The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com.
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra | Pernod Ricard, Instagram Project, Porter | 71.4 | 71.4 | 31 | |
| 2 | 2 | Havas Worldwide | Emeritus Institute Of Management, Nium India Private Limited Project | 64.5 | 64.5 | 36 | |
| 3 | 3 | Wunderman Thompson | RBL Bank Limited Project, Duracell Project, Tata Pipes Project | 58.1 | 58.1 | 55 | |
| 4 | 4 | Ogilvy | Dalmia Cement, Safeexpress | 30.1 | 30.1 | 24 | |
| 5 | 5 | VMLY&R | Henkel Project, ITC Project, Indira IVF Project | 28.7 | Bel Cheese | 28.7 | 58 |
| 6 | 6 | Wondrlab | Spotify Project, Lixil India Pvt Ltd Project, Reliance Retail - Ajio Project | 23.3 | 23.3 | 59 | |
| 7 | 7 | The Womb | Campus, Be Minimalist | 19.2 | 19.2 | 6 | |
| 8 | 8 | IPG Team Dynamic | BMW | 13.4 | 13.4 | 1 | |
| 9 | 9 | McCann Worldgroup | Renewbuy, Furlenco Project, Greenlam, Wright Bus | 9.8 | 9.8 | 18 | |
| 10 | 10 | MullenLowe Group Lintas Group | LifeCell, Amante, Zee 5 Project, Mfine, OKCredit | 8.8 | 8.8 | 15 | |
| 11 | 11 | BBDO | Bright Lifecare, Facebook Blue (App), Facebook Education | 7.9 | 7.9 | 9 | |
| 12 | 12 | Dentsu | Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project | 7.3 | 7.3 | 11 | |
| 13 | 13 | Leo Burnett | GOQII, Udemy Project, Luxor Project | 8.1 | Fortis Healthcare | 6.1 | 26 |
| 14 | 15 | Publicis + Publicis Ambience | Lenskart Project, Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project | 5.6 | 5.6 | 5 | |
| 15 | 14 | FCB | Lakme, Elle18 | 6.7 | IOCL (India Oil) Project | 5.4 | 2 |
| 16 | 16 | Tonic Worldwide | Pure Nutrition Digital | 3.4 | 3.4 | 1 | |
| 17 | 17 | IdeateLabs | Planet Marathi | 3.4 | 3.4 | 1 | |
| 18 | 18 | Shreyansh Innovations | Turtle | 3.4 | 3.4 | 1 | |
| 19 | 19 | Atom | Setu | 3.4 | 3.4 | 1 | |
| 20 | 20 | Interactive Avenues | Bank of Baroda Digital | 3.4 | 3.4 | 1 | |
| 2021 (Jan-Aug): | 408 | 417 | |||||
| 2020 (Jan-Aug): | 252.9 | 279 | |||||
| YoY comparison | 61.40% | 49.50% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Wavemaker | Paragon Footwear, Bill & Melinda Gates Foundation, Spotify, L’Oréal | 64.1 | Ambuja Cement | 61.8 | 21 |
| 2 | 4 | Havas Media | Domino's Pizza, Swiggy Instamart, Realme | 34.6 | 34.6 | 17 | |
| 3 | 3 | MediaCom | Henkel Adhesives, Aqualite, Ozone, Bayer Consume | 23.6 | 23.6 | 10 | |
| 4 | 2 | Initiative | Cred, RSPL, One Plus | 25.8 | Hamdard(Offline | 23.4 | 5 |
| 5 | 6 | Zenith | Carsome, DTwelve Spaces, Urban Company, MamaEarth | 10.1 | 10.1 | 10 | |
| 6 | 5 | Lodestar UM | Brillon | 8.6 | 8.6 | 1 | |
| 7 | 7 | OMD MudraMax | AU Bank, Repose Mattresses, Confira | 10.7 | Bira91 | 8.2 | 10 |
| 8 | 13 | m/Six | Noise, Parag Milk Foods, Dindigul Thalappakatt | 8 | 8 | 13 | |
| 9 | 9 | Spark Foundry | FMCG client | 3.4 | 3.4 | 1 | |
| 10 | 10 | dentsu X | Finance Client | 3 | 3 | 7 | |
| 11 | 11 | Kinnect | Maple digital | 1.7 | 1.7 | 1 | |
| 12 | 12 | PivotRoots | Snapdeal digital | 1.7 | 1.7 | 1 | |
| 13 | 8 | Starcom | FreshtoHome, Junglee Entertainment, Boat | 3.8 | Realme | 1 | 3 |
| 14 | 14 | Carat | Novocura Tech Health Services | 0.9 | 0.9 | 3 | |
| 15 | 15 | iProspect | FMCG Client | 0.1 | 0.1 | 1 | |
| 16 | 16 | Essence | Mamaearth | -5.5 | 0 | ||
| 17 | 17 | PHD | Lead School, Bel Group Laughing Cow | 1.9 | Brillon | -5.5 | 2 |
| 2021 (Jan-Aug): | 178.2 | 106 | |||||
| 2020 (Jan-Aug): | 104.9 | 88 | |||||
| YoY Comparison: | 70.00% | 20.50% |
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
