Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 17, 2021
Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing
Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Media
3 hours ago
Aviva awards creative account to Saatchi & Saatchi
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
Media
3 hours ago
Campari Group appoints global media agency
WPP Media was the incumbent on the account.
Marketing
4 hours ago
The new currency of culture: Why brands are chasing ...
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
8 hours ago
2026 is looking bright for commerce media: WPP Media
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
