Campaign India Team
Oct 05, 2021

New Business League: August 2021 update

Find out who leads the creative and media agency lists

New Business League: August 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Pernod Ricard, Instagram Project, Porter 71.4   71.4 31
2 2 Havas Worldwide Emeritus Institute Of Management, Nium India Private Limited Project 64.5   64.5 36
3 3 Wunderman Thompson RBL Bank Limited Project, Duracell Project, Tata Pipes Project 58.1   58.1 55
4 4 Ogilvy Dalmia Cement, Safeexpress 30.1   30.1 24
5 5 VMLY&R Henkel Project, ITC Project, Indira IVF Project 28.7 Bel Cheese 28.7 58
6 6 Wondrlab Spotify Project, Lixil India Pvt Ltd Project, Reliance Retail - Ajio Project 23.3   23.3 59
7 7 The Womb Campus, Be Minimalist 19.2   19.2 6
8 8 IPG Team Dynamic BMW 13.4   13.4 1
9 9 McCann Worldgroup Renewbuy, Furlenco Project, Greenlam, Wright Bus 9.8   9.8 18
10 10 MullenLowe Group Lintas Group LifeCell, Amante, Zee 5 Project, Mfine, OKCredit 8.8   8.8 15
11 11 BBDO Bright Lifecare, Facebook Blue (App), Facebook Education 7.9   7.9 9
12 12 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
13 13 Leo Burnett GOQII, Udemy Project, Luxor Project 8.1 Fortis Healthcare 6.1 26
14 15 Publicis + Publicis Ambience Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.6   5.6 5
15 14 FCB Lakme, Elle18 6.7 IOCL (India Oil) Project 5.4 2
16 16 Tonic Worldwide Pure Nutrition Digital 3.4   3.4 1
17 17 IdeateLabs Planet Marathi 3.4   3.4 1
18 18 Shreyansh Innovations Turtle 3.4   3.4 1
19 19 Atom Setu 3.4   3.4 1
20 20 Interactive Avenues Bank of Baroda Digital 3.4   3.4 1
          2021 (Jan-Aug): 408 417
          2020 (Jan-Aug): 252.9 279
          YoY comparison 61.40% 49.50%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal 64.1 Ambuja Cement 61.8 21
2 4 Havas Media Domino's Pizza, Swiggy Instamart, Realme 34.6   34.6 17
3 3 MediaCom Henkel Adhesives, Aqualite, Ozone, Bayer Consume 23.6   23.6 10
4 2 Initiative Cred, RSPL, One Plus 25.8 Hamdard(Offline 23.4 5
5 6 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 10.1   10.1 10
6 5 Lodestar UM Brillon 8.6   8.6 1
7 7 OMD MudraMax AU Bank, Repose Mattresses, Confira 10.7 Bira91 8.2 10
8 13 m/Six Noise, Parag Milk Foods, Dindigul Thalappakatt 8   8 13
9 9 Spark Foundry FMCG client 3.4   3.4 1
10 10 dentsu X Finance Client 3   3 7
11 11 Kinnect Maple digital 1.7   1.7 1
12 12 PivotRoots Snapdeal digital 1.7   1.7 1
13 8 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8 Realme 1 3
14 14 Carat Novocura Tech Health Services 0.9   0.9 3
15 15 iProspect FMCG Client 0.1   0.1 1
16 16 Essence     Mamaearth -5.5 0
17 17 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -5.5 2
          2021 (Jan-Aug): 178.2 106
          2020 (Jan-Aug): 104.9 88
          YoY Comparison: 70.00% 20.50%

 

Source:
Campaign India