New Business League: August 2021 update

Find out who leads the creative and media agency lists

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The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.

CREATIVE AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	DDB Mudra	Pernod Ricard, Instagram Project, Porter	71.4		71.4	31
2	2	Havas Worldwide	Emeritus Institute Of Management, Nium India Private Limited Project	64.5		64.5	36
3	3	Wunderman Thompson	RBL Bank Limited Project, Duracell Project, Tata Pipes Project	58.1		58.1	55
4	4	Ogilvy	Dalmia Cement, Safeexpress	30.1		30.1	24
5	5	VMLY&R	Henkel Project, ITC Project, Indira IVF Project	28.7	Bel Cheese	28.7	58
6	6	Wondrlab	Spotify Project, Lixil India Pvt Ltd Project, Reliance Retail - Ajio Project	23.3		23.3	59
7	7	The Womb	Campus, Be Minimalist	19.2		19.2	6
8	8	IPG Team Dynamic	BMW	13.4		13.4	1
9	9	McCann Worldgroup	Renewbuy, Furlenco Project, Greenlam, Wright Bus	9.8		9.8	18
10	10	MullenLowe Group Lintas Group	LifeCell, Amante, Zee 5 Project, Mfine, OKCredit	8.8		8.8	15
11	11	BBDO	Bright Lifecare, Facebook Blue (App), Facebook Education	7.9		7.9	9
12	12	Dentsu	Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project	7.3		7.3	11
13	13	Leo Burnett	GOQII, Udemy Project, Luxor Project	8.1	Fortis Healthcare	6.1	26
14	15	Publicis + Publicis Ambience	Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project	5.6		5.6	5
15	14	FCB	Lakme, Elle18	6.7	IOCL (India Oil) Project	5.4	2
16	16	Tonic Worldwide	Pure Nutrition Digital	3.4		3.4	1
17	17	IdeateLabs	Planet Marathi	3.4		3.4	1
18	18	Shreyansh Innovations	Turtle	3.4		3.4	1
19	19	Atom	Setu	3.4		3.4	1
20	20	Interactive Avenues	Bank of Baroda Digital	3.4		3.4	1
					2021 (Jan-Aug):	408	417
					2020 (Jan-Aug):	252.9	279
					YoY comparison	61.40%	49.50%

MEDIA AGENCY LEAGUE

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Wavemaker	Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal	64.1	Ambuja Cement	61.8	21
2	4	Havas Media	Domino's Pizza, Swiggy Instamart, Realme	34.6		34.6	17
3	3	MediaCom	Henkel Adhesives, Aqualite, Ozone, Bayer Consume	23.6		23.6	10
4	2	Initiative	Cred, RSPL, One Plus	25.8	Hamdard(Offline	23.4	5
5	6	Zenith	Carsome, DTwelve Spaces, Urban Company, MamaEarth	10.1		10.1	10
6	5	Lodestar UM	Brillon	8.6		8.6	1
7	7	OMD MudraMax	AU Bank, Repose Mattresses, Confira	10.7	Bira91	8.2	10
8	13	m/Six	Noise, Parag Milk Foods, Dindigul Thalappakatt	8		8	13
9	9	Spark Foundry	FMCG client	3.4		3.4	1
10	10	dentsu X	Finance Client	3		3	7
11	11	Kinnect	Maple digital	1.7		1.7	1
12	12	PivotRoots	Snapdeal digital	1.7		1.7	1
13	8	Starcom	FreshtoHome, Junglee Entertainment, Boat	3.8	Realme	1	3
14	14	Carat	Novocura Tech Health Services	0.9		0.9	3
15	15	iProspect	FMCG Client	0.1		0.1	1
16	16	Essence			Mamaearth	-5.5	0
17	17	PHD	Lead School, Bel Group Laughing Cow	1.9	Brillon	-5.5	2
					2021 (Jan-Aug):	178.2	106
					2020 (Jan-Aug):	104.9	88
					YoY Comparison:	70.00%	20.50%