Sabrina Sanchez

Ogilvy named global creative agency for World of Hyatt
Advertising
May 05, 2021
Sabrina Sanchez

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program

Edelman hires Karima Zmerli as global head of performance and predictive intelligence
PR
Apr 28, 2021
Sabrina Sanchez

Edelman hires Karima Zmerli as global head of ...

The Wavemaker vet will lead performance and predictive intelligence globally

How brands can leverage emerging audio platforms like Clubhouse
Digital
Feb 22, 2021
Sabrina Sanchez

How brands can leverage emerging audio platforms ...

Accessibility and authenticity are keys to audio renaissance

Snap’s ad spend bounces back after pandemic decline
Digital
Feb 09, 2021
Sabrina Sanchez

Snap’s ad spend bounces back after pandemic decline

The company’s Q4 earnings call revealed advertisers are coming back

How brands caught the attention of Gen Z during the Super Bowl
Advertising
Feb 08, 2021
Sabrina Sanchez

How brands caught the attention of Gen Z during the ...

Second-screen activations included influencer partnerships and social media sweepstakes

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