Britannia Bel Foods has announced the appointment of Mustufa Arsiwalla as chief marketing officer.
Arsiwalla will lead the marketing function to support the company’s ambitious growth plans with his business acumen and industry expertise.
Britannia Bel Foods is a joint venture between Britannia Industries and Bel SA.
He was marketing group manager at Bel Groupe.
Arsiwalla said, “I’m happy to share that I’m starting a new position as chief marketing officer at Britannia Bel Foods. I am excited to take on this role as we deepen our presence and make delicious and nutritious cheese accessible to families in India. My goal is to continue to strengthen the positioning and visibility of the iconic brand, Britannia The Laughing Cow, catering to the evolving needs of Indian consumers.”
In a career spanning over 17 years, he has also worked with Ferrero and CavinKare, among others.