Campaign India Team
Oct 05, 2021

New Business League: August 2021 update

Find out who leads the creative and media agency lists

New Business League: August 2021 update
The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
 
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 
 
CREATIVE AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 DDB Mudra Pernod Ricard, Instagram Project, Porter 71.4   71.4 31
2 2 Havas Worldwide Emeritus Institute Of Management, Nium India Private Limited Project 64.5   64.5 36
3 3 Wunderman Thompson RBL Bank Limited Project, Duracell Project, Tata Pipes Project 58.1   58.1 55
4 4 Ogilvy Dalmia Cement, Safeexpress 30.1   30.1 24
5 5 VMLY&R Henkel Project, ITC Project, Indira IVF Project 28.7 Bel Cheese 28.7 58
6 6 Wondrlab Spotify Project, Lixil India Pvt Ltd Project, Reliance Retail - Ajio Project 23.3   23.3 59
7 7 The Womb Campus, Be Minimalist 19.2   19.2 6
8 8 IPG Team Dynamic BMW 13.4   13.4 1
9 9 McCann Worldgroup Renewbuy, Furlenco Project, Greenlam, Wright Bus 9.8   9.8 18
10 10 MullenLowe Group Lintas Group LifeCell, Amante, Zee 5 Project, Mfine, OKCredit 8.8   8.8 15
11 11 BBDO Bright Lifecare, Facebook Blue (App), Facebook Education 7.9   7.9 9
12 12 Dentsu Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project 7.3   7.3 11
13 13 Leo Burnett GOQII, Udemy Project, Luxor Project 8.1 Fortis Healthcare 6.1 26
14 15 Publicis + Publicis Ambience Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project 5.6   5.6 5
15 14 FCB Lakme, Elle18 6.7 IOCL (India Oil) Project 5.4 2
16 16 Tonic Worldwide Pure Nutrition Digital 3.4   3.4 1
17 17 IdeateLabs Planet Marathi 3.4   3.4 1
18 18 Shreyansh Innovations Turtle 3.4   3.4 1
19 19 Atom Setu 3.4   3.4 1
20 20 Interactive Avenues Bank of Baroda Digital 3.4   3.4 1
          2021 (Jan-Aug): 408 417
          2020 (Jan-Aug): 252.9 279
          YoY comparison 61.40% 49.50%
 
MEDIA AGENCY LEAGUE
 
Rank this month Rank last month Agency Recent wins Estimated YTD win revenue (crore) Recent losses Estimated Overall YTD revenue (crore) No. of wins
1 1 Wavemaker Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal 64.1 Ambuja Cement 61.8 21
2 4 Havas Media Domino's Pizza, Swiggy Instamart, Realme 34.6   34.6 17
3 3 MediaCom Henkel Adhesives, Aqualite, Ozone, Bayer Consume 23.6   23.6 10
4 2 Initiative Cred, RSPL, One Plus 25.8 Hamdard(Offline 23.4 5
5 6 Zenith Carsome, DTwelve Spaces, Urban Company, MamaEarth 10.1   10.1 10
6 5 Lodestar UM Brillon 8.6   8.6 1
7 7 OMD MudraMax AU Bank, Repose Mattresses, Confira 10.7 Bira91 8.2 10
8 13 m/Six Noise, Parag Milk Foods, Dindigul Thalappakatt 8   8 13
9 9 Spark Foundry FMCG client 3.4   3.4 1
10 10 dentsu X Finance Client 3   3 7
11 11 Kinnect Maple digital 1.7   1.7 1
12 12 PivotRoots Snapdeal digital 1.7   1.7 1
13 8 Starcom FreshtoHome, Junglee Entertainment, Boat 3.8 Realme 1 3
14 14 Carat Novocura Tech Health Services 0.9   0.9 3
15 15 iProspect FMCG Client 0.1   0.1 1
16 16 Essence     Mamaearth -5.5 0
17 17 PHD Lead School, Bel Group Laughing Cow 1.9 Brillon -5.5 2
          2021 (Jan-Aug): 178.2 106
          2020 (Jan-Aug): 104.9 88
          YoY Comparison: 70.00% 20.50%

 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Creative critique from a gender lens: 16-20 May

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

22 hours ago

Snehil Dixit Mehra joins ALTBalaji

Moves from Bhansali Productions

22 hours ago

Fox Star Studios is now Star Studios

Aims to create diverse and new-age film content for theatrical releases as well as direct-to-digital premieres