Campaign India Team
Oct 12, 2022

New Business League: August 2022 update

The media agency list has a new leader

New Business League: August 2022 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Havas Worldwide BurgerKing, Stashfin Project, Walkroo Project 67.7   67.7 29
2 2 DDB Mudra Group Prompt Project, One Plus, Purvankara, Mars 50   50 42
3 5 Wunderman Thompson Integrated Health Information Systems, Halidrams 48.7   48.7 74
4 4 L&K Saatchi & Saatchi Akasa Air, Goodricke Group Ltd, AJIO 43.6   43.6 30
5 3 Leo Burnett PepsiCo brands 42.9   42.9 24
6 6 Wondrlab Eicher Motors (Royal Enfield) Project, PTC India Project, United Breweries 32.4   32.4 136
7 7 Ogilvy Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy 26.5   26.5 19
8 8 LS Digital Canon, Kotak Cherry, Kotak GI 14.3   14.3 18
9 10 VMLY&R Spotify, Cipla Project, Meta Project 14   14 35
10 11 McCann Worldgroup Agoda Project, 3M Project, Rossar 12.8   12.8 23
11 9 Dentsu Auto Client 14.2 Ajio 12.2 30
12 12 Centrick EFL Global, LuvLap, Kirloskar Vasundhara 10.1   10.1 5
13 13 The Womb Rupeek, Epigamia, Jolies 9.7   9.7 9
14 16 Kinnect Pernod Ricard - Royal Stag, Asian Paints - TruCare, G Square website maintenance and SEO 8.9   8.9 19
15 14 BBH Roposo 8   8 4
16 15 Digitas Embassy Group, OKAYA Power Group 8   8 6
17 18 BBDO Mars pet care project , Brown Foreman, Zinka Logistics Solutions 7.3   7.3 9
18 17 Foxymoron Kingfisher 6.7   6.7 1
19 19 Orchard ICICI Bank, Cleartrip 5.4   5.4 4
20 20 M&C Saatchi Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project 4.9   4.9 5
               
          2022 (Jan-Aug) 457 538
          2021 (Jan-Aug) 408 417
          YoY Comparison 12.00% 29.00%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 3 Havas Media Savex Technologies - Fire Bolt, Bundl Technologies 45.3   45.3 22
2 2 Performics TikTok Content, Mondelez International, Lenskart, Baidyanath Group 41.2   41.2 28
3 1 Mindshare SBI Life Offline media, Biotique, Lux Industries Digital + OOH 45.6   34.2 32
4 7 Wavemaker Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah 44.9 Acko Life Insurance 24.4 14
5 4 Zenith Homelane, Pep Technologies 17.5   17.5 12
6 5 iProspect IT Client 16.6   16.6 9
7 6 MediaCom FunNFood, Lendingkart, Dhan.co 15.4   15.4 10
8 8 Carat Auto Client 11.6   11.6 2
9 9 dentsu X Tata 1MG Technologies, Bosch, Dabur India 11.2   11.2 8
10 13 LS Digital Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony 10.8   10.8 39
11   Publicis Media PepsiCo 10.3   10.3 1
12 10 PHD Acko Life Insurance 8.6   8.6 1
13 11 Starcom Abbott Laboratories Project 7.5   7.5 5
14 12 Initiative R K Marbles, ITC, BIC Cello India 7.4   7.4 3
15 14 OMD MudraMax SAB TV Offline 2.4   2.4 2
16 15 Dentsu Tata 1mg 1.7   1.2 1
17 16 Media Kinnect Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer 0.7   0.7 7
18 17 Lodestar UM         0
19 19 m/SIX Zee News, VKC Nuts 2.2   -0.9 5
20 18 Essence Bombay Shaving Company, Plum, Rebel Foods 0.7 Homelane -1 3
               
          2022 (Jan-Aug) 265.5 201
          2021 (Jan-Aug) 178.2 106
          YoY Comparison: 49.00% 89.60%

 

Source:
Campaign India

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