New Business League: August 2021 update

Find out who leads the creative and media agency lists

Oct 05, 2021 03:58:00 AM | Article | Campaign India Team

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11DDB MudraPernod Ricard, Instagram Project, Porter71.4 71.431
22Havas WorldwideEmeritus Institute Of Management, Nium India Private Limited Project64.5 64.536
33Wunderman ThompsonRBL Bank Limited Project, Duracell Project, Tata Pipes Project58.1 58.155
44OgilvyDalmia Cement, Safeexpress30.1 30.124
55VMLY&RHenkel Project, ITC Project, Indira IVF Project28.7Bel Cheese28.758
66WondrlabSpotify Project, Lixil India Pvt Ltd Project, Reliance Retail - Ajio Project23.3 23.359
77The WombCampus, Be Minimalist19.2 19.26
88IPG Team DynamicBMW13.4 13.41
99McCann WorldgroupRenewbuy, Furlenco Project, Greenlam, Wright Bus9.8 9.818
1010MullenLowe Group Lintas GroupLifeCell, Amante, Zee 5 Project, Mfine, OKCredit8.8 8.815
1111BBDOBright Lifecare, Facebook Blue (App), Facebook Education7.9 7.99
1212DentsuJohnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project7.3 7.311
1313Leo BurnettGOQII, Udemy Project, Luxor Project8.1Fortis Healthcare6.126
1415Publicis + Publicis AmbienceLenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project5.6 5.65
1514FCBLakme, Elle186.7IOCL (India Oil) Project5.42
1616Tonic WorldwidePure Nutrition Digital3.4 3.41
1717IdeateLabsPlanet Marathi3.4 3.41
1818Shreyansh InnovationsTurtle3.4 3.41
1919AtomSetu3.4 3.41
2020Interactive AvenuesBank of Baroda Digital3.4 3.41
     2021 (Jan-Aug):408417
     2020 (Jan-Aug):252.9279
     YoY comparison61.40%49.50%
 
MEDIA AGENCY LEAGUE
 
Rank this monthRank last monthAgencyRecent winsEstimated YTD win revenue (crore)Recent lossesEstimated Overall YTD revenue (crore)No. of wins
11WavemakerParagon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal64.1Ambuja Cement61.821
24Havas MediaDomino's Pizza, Swiggy Instamart, Realme34.6 34.617
33MediaComHenkel Adhesives, Aqualite, Ozone, Bayer Consume23.6 23.610
42InitiativeCred, RSPL, One Plus25.8Hamdard(Offline23.45
56ZenithCarsome, DTwelve Spaces, Urban Company, MamaEarth10.1 10.110
65Lodestar UMBrillon8.6 8.61
77OMD MudraMaxAU Bank, Repose Mattresses, Confira10.7Bira918.210
813m/SixNoise, Parag Milk Foods, Dindigul Thalappakatt8 813
99Spark FoundryFMCG client3.4 3.41
1010dentsu XFinance Client3 37
1111KinnectMaple digital1.7 1.71
1212PivotRootsSnapdeal digital1.7 1.71
138StarcomFreshtoHome, Junglee Entertainment, Boat3.8Realme13
1414CaratNovocura Tech Health Services0.9 0.93
1515iProspectFMCG Client0.1 0.11
1616Essence  Mamaearth-5.50
1717PHDLead School, Bel Group Laughing Cow1.9Brillon-5.52
     2021 (Jan-Aug):178.2106
     2020 (Jan-Aug):104.988
     YoY Comparison:70.00%20.50%