Campaign India Team
Apr 20, 2009

Multi Screen Media gears up for post IPL programming line-up

Multi Screen Media (MSM, formerly Sony Entertainment Television) is gearing up to launch a new programming line-up to coincide with the end of the second season of the Indian Premier League (IPL), which gets over on May 24th. The new programming lineup will be accompanied by a change in channel packaging as well as three hours of new programming on weekday prime time and three hours of new programming on weekends from May 25th. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

59 minutes ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

1 hour ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

18 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

18 hours ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.