Advertising
Manasvita Subramanian
Jul 08, 2024

Here's why personalised advertising has edged out generic ads

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

Segmenting your audience into smaller groups based on demographics, interests and behaviours enables in crafting more targeted messages. Image source: Pixabay.

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