Campaign APAC Team
May 10, 2012

New Business League: April 2012 top performers in APAC

The top five players in Asia-Pacific in both the media and creative business leagues remain unchanged from March

New Business League: April 2012 top performers in APAC

In the creative group, Grey Group and DraftFCB move up, while Lowe and TBWA drop. In the media group, gainers include Starcom MediaVest and MEC.


New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -1 Ogilvy UPS China, Piaggio Vehicles India, Garena Taiwan 27.1 Coca-Cola Limca 23
2 -2 McCann Ayala Malls P’pines, Walt Disney Korea, Pizza Hut Indonesia 18.9 ID Hospital Korea 18.1
3 -3 M&C Saatchi Optus Aus, Hello Cambodia 17.4 HK Broadband 17.3
4 -4 DDB Officeworks B2B Aus, Arshiya Int’l India, Kalyan Silks India 19.6 BMW Malaysia 10.8
5 -5 Leo Burnett Coca-Cola Limca India, Scenic Tours Digital Aus, Oishi Vietnam 8.9 8.9
6 -8 Grey Group Aus Capital Tourism Aus, GSK Panadol Singapore, SpiceJet India 6.8 SM Super Malls P’pines 6.6
7 -6 Lowe 6.2 SRMB Srijan India 5.6
8 -10 DraftFCB HK Broadband, Vodafone New Zealand, Haier Project China 5.6 5.3
9 -9 Publicis Zurich Project M’sia, CCM M’sia, Singapore Sports Council 5.7 4.9
10 -7 TBWA Infiniti Australia, Fa Deodorant India 5.5 Pacific Meat Philippines 4.1



New rank Last rank Agency Wins Estimated YTD win revenue (US$m) Recent losses YTD totals (US$m)
1 -1 Carat Domohorn Taiwan, Infiniti Aus, KFC Digital Project Malaysia 21.9 Blizzard Taiwan 18.9
2 -2 Universal McCann Kmart Australia, Mendengar Indonesia, KFC Digital Malaysia 11.7 Inbisco P’ppines 9.8
3 -3 PHD Farcent Enterprise Thailand, Bridge Alliance Singapore 7.3 Herlina Indah Thailand 6.6
4 -4 Initiative Nokia India, Page India, Lotte Thailand, Fortis Project India 6.5 6.3
5 -5 Mindshare Jade India, Asian Property Dev Thailand, Takeda Pharma Taiwan 7.3 Daphne China 5.8
6 -6 Vizeum LG China, Pigeon China, Choice Australia 3.9 3.9
7 -7 ZenithOptimedia Pacific Insurance China, Abbott Hong Kong, Yatra Online India 4.7 Abbott Lab Thailand 3.6
8 (–) MEC Tempo Group Indonesia, Asian Foods Vietnam, HouseFun Taiwan 4.3 Henkel China 3
9 (–) Starcom MediaVest  – 8.6 UOB Thailand 2.7
10 -8 OMD Herlina Indah Thailand, Abbott Lab Thailand, Igloo New Zealand 5.6 Henkel India 2.6


Methodology The New Business League published in Campaign Asia-Pacifichas been compiled with the assistance of R3 and PwC Hong Kong. Data from a number of multi-national agencies is collected and collated by PwC Hong Kong on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that neither PwC Hong Kong nor R3 audit the data provided by the agencies or the published results. All comments and queries should be sent to

The article first appeared on Campaign Asia-Pacific


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