motocorp, HP Enterprises Project, LinkedIn Project	123.3		123.3	52
3	3	Leo Burnett	PepsiCo brands	71.6		71.6	36
4	5	Wunderman Thompson	Kyndryl, Lux Industries, Century Plywood	72.2		70.1	129
5	4	DDB Mudra Group	AquaGuard Project, Chai Point Project, Galaxy Chocolates Project	69.4		69.4	71
6	6	Wondrlab	JBM Group Project, Philips Preethi	42		42	191
7	7	LS Digital	Canon, Kotak Cherry, Kotak GI	30.2		30.2	27
8	8	Ogilvy	PUMA , Unibic Foods India, Aditya Birla Group	29		29	21
9	9	Digitas	Embassy Group, OKAYA Power Group	22.1		22.1	19
10	12	McCann Worldgroup	Ministry of External Affairs, Money View	21.5		21.5	28
11	10	The Womb	Rupeek, Epigamia, Jolies, Piramal, Scaler	21.5		21.5	18
12	11	Dentsu	MakeMyTrip digital, Britannia, Orchard Healthcare	27.9	Ajio	21.4	47
13	13	BBDO	World Health Organisation Project, Cargill (edible oil), Birla Eternia, Amishi consumer Technologies	15.4		15.4	15
14	14	VMLY&R	Tira Retainer, Plum Project	16.5		16.5	39
15	15	Centrick	EFL Global, LuvLap, Kirloskar Vasundhara	10.1		10.1	5
16	16	Kinnect	Blackmores India, House of Masaba	9.8		9.8	24
17	17	BBH	Roposo	9.2		9.2	6
18	18	Orchard	ICICI Bank, Cleartrip	7.5		7.5	11
19	19	FoxyMoron, Rabbit Hole	Kingfisher	6.7		6.7	1
20	20	Arc	Global Display System	6.7		6.7	5

					2022 (Jan-Dec)	789.1	851
					2021 (Jan-Dec)	593	624
					YoY Comparison	33.10%	36.40%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Havas Media	Dalmia Cement, Sturlite Electricals, Sunstone Digital	52	Swarovski	48.9	31
2	2	Mindshare	Grofers, DS Group, National Stock Exchange	53.1		47.8	39
3	3	Zenith	Swarovski, Homelane, Pep Technologies	46.7		46.7	13
4	4	Performics	Bloomberg, Cue Learn	37.1		37.1	42
5	5	Starcom	Abbott Laboratories Project	34		34	11
6	6	LS Digital	Property Share Online Platform, Emami Agrotech	30.1		30.1	101
7	10	iProspect	Adidas, Reliance General Insurance, DHL Express (Singapore)	24		24	22
8	7	Carat	Auto client	18.3		18.3	6
9	8	dentsu X	Tata 1MG Technologies, Bosch, Dabur India	18.1		18.1	10
10	8	MediaCom	Sony Playstation, National Payments Corporation of India, Duracell Digital	17.9		17.9	13
11	11	Wavemaker	H K Jewellers, Arvind Fashion, Parcos	51.6	Jagat Pharma	14.3	20
12	12	Initiative	J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India	11		11	5
13	13	PHD	Acko Life Insurance	8.6		8.6	1
14	14	OMD MudraMax	Beiersdorf, SAB TV Offline	3.2		3.2	3
15	15	m/SIX	Nexxbase Marketing, Fujifilm India	5.4		2.3	13
16	16	Media Kinnect	House of Masaba, PriyaGold \| Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer	0.8		0.8	9
17	17	Dentsu	Tata 1MG	1.7	Cue Learn	-0.8	1
18	18	Essence	Bombay Shaving Company, Plum, Rebel Foods	0.7		-1.6	3

					2022 (Jan-Dec)	359.6	343
					2021 (Jan-Dec)	540.7	263
					YoY Comparison:	-33.50%	30.40%